Urban Airship Fast-Tracks On-Boarding of Popular Apps on Windows 8 and Windows Phone 8

Urban Airship Fast-Tracks On-Boarding of Popular Apps on Windows 8 and Windows 
Phone 8 
Urban Airship Is Working With Windows Azure to Accelerate App
Development With Push Messaging to Drive User Engagement 
PORTLAND, OR -- (Marketwire) -- 02/27/13 --  Today at Mobile World
Congress, Urban Airship detailed growing momentum for its previously
announced alliance agreement with Windows Azure. Urban Airship and
Microsoft Corp. are working to help popular apps deploy on Windows 8
and Windows Phone 8 devices with high-performance, precision-targeted
push messaging services to increase app user engagement and
retention. Urban Airship is updating its service for Windows 8 and
Windows Phone 8 to support push messages to Live Tiles, in addition
to Toast Templates, offering new ways for apps to connect with their
most loyal users on device home screens.  
"The first platform to get the new NBC News app is Windows 8 with
Windows Phone 8 following in about a month. There are advantages to
being first in a new ecosystem, and Live Tiles and Toast
notifications offer unique features to drive user engagement,"
explained Yan Philippe, Group Manager, NBC News Digital. "Urban
Airship is a great tool that we hope will help drive more frequent
use and better user engagement of the NBC News app for Windows 8,
offering consumers up-to-the-minute news alerts from NBCNews.com and
on-air programs such as 'NBC Nightly News' and 'Meet the Press.'" 
Another NBC News app -- Breaking News -- recently rolled out to
Windows 8 users with Urban Airship powering push messaging across all
of its supported platforms. "Push messaging has been a huge
engagement driver for us since launching on Windows 8, along with our
iOS and Android apps," said Cory Bergman, GM of Breaking News, a
mobile-first startup within NBC News. "We're utilizing Urban Airship
to extend the value of our app to smartphone, desktop and tablet home
screens, building the broadest audience possible." 
"Many of our partners, including Atimi, BrandingBrand and Xtreme Labs
are working on Windows 8 and Windows Phone 8 development projects for
very large brands," said Christopher Dean, chief revenue officer,
Urban Airship. "We're happy to be working with Microsoft to make the
process easier and the end result richer and know our push messag
ing
services will handle the most ambitious cross-platform strategies,
while offering the scale and precision that best-in-class apps
require." 
Urban Airship's APIs, client libraries and documentation make it easy
to add push messaging to apps developed for Windows 8, Windows Phone
8, Android, BlackBerry and iOS. Developers can get started
immediately by adding Urban Airship's new single codebase client
library to their apps for Windows 8 and Windows Phone 8. 
"Urban Airship helps its customers take advantage of engaging
platform features like Live Tiles and Toast Notifications across our
family of Windows 8 and Windows Phone devices. It provides a
compelling value proposition to publishers trying to simplify
management and implementation of push notifications across multiple
platforms," said John Richards, senior director of Windows App
Marketing for Microsoft Corp.  
About Urban Airship
 Urban Airship enables brands to build
relationships with their always-connected customers through services
that streamline delivering highly targeted, cross-platform mobile
push messages and Apple Passbook passes. Billions of push messages
and tens of thousands of passes are delivered each month, sparking
exceptional consumer experiences, driving app engagement and
increasing customer loyalty and lifetime value for leading brands
such as CBS Interactive, ESPN, Groupon, shopkick, Walgreens, Warner
Bros. and Waze. The company's solutions handle the end-to-end process
of high-performance push messaging, location-targeted messaging and
Passbook pass management. For more information, visit
www.urbanairship.com and follow us on Twitter @urbanairship. 
Media Contacts: 
For Urban Airship: 
Candace Locklear
Mighty PR
510-292-8216
candace@mightypr.com  
Corey Gault
Urban Airship
971-200-4507
corey@urbanairship.com