Pershing Named Best Multi-family Office Service Provider by Private Asset Management Magazine

  Pershing Named Best Multi-family Office Service Provider by Private Asset
                             Management Magazine

PR Newswire

JERSEY CITY, N.J., Feb. 27, 2013

JERSEY CITY, N.J., Feb. 27, 2013 /PRNewswire/ --PershingAdvisor Solutions, a
BNY Mellon company, has been recognized as the Best Multi-family Office
Service Provider at the Private Asset Management (PAM) 2013 Awards, hosted by
Private Asset Management magazine. Selected by an independent panel of
industry experts, the award honors outstanding achievement in four areas:
financial progress over the course of the previous year, growth, client
satisfaction and product innovation.

"We are proud to receive this recognition from Private Asset Management, which
is a testament to our continued ability to innovate and serve the specialized
needs of the multi-family office market," said Mark Tibergien, Chief Executive
Officer of Pershing Advisor Solutions. "The multi-family office space is
evolving rapidly, and we are committed to providing advisors with the high
level guidance, technology solutions and personalized service to enable them
to grow and effectively serve the full needs of their clients."

The third annual PAM Awards ceremony, held on February 12, 2013 in New York,
recognized investment professionals and wealth advisors operating within the
private asset management industry for their exceptional work with
high-net-worth investors.

"Pershing has established itself as a force in the multi-family office space,
and continues to offer superior service to advisors and their clients, even
amid challenging market conditions," said Kristen Oliveri, Managing Editor,
Private Asset Management magazine.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of
financial business solutions to more than 1,500 institutional and retail
financial organizations and independent registered investment advisors who
collectively represent approximately 5.5 million active investor accounts.
Located in 23 offices worldwide, Pershing and its affiliates are committed to
delivering dependable operational support, robust trading services, flexible
technology, an expansive array of investment solutions, practice management
support and service excellence. Pershing is a member of every major U.S.
securities exchange and its international affiliates are members of the
Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock
Exchange and Toronto Stock Exchange. Pershing LLC is a BNY Mellon company.
Additional information is available at

BNY Mellon is a global investments company dedicated to helping its clients
manage and service their financial assets throughout the investment lifecycle.
Whether providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment management and
investment services in 36 countries and more than 100 markets. As of December
31, 2012, BNY Mellon had $26.7 trillion in assets under custody and
administration, and $1.4 trillion in assets under management. BNY Mellon can
act as a single point of contact for clients looking to create trade, hold,
manage, service, distribute or restructure investments. BNY Mellon is the
corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
Additional information is available on, or follow us on
Twitter @BNYMellon.


Contact: Paul Patella, +1-201-413-3609,
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