American Media, Inc. Names David Zinczenko Consulting Editorial Director

   American Media, Inc. Names David Zinczenko Consulting Editorial Director

Former Men's Health Editor-in-Chief to help oversee Men's Fitness and consult
on other titles

PR Newswire

NEW YORK, Feb. 27, 2013

NEW YORK, Feb. 27, 2013 /PRNewswire/ -- American Media, Inc. announced today
that it has hired David Zinczenko as Consulting Editorial Director, reporting
directly to Chairman and CEO David Pecker.

Zinczenko, the former Executive Vice President and General Manager of Rodale
Inc.'s Healthy Living Group, who oversaw all operations for the Men's Health,
Women's Health and Prevention brands—as well as creating the bestselling book
franchises Eat This, Not That!and The Abs Diet and heading up Rodale Books as
GM—will help oversee the editorial direction of Men's Fitness and consult on
additional AMI titles including ShapeandNatural Health. In addition,
Zinczenko will oversee brand extensions for Men's Fitness and other
properties, helping to grow them into additional media including books,
licensing, video and international.

"No one carries the level of prestige, accomplishment and trust in the health
and fitness media that Dave does," says David Pecker, Chairman and CEO of AMI.

During Zinczenko's tenure, Men's Health grew from a single magazine with a
600,000 circulation to an international powerhouse with a US circulation of
1.9 million. Zinczenko launched Men's Health's International in 1994, which
expanded into 40 countries with a worldwide circulation of more than 10
million. In 2005 he launched Women's Health, the fastest growing women's
magazine in America, which grew to a circulation of 1.5 million with more than
a dozen international editions. He also oversaw the launch of the
well-received Best Life and started Men's Health Books in 2009, which produced
8 New York Times best sellers in three years. Under Zinczenko's leadership,
Men's Health became the first magazine to become available on the iPad, and
grew its digital subscriptions to more than 100,000 in 15 months.

"I'm thrilled to be joining the team at Men's Fitness and American Media,"
says Zinczenko. "Men's Fitness is poised to seize a greater chunk of the
healthy lifestyle category, and I'm excited to be part of David's ambitious
growth plan."

Since its re-launch last summer, Men's Fitness is experiencing its biggest
growth period ever, with newsstand sales up 29% in the second half of 2012,
according to the Alliance for Audited Media (formerly the Audit Bureau of
Circulations). Men's Fitness Ad pages for 2013 are already significantly ahead
of 2012, with the March issue up 32%, the highest increase among its
competitive set.

"I'm looking forward to working withDavid Zinczenko and expect him to play an
important part in the continued success of Men's Fitness, ultimately helping
to build on the tremendous growth we have achieved in the last year,"said
Michael De Medeiros, Men's Fitness editor-in-chief.

About American Media, Inc.

American Media, Inc. (AMI) owns and operates the leading print and digital
celebrity and health and fitness media brands in the United States. AMI's
titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera
Digest, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers,
Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites
including,,,,, and AMI's magazines
have a combined total circulation of 7.4 million and reach more than 55
million men and women each month. AMI's digital properties reach an average of
41 million unique visitors and 194 million page views monthly.

AMI also provides Publishing Services which includes Distribution Services,
Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing
company in the U.S. and Canada. DSI places and monitors AMI's publications and
third-party publications to ensure proper displays in major retail chains and
national and regional supermarket chains. DSI also provides marketing,
merchandising and information gathering services to third parties including
non-magazine clients. Publishing Services also provides print and digital
advertising sales and strategic management direction in the following areas:
manufacturing, subscription circulation, logistics, event marketing and full
back office financial functions.

SOURCE American Media, Inc.

Contact: Eric Klee, American Media, Inc., +1-917-256-5483
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