Macy’s Herald Square Debuts Broadway’s Newest Star, Stella 34 Trattoria

  Macy’s Herald Square Debuts Broadway’s Newest Star, Stella 34 Trattoria

   New York’s Newest Restaurant With a View Opens Above Herald Square Park

Business Wire

NEW YORK -- February 27, 2013

The landmark renovation of Macy’s Herald Square brings an exciting, new
culinary experience to New York’s dining scene. With views high above Herald
Square Park, Macy’s proudly announces the debut of Stella 34 Trattoria – a
modern Italian restaurant – at its world-famous flagship. In partnership with
The Patina Restaurant Group, Macy’s reimagines the department store restaurant
concept with a celebrated culinary team in the heart of midtown Manhattan and
the fashion industry. Overlooking Broadway, this sixth floor destination will
feature an authentic Neapolitan menu created by Executive Chef Jarrett Appell
in collaboration with renowned Lincoln Ristorante Executive Chef Jonathan
Benno. Opening in early March 2013, Stella 34 Trattoria will continue the
legacy of fine foods and dining at Macy’s Herald Square.

The 10,000 square-foot trattoria, seating 270, will feature a chic Prosecco
Bar, an intimate, semi-private dining room, casual lounge, and a marble dining
counter facing an open kitchen that will offer patrons a distinct and
memorable dining experience. Showpieces of the restaurant will be the three
wood-burning ovens and the 240-foot-long carrara marble and stainless steel
sculptural bar sweeping through the spacious dining room, creating the longest
bar set for food, dining and drinks in New York City. Nestled within the
design will be the first U.S. outpost of Florence, Italy’s, famed Vivoli
gelateria and signature “cibi ronda” antipasti display. Enhancing the dramatic
design will be natural light flowing in from the store’s 12-foot-high bay
windows which have been re-opened for the first time in more than 50 years.
With the Empire State Building setting a striking backdrop, Stella 34
Trattoria will tempt the foodie and fashionista with an authentic taste of
Italy in New York’s most iconic department store.

“Stella 34 Trattoria is an extraordinary endeavor in department store dining,”
said Warren Wolfe, vice president of Macy’s Foods Division. “For the first
time in the store’s history, Macy’s will bring destination dining to the sixth
floor of our flagship and offer customers a unique vantage point for
never-before-seen views of Broadway and 34^th Street, matched by a
sophisticated dining experience.” Wolfe continued, “With the historic
renovation of Macy’s Herald Square, we are able to enhance the shopping
experience of our customers with extensive dining options that cater to their
lifestyles and expectations of the World’s Largest Store.”

Patina Restaurant Group CEO Nick Valenti said, “It is an honor to make history
with one of the most well-respected icons of retail. Stella 34 Trattoria will
re-define department store dining - for the first time, guests will visit a
retail store for the cuisine as much as the fashion.”

Stella 34 Trattoria is a culinary testament to the talented team who developed
the concept and menu. Conceptualized by New York restaurateur Nick Valenti,
along with Jonathan Benno, Executive Chef of Lincoln Ristorante, who was
tapped to oversee menu development, Stella 34 draws on Italy’s rich culinary
heritage and modern design aesthetic. Assembled at Stella 34 are award-winning
teams - Executive Chef Jarrett Appell, who received his diploma in Mastery of
Italian Cuisine in Colorno, Italy, will helm the kitchen, and Stefanie Morgado
will take the reigns as Pastry Chef after developing the dessert menu with
Lincoln Ristorante Pastry Chef Richard Capizzi.

Authenticity is at the core of the culinary program at Stella 34 Trattoria.
Neapolitan pizza will be prepared in three wood-burning ovens in the “Vera
Pizza Neapolitan” tradition, made from Caputo flour imported from Naples and
topped with house-made Fior de Latte mozzarella and San Marzano tomatoes.
Additional offerings include salumi, house-made fresh pasta, “piccoli piatti”
- signature Italian antipasti designed for sharing - and an al forno entrée
section highlighting the distinct flavors imparted by the wood-burning ovens.

Beverages at Stella 34 Trattoria combine the flavors and heritage of Italy
with the adventurousness of Manhattan. An exclusively Italian wine list
features more than 100 bottles in varietals representing the diversity and
quality of Italy’s best wine regions. A contemporary take on the Bellini
blends Italy’s sparkling wine with fresh, seasonal purées such as white peach,
red raspberry and dark berry. Classic trattoria cocktails such as the Negroni
and Aperol Spritz are featured alongside innovative “Italian Soda Cocktails”
in three flavors: Luxardo Cherry Soda, Ruby Orange Soda and Limonata Soda.

Stella 34 Trattoria’s epicurean fare will be complemented by a dramatic
interpretation of contemporary Italian design. Created by STUDIO V
Architecture, in partnership with Macy’s and Patina Restaurant Group, the
space will showcase the richness of Italy’s food offerings weaving its most
iconic materials – marble and stainless steel - into the design. Marble mosaic
floors; hand-blown glass pendants; rich, avodire wood panels; curved, corian
banquettes; and leather seating will be illuminated by the warm, daytime light
and the sparkle of the evening skyline.

Additionally, the sleek, contemporary design will be enhanced by a gallery of
original art by celebrated American pop artist and caricaturist, Robert Risko.
Inspired by Macy’s stellar cast of celebrities who have graced the flagship
throughout its legendary history, Risko created 23 one-of-a-kind pieces that
will adorn the walls of this newest and most ambitious restaurant venture by
Macy’s.

With dedicated elevators located at the corner of 35^th Street and Broadway,
the restaurant can be accessed after store hours for late-night dining and
cocktails.

The restaurant will begin serving lunch Monday through Sunday from 11:30 a .m.
– 4 p.m. and dinner from 4 p.m. – 10 p.m. For additional information or
reservations, please call (212) 967-9251 or www.stella34.com. Reservations
will also be available via the Macy’s App in the coming weeks.

About Macy’s

Macy's (NYSE:M), the largest retail brand of Macy's, Inc., delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home.

Macy’s Herald Square is New York City’s most iconic department store,
welcoming more than 20 million visitors from around the world each year. The
world-famous flagship is a retail institution known for its fashion and epic
events -- most notably the Annual Macy’s Flower Show^®; Macy's 4th of July
Fireworks^® and the Macy's Thanksgiving Day Parade^®. Built in 1902, the
“World’s Largest Store” currently houses more than 1 million square-feet of
retail space. In 2011, Macy’s Inc. announced that the store will increase its
selling space to 1.2 million square-feet following an extensive four-year, 400
million dollar renovation. The renovation will transform the store into one of
the most technologically advanced, fashion-forward and exciting destinations
in the world with new designer departments, epicurean experiences and
multi-level luxury shops.

For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.

Contact:

Macy’s
Elina Kazan, 646-429-7448
elina.kazan@macys.com
or
Deanna Williams, 646-429-7458
deanna.williams@macys.com
 
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