Omnicom Agencies Showcase New Digital Technologies And Trends At SXSW® Interactive And Music Festival 2013

    Omnicom Agencies Showcase New Digital Technologies And Trends At SXSW®
                     Interactive And Music Festival 2013

PR Newswire

NEW YORK, Feb. 27, 2013

NEW YORK, Feb. 27, 2013 /PRNewswire/ --Can ad agencies and brands humanize
technology? What does it take to attract marketing dollars as the next hot
start-up? How can recent digital advances reinvent the live sports experience?
Is social media a tool for advertisers or PR? These are just a few of the many
topics and innovations that Omnicom's marketing agencies will be addressing,
along with partners, at the South by Southwest Interactive and Music
Conferences, March 8-17 in Austin, Texas.

"SXSW is a great conference to showcase the intersection between creativity
and technology which is critical to our business in the post-digital era, "
said Jonathan Nelson, CEO, Omnicom Digital. "From Shopper Marketing to CRM to
PR to Advertising to Media and across all disciplines, our agencies at SXSW
are demonstrating the latest innovations and thought leadership as we leverage
new digital mediums and technologies to better service our clients."

Omnicom Agencies will host a number of events and product showcases including
the following:

  oRAPP's hosting the TechZulu Trend Lounge, engaging industry leaders on the
    latest trends in technology, as well as debutingtheirnew March 8-11, Eighteenth Over Austin at the Hilton
  oFleishman Hillard is sponsoring a "Black box Lounge" to engage attendees
    on the latest conversation coming out of SXSW, as well as experience their
    real-time marketing 'black box' nerve center in action: March 8, 9 & 12,
    Four Seasons, Stone's Crossing
  o"Fireside Chat" on how SXSW trends will change customer experiences today
    and in the future: Saturday, March 9, 3:30-4:30 pm, Eighteenth Over Austin
    at the Hilton Garden,Zihla Salinas, RAPP
  oDigital Teleportation Meet Up, Sunday, March 10, 12:30 pm, Empire, Ben
    Thoma, GSD&M
  o"Sorry, Your Brand Voice Doesn't Speak to Me," Sunday, March 10, 2:30,
    Hilton Garden Inn, Tiffany Warren, Omnicom, Ayeshia Toy, GSD&M and other
    industry experts.
  oCan Ad Agencies & Brands Humanize Technology?: Sunday, March 10, 3:30 pm,
    Four Seasons, San Jancinto Ballroom – Simon Bond, BBDO and other industry
  oWhen DIY Diets Go Digital (SXSWiCore Conversation):Sunday, March 10,
    3:30-4:30 pm, Sheraton Austin,Jazmin Correa, RAPP
  oThe Commoditization of Overnight Entrepreneurship  Sunday, March 10, 5:00
    pm, Hilton Austin Downtown,  Salon ABC, Seth Friedman, Tribal DDB
    Worldwide  and other industry experts
  oUsing your online network to get a job #IRL, Monday, March 11, 2:30 pm,
    Courtyard Marriott, Jocelyn S. Lai,GSD&M and Justin Gignac, Co-founder of
  oOMD is Hosting a Reception for Digital Start-Ups and VC's: Monday, March
    11, 12 – 3 pm
  oHow Dungeons & Dragons Prepared Me for UX: Monday, March 11, 9:30
    (Workshop Session), AT&T Conference Center, Classroom 105, Vincent
    Higgins, Tribal DDB Worldwide
  oConfessions of a Community Moderator: Monday, March 11, 5 pm, Sheraton
    Austin, Chris Gokiert, Critical Mass and other industry experts
  oIntegrating Digital Into the Live Game Experience:  Tuesday, March 12, 11
    am,  Hyatt Regency Austin, Texas Ballroom, Michael Cole, Tribal DDB
    Worldwide  and other industry experts
  oWarhol Goes Social: Creativity in the Tech Age: Tuesday, March 12, 3:30
    pm, Sheraton Austin, Christiaan Welzel, Critical Mass
  oThe New Vibrant Ecosystem of Brands + Music: Wednesday, March 13, 12:30
    pm, Austin Convention Center, Room 17A, Eric Johnson, DDB Chicago and
    other industry experts
  oLastly, with so many events at SXSW competing for attention, Organic is
    sending a team of 10 on an innovation scavenger hunt. The goal? A
    competition to identify and appropriate the technological trends that
    we'll be working with in the year ahead.

About Omnicom Group

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in more than 100
countries. For further information on Omnicom and its brands, please visit

SOURCE Omnicom Group Inc.

Contact: Joanne Trout, Omnicom Group, +1-212-415-3669,
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