Cypress’s TrueTouch® and CapSense® Controllers Drive Capacitive Touchscreen And Buttons and Sliders in Sleek Interior of

  Cypress’s TrueTouch® and CapSense® Controllers Drive Capacitive Touchscreen
  And Buttons and Sliders in Sleek Interior of 2013 Toyota Avalon

  Interior Navigation and Air Conditioning Control Systems Designed by DENSO
       Corporation Replace Resistive Touchscreen and Mechanical Buttons

Business Wire

SAN JOSE, Calif. -- February 26, 2013

Cypress Semiconductor Corp. (NASDAQ: CY) today announced its TrueTouch^® and
CapSense^® controllers drive the capacitive touchscreen, buttons and sliders
in the new 2013 Toyota Avalon. The TrueTouch-based 7-inch capacitive
touchscreen delivers very clear images and highly responsive multi-touch
performance for the navigation system and infotainment control. The stylish,
simple-to-adjust IntelliTouch™ capacitive buttons and slider controls for the
audio and climate control systems are based on CapSense. The touchscreen and
CapSense controls replace a resistive touchscreen and mechanical buttons
respectively, dramatically improving the look and functionality of the Avalon
interior. The control systems were designed by global automotive supplier
DENSO for Toyota Motor Corporation.

“DENSO and Toyota are world renown for unmatched quality,” said Hassane
El-Khoury, executive vice president of the Programmable Systems Division at
Cypress. “We are pleased that they have chosen to implement our leading touch
technology inside the interior of the Avalon. We look forward to working on
future projects as we establish Cypress as the world leader in capacitive
touch solutions for the automotive market.”

“The engineers at DENSO and Toyota have delivered an elegant and innovative
touch-based user interface working with our team in Japan,” said Kazuyoshi
Yamada, Vice President of Japan Sales. “This is a testament to the excellent
quality of Cypress’s automotive offerings.”

In addition to TrueTouch and CapSense solutions, Cypress offers USB and memory
products for the automotive market. To learn more about Cypress’s automotive
solutions, visit

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity,
highest signal to noise ratio (SNR), fastest refresh rates, lowest power
consumption, and world’s best accuracy and linearity. The flexible TrueTouch
solution allows customers to rapidly develop leading-edge solutions without
having to buy turnkey modules. They have a choice of using touch sensors
(glass or film) and LCDs from preferred partners, and can develop innovative
mechanical designs ranging from flat to curved surfaces of varying thickness.
Additional TrueTouch information is available at

About CapSense

Cypress's CapSense touch-sensing solutions have replaced over 4 billion
mechanical buttons in mobile handsets, laptops, consumer electronics, white
goods, automotive applications, and virtually any system that has a mechanical
button or switch, making Cypress the industry touch-sensing leader. The
CapSense portfolio, the industry's broadest and most integrated, enhances
industrial design and reliability with the most noise-immune and water
tolerant capacitive touch-sensing interfaces, including proximity sensing
where direct touch is not required. CapSense proximity sensing provides power
savings by activating an interface only when needed while further enhancing
industrial designs by only exposing interfaces when necessary. Learn more
about CapSense online at

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, and PSoC 5
programmable system-on-chip families and derivatives, CapSense^® touch sensing
and TrueTouch^® solutions for touchscreens. Cypress is the world leader in USB
controllers, including the high-performance West Bridge^® solution that
enhances connectivity and performance in multimedia handsets, PCs and tablets.
Cypress is also the world leader in SRAM memories. Cypress serves numerous
markets including consumer, mobile handsets, computation, data communications,
automotive, industrial and military. Cypress trades on the NASDAQ Global
Select Market under the ticker symbol CY. Visit Cypress online at

Cypress, the Cypress logo, PSoC, TrueTouch, CapSense and West Bridge are
registered trademarks of Cypress Semiconductor Corp. All other trademarks are
property of their owners.


Cypress PR
Samer Bahou, 408-232-4552
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