Hoopla Receives Salesforce AppExchange Customer Choice Award for Sales Dashboards and Reports

  Hoopla Receives Salesforce AppExchange Customer Choice Award for Sales
  Dashboards and Reports

  Salesforce.com recognizes top AppExchange partner solutions based on user
                                   reviews

Business Wire

SAN JOSE, Calif. -- February 27, 2013

Hoopla, a leading provider of business gamification solutions, today announced
it has been named recipient of the Salesforce AppExchange Customer Choice
Awards for Sales Dashboards and Reports, as selected by salesforce.com
customers. In receiving this award, Hoopla joined a number of top companies
recognized for their ability to take customer success to new levels. Built
using the Salesforce Platform, Hoopla Scoreboard is immediately available to
test drive and deploy via the AppExchange, the world's leading business apps
marketplace, at http://www.salesforce.com/appexchange/.

Hoopla received its award for Hoopla Scoreboard, which helps sharpen employee
performance through friendly competition, recognition, and game mechanics.
Scoreboard makes it easy for sales managers to create stats, goals, actions,
leaderboards, and competitions, and can broadcast individual and team success.
It integrates seamlessly into Salesforce and ranks users on multiple metrics
in real time. Scoreboard draws on employees’ competitive instincts to help
motivate sales teams to perform at their peak.

“Companies of all sizes turn to the AppExchange as the world’s leading
business apps marketplace to extend the benefits of the cloud throughout their
organizations,” said Ron Huddleston, Senior Vice President ISV and Channel,
salesforce.com. “Hoopla Scoreboard taps into the power of social and mobile
cloud technologies to transform the way companies connect with customers,
partners, and employees. We congratulate Hoopla on being selected by customers
as a leader in dashboards and reports and applaud their ongoing commitment to
delivering customer success.”

“This award is the icing on the cake for 2012,” said Mike Smalls, CEO and
Founder of Hoopla. “Over the past year we’ve grown our business and enhanced
Hoopla Scoreboard’s capabilities in order to meet increasing demand from
customers, who want the measurable performance gains that business
gamification can deliver. This award punctuates our success at motivating
sales and service teams to achieve specific business goals through game
mechanics, and helping our customers grow revenue and increase customer
satisfaction.”

In 2012, Hoopla introduced Hoopla TV, which makes it possible to publish
Hoopla’s real-time updates in sports-style leaderboards on TV screens and wall
displays, as well as on any web browser. The displays can include custom
backgrounds and multimedia animations that launch when a key team milestone is
reached.

Hoopla customer ConnectAndSell, a cloud-based sales automation solution that
delivers conversations on demand, is using Hoopla’s business gamification
solution to motivate and reward its inside sales team for hitting performance
goals. “Our Hoopla TV is the center of attention for our sales team," said Stu
Schmidt, Chief Revenue Officer at ConnectAndSell. "Hoopla is more than just a
motivational tool; it helps us drive behavior that directly impacts our ‘vital
few’ metrics. We are already experiencing real, measurable results.”

The Sales Dashboards and Reports category is one of 13 separate categories
recognized by Salesforce AppExchange customers. The AppExchange Customer
Choice Awards recognize AppExchange partners who have had excellent user
reviews in a specific calendar year. They are awarded based on
user-contributed reviews and do not reflect the opinions of salesforce.com,
its employees, or partners.

About Hoopla

Hoopla provides business gamification solutions that help enterprise
organizations achieve measurable business results. Using Hoopla, sales,
service, and other customer-facing organizations are building high-performance
cultures that deliver dramatic gains in revenue and customer satisfaction.
Hoopla is available on the Salesforce AppExchange. Learn more at
www.hoopla.net, on Facebook at facebook.com/hooplasoftware, and on Twitter at
@hooplasoftware.

About the Salesforce Platform and the AppExchange

The Salesforce Platform is the world’s most trusted and comprehensive cloud
platform for building social and mobile cloud apps. It powers Salesforce CRM,
more than 2.3 million custom apps built by customers and more than 1,700 apps
developed by partners in its ecosystem. Social apps for business built on the
Salesforce Platform can be easily distributed and marketed through
salesforce.com’s AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.

Contact:

Gregory FCA
Matt McLoughlin, 610-228-2123
Matt@GregoryFCA.com