Oracle Announces Latest Release of Oracle RightNow Cloud Service, Offering Rapid Response to Complex Customer Issues

Oracle Announces Latest Release of Oracle RightNow Cloud Service, Offering 
Rapid Response to Complex Customer Issues 
New Oracle RightNow Policy Automation Enhances Oracle RightNow Cloud
REDWOOD SHORES, CA -- (Marketwire) -- 02/27/13 --  Oracle (NASDAQ:
News Facts 

--  Oracle today announced the February 2013 release of Oracle RightNow
    Cloud Service, which includes new capabilities to help organizations
    automate the management and deployment of complex business policies
    that are required to support customers.
--  Part of the Oracle Cloud, the February 2013 release of Oracle RightNow
    Cloud Service is the only cross-channel cloud service and support
    solution on the market that offers this level of rapid delivery and
    easy maintenance of highly complex business policies.
--  Solving customer issues that are supported by complicated business
    rules can be a costly and cumbersome process for many organizations to
    staff and manage. In addition, it often creates a lengthy series of
    interactions for customers seeking resolution over traditional phone
    and email channels.
--  Oracle RightNow Policy Automation empowers an organization's policy
    experts to manage policies and updates efficiently, as well as deliv
    answers to customer questions effectively over the web, avoiding
    higher cost escalations.
--  This latest product update allows businesses to resolve customer
    inquiries with accurate, up-to-date and contextually relevant
    information at the right time, in real time, with no waiting and at
    the point of need across devices.
--  Whether it is benefit eligibility, welfare payments, tax obligations,
    education course credits, license and permit eligibility or insurance
    premiums, Oracle RightNow Cloud Service enables organizations to
    deliver intuitive and easy-to-understand assistance to customers.
--  The Oracle Cloud offers a broad portfolio of SaaS applications,
    including Oracle Customer Service and Support Cloud Service, which is
    based on the Oracle RightNow Cloud Service.

Delivering the Right Answers at the Right Time
 The February 2013
release of Oracle RightNow Cloud Service will help organizations

--  Increased business efficiency from automated natural language
    decisioning technology, which reduces the complexity and errors of
    manual entry.
--  Improved transparency of decisions to customers and reduced follow-ups
    with automatically generated audit reports that document and justify
    each step of the decision process.
--  Enhanced customer satisfaction by only asking contextually relevant
    questions and providing timely, accurate answers that apply to the
    customer's circumstance.
--  Faster response to business changes in policies, legislation and
    pricing through updates that can now be managed by business users
    through a single source document, which gets automatically deployed to
    the Web.

Supporting Quote 

--  "With the latest release of Oracle RightNow Cloud Service,
    organizations can rapidly respond to customer needs and fast-changing
    business policies," said David Vap, Group Vice President Products,
    Oracle. "Whether public or private sector, Policy Automation within
    Oracle RightNow Cloud Service helps organizations more easily support
    their policy strategies by simplifying policy creation, maintenance,
    auditing and self-service access. These capabilities help to reduce
    operational costs while at the same time providing a consistent,
    transparent experience for the customer."

Supporting Resources 

--  Oracle RightNow Cloud
--  Oracle RightNow Cloud Service - February 2013 Release
--  Oracle RightNow Web Customer Service
--  Oracle Cloud
--  Sign up now: Oracle Customer Service and Support Cloud Service

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Contact Info
Christine Randle
Aaron Wessels
Blanc & Otus
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