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Demandbase Presents the B2B Marketers’ Guide to the Adobe Summit



  Demandbase Presents the B2B Marketers’ Guide to the Adobe Summit

 Conference Guide Provides Roadmap for the Can’t Miss B2B Events and Sessions
            at the Premiere Digital Marketing & Advertising Summit

Business Wire

SAN FRANCISCO -- February 27, 2013

Demandbase, Inc., the targeting and personalization platform for B2B, today
announced the availability of the B2B Marketer’s Guide to the Adobe Summit.
Because the event showcases hundreds of sessions, Demandbase created a Guide
to help attendees from B2B companies get the most of the week and not miss out
on the their most relevant content. Packed with information on the most useful
sessions, parties and happenings that are of interest to B2B marketers, the
Guide provides a roadmap for the week.

Featuring tracks on digital advertising, analytics, social media, targeting &
optimization, and web experience management the annual Adobe Summit serves a
wide audience of marketers from around the globe. Digital marketers,
advertisers, content marketers, social and mobile marketers, web analysts and
marketing executives will converge on Salt Lake City, UT next week (March 4-8)
to learn more about how the digital marketing experience continues to change.

Since Adobe Summit features great content for both B2C and B2B marketers,
Demandbase set out to highlight the sessions and events most relevant to B2B.
Event highlights featured in the B2B Marketer’s Guide to the Adobe Summit
include:

  * B2B Keynote Speakers Lots of great speakers, but Demandbase has called out
    the ones that might be of the most interest to the B2B Enterprise -- plus
    the ones that are just plain fun.
  * B2B Sessions With more than 70 separate sessions across six different
    tracks and themes, how is a B2B marketer to know which ones are the most
    relevant to them? Demandbase has highlighted a few of the sessions being
    led by speakers from B2B companies to help find them.
  * Parties Adobe knows how to throw a great party, and the Summit team has
    outdone themselves this year with an incredible bash featuring
    Grammy-winning entertainment. Demandbase highlights those parties, as well
    as some smaller meet-ups you might not have heard about -- like the
    marketing mixer they are co-hosting with Email Marketing Solution
    StrongMail.

“There is so much great content at the Adobe Summit it can sometimes be hard
to decide what you want to see,” said Jason Stewart, director of marketing,
Demandbase. “Historically, much of the digital marketing conversation has been
dominated by B2C or e-tailer needs, but now leading B2B marketers are tapping
in to the potential of digital marketing and seeing its impact directly on
revenue. Because they have different needs than B2C counterparts, we wanted to
help our fellow B2B marketers by putting the spotlight on which sessions were
relevant, interesting and clearly focused on the unique challenges and
opportunities we have in B2B.”

You will be able to follow Demandbase coverage of the Adobe Summit on Twitter
by following @Demandbase or by searching on the hash tag #AdobeSummitB2B. For
more information or your copy of the B2B Marketers’ Guide to the Adobe Summit,
visit here or Demandbase in booth 418 at the Adobe Summit.

About Demandbase

Demandbase is the first targeting and personalization platform for B2B,
transforming the effectiveness of marketing programs and marketing’s ability
to impact revenue. While personalization tools have long existed for B2C,
until now, none were geared specifically to enable B2B marketers to make
online interactions more effective, delivering the right message at the right
time. Without the use of cookies, Demandbase’s patented identification
technology bridges the gap between known and anonymous web visitors by
identifying and segmenting the companies visiting a website, and providing
detailed, targetable business attributes in real-time. The Demandbase platform
includes Company-Targeted Advertising, Website and Conversion Optimization
modules, and Sales intelligence tools that integrate with other sales and
marketing technologies to deliver unique intelligence about web visitors, and
better attract, convert and retain the right customers. Enterprise leaders and
high-growth companies alike use Demandbase to drive better marketing
performance. For more information, visit http://www.demandbase.com.

Contact:

For Demandbase
Jennifer Conway, 978-463-0289
jennifer@dottedlinecomm.com
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