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Ford Extends Commitment to App Developers by Contributing AppLink to Open-Source GENIVI Alliance



     Ford Extends Commitment to App Developers by Contributing AppLink to
                         Open-Source GENIVI Alliance

PR Newswire

BARCELONA, Spain, Feb. 26, 2013

BARCELONA, Spain, Feb. 26, 2013 /PRNewswire/ --

  o Ford becomes the first American automaker to open-source the software of a
    product by contributing the AppLink^™ code to the GENIVI Alliance
  o The AppLink connectivity interface allows drivers to take control of
    compatible smartphone and tablet apps through dashboard buttons or voice
    commands
  o Contribution builds on Ford's initial commitment to app developers with
    the launch of the first open developer program in the auto industry,
    http://developer.ford.com

Today Ford Motor Company (NYSE: F) expanded its commitment to help encourage
the growing community of automotive app developers by announcing it will
contribute the software for AppLink^™, the Ford-developed in-car smartphone
app interface, to the GENIVI Alliance. Ford becomes the first American
automaker to contribute proprietary source code from one of its products to an
open-source project.

The AppLink software enables apps from connected smartphones to be controlled
using the vehicle interface, including available voice recognition and audio
buttons. Along with the announcement of the industry-first open mobile app
developer program at the 2013 International CES this past January, Ford
announced the intention to take further steps to help developers be successful
working with the automotive industry, an emerging growth area for app
integration. 

"Ford wants to see app developers succeed in their work with the auto
industry," said Doug VanDagens, global director of Connected Services at Ford.
"Contributing the AppLink software to GENIVI demonstrates our commitment to be
developer-focused which supports our drive for consumer-focused innovation."

Learning from the lessons of the smartphone market, Ford understands that a
vibrant app ecosystem is essential to the success of a platform for both users
and developers. Great apps will attract customers to the platform, which in
turn draws more developers to expand the boundaries of functionality. By
open-sourcing the AppLink platform so that automakers and aftermarket
infotainment manufacturers can incorporate it, developers will get a larger
potential market and more incentive to create apps that can be used on the go.

Ford will establish a new open-source GENIVI project, with a Ford engineer
maintaining the project. The project will contain all of the code and
documentation required to implement the AppLink software into the vehicle
audio system head unit to enable two-way communications with Google Android
and Apple iOS devices. All of the code for what will be known as
SmartPhoneLink is being released under the well-established BSD open-source
license.

"GENIVI is pleased to host the SmartPhoneLink project as one of its growing
number of public open source projects," said Steve Crumb, executive director,
GENIVI Alliance. "Ford's commitment to contributing its AppLink software
technology to a broader base of developers fits perfectly with GENIVI's
commitment to drive adoption of open source software in the automotive
community."

The GENIVI (pronounced gen-ee-vee) Alliance is a non-profit industry alliance
committed to driving the broad adoption of an In-Vehicle Infotainment (IVI)
open-source development platform.

"We looked at a number of different organizations before deciding to establish
these open-source projects with GENIVI," added VanDagens. "We wanted to work
with an active organization that already has connections with the automotive
ecosystem including both automakers and suppliers.

"Working with GENIVI also demonstrates that the resulting SmartPhoneLink
platform will be operating system agnostic so that manufacturers can implement
it with any embedded operating system they choose including Linux, QNX and
Microsoft Windows Embedded."

In addition to Ford's contribution to SmartPhoneLink, navigation services
provider Telenav and embedded software development firm Luxoft have committed
to contribute supporting code to the new SmartPhoneLink projects.

"We are delighted that Ford has committed to turning its field-proven AppLink
technology into an open industry standard," said Vasiliy Suvorov, vice
president of Technology Strategy at Luxoft. "We fully share Ford's vision and
will support it by contributing code from our open-source car connectivity
platform iviLink to SmartPhoneLink. This will allow us to concentrate on one
platform going forward and focus on added value functionality, head unit
integration and applications."

"Mobile app developers want a standard cross-OEM platform on which to write
code," said Sal Dhanani, vice president and general manager of Telenav's
automotive business. "Telenav will help define the communication protocol
between smartphones and the vehicle's head unit to ensure drivers have a high
quality and personalized connected navigation experience."

Ford has more than 1 million cars, trucks and SUVs on the road in North
America equipped with AppLink including Fiesta, Focus, Fusion, Mustang,
Escape, F-150, Super Duty and E-Series.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 171,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.

About GENIVI Alliance
The GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. Comprised of more than 165
member companies, GENIVI is headquartered in San Ramon, Calif. www.genivi.org.

SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Alan Hall, Ford Motor Company, +1-313-594-3744, ahall32@ford.com
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