Bounce TV National Advertising Sales Expands: Walmart, McDonald's, Johnson &
Johnson, Sprint, Procter & Gamble and Lionsgate Join Toyota, Nissan, General
Motors And Chrysler As Sponsors; Dennis Ray Tapped As EVP, Ad Sales; Net To
Open Fully-Staffed New York Office
Fastest-Growing African American Network Plans to Capitalize on Explosive
Growth As Nielsen Ratings Take Effect
ATLANTA, Feb., 27, 2013
ATLANTA, Feb., 27, 2013 /PRNewswire/ --Already reaching 86% of its target
audience in just over 15 months on the air, Bounce TV (www.bouncetv.com) --
the nation's first-ever broadcast television network designed for African
American audiences -- today announced the addition of several major new
sponsors and an expansion of their national advertising sales division:
oWalmart, McDonald's, Johnson & Johnson, Sprint, Procter & Gamble and
Lionsgate will become national Bounce TV sponsors, joining General Motors
and Chrysler as new advertisers and Toyota and Nissan as returning.
oIndustry veteran Dennis Ray has been named to the new post of Executive
Vice President of Advertising Sales, effective immediately. Ray will be
based in New York and report to Bounce TV Chief Operating Officer Jonathan
oRay will lead general market ad sales efforts while also being charged
with opening and staffing a New York-based sales office.
oMarathon Ventures, headed by David Brenner, will continue to be
responsible for all of Bounce TV's direct response advertising.
oCheryle Harrison has been promoted to Senior Vice President, Sales
oThe network is now officially rated by Nielsen Media Services.
Ray is a 30-year broadcast television sales executive, having most recently
played a critical role with Bounce TV ad sales on behalf of ACE Media. He was
the founder and CEO of media sales and marketing company StarMedia Properties
where he handled sales for some of the biggest companies in television
including Twentieth Television, Warner Bros. Domestic Television, Sony, and
MGM, among others. Ray began his career at NBC, handling advertising sales
for The Today Show and Late Night Programming, and later Daytime Program
Sales. Ray then joined the FOX Broadcasting Company where he served as Senior
Vice President, Group Director of Sales where he worked for the network for
"Dennis is the right person at the right time to lead our ad sales efforts and
enable brands to capitalize on Bounce TV's accelerated distribution growth and
immediate popularity with consumers. From broadcast networks to syndication to
digital, Dennis has decades of diverse and innovative media advertising sales
experience," commented Katz. "From the inception of the network, he has
played a tremendous role in our general market ad sales success and we have
tremendous trust and respect for his judgment and abilities."
"Bounce TV is a must-buy for brands seeking to reach the African American
consumer. When you combine becoming rated by Nielsen with the network's
dramatic distribution expansion and impressive national viewership, it's easy
to see why this is a thrilling time to join Bounce TV," said Ray.
Bounce TV also announced that Cheryle Harrison has been promoted to Senior
Vice President, Sales Operations. Harrison, who has been with Bounce TV since
its creation and previously spent almost 20 years at Turner Broadcasting in
advertising sales and marketing, will be charged with strategically optimizing
and monetizing Bounce TV inventory. Harrison is based in Atlanta and reports
"Cheryle's work to build our ad sales infrastructure has been outstanding,"
commented Katz. "She will work closely with Dennis as they begin this exciting
new chapter of general market ad sales for Bounce TV."
Bounce TV launched Sept. 26, 2011 is already available to 86% of African
American television homes and 68% of the total United States, all of the top
ten markets and 24 out of the top 25 African American markets. Bounce TV also
has distribution agreements with: Raycom Media, FOX Television Stations,
Gannett Broadcasting, E.W. Scripps Television Station Group, Lenfest
Broadcasting, LIN TV Corp., Nexstar Communications, Belo Corp. and Meredith
Broadcasting, among others.
Bounce TV celebrated its first birthday on-the-air on Sept. 26, 2012; a year
that has been overwhelmingly successful, with accelerated growth and expansion
among station groups and distribution, advertisers and viewers alike. The
network just announced another major distribution agreement in which Univision
Television Group will carry Bounce TV as a multicast channel of their stations
in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.
Bounce TV is also seen in New York, Los Angeles, Chicago, Atlanta,
Washington, D.C., Philadelphia, Dallas, Houston, Detroit, Baltimore,
Charlotte, Cleveland/Akron, Orlando, New Orleans, Milwaukee, Cincinnati,
Indianapolis, Kansas City, Hartford/New Haven and other cities.
Contact: Jim Weiss 770-955-1300 JWeiss@BounceTV.com
Sarah Schmitz 770-356-2260 Sschmitz@BounceTV.com
SOURCE Bounce TV
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