Atmel Announces Ultra-low Power Transceiver to Support Phase-Difference Technology Complementing IEEE 802.15.4 Standards

   Atmel Announces Ultra-low Power Transceiver to Support Phase-Difference
               Technology Complementing IEEE 802.15.4 Standards

Unique Technology Enables Radio-based Distance Measurement in Wireless Sensor
Network Using AT86RF233 Transceiver Supporting IEEE 802.15.4 2.4GHz Radio
Signals

PR Newswire

NUREMBERG, Germany, Feb. 26, 2013

NUREMBERG, Germany, Feb. 26, 2013 /PRNewswire/ -- Embedded World 2013 -
Atmel^® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and
touch technology solutions, today announced its recently launched AT86RF233
2.4GHz IEEE 802.15.4 radio transceiver supports distance measurement between
two radios, also known as ranging.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

This novel technology uses the measurement of phase differences between radio
signals and enables items to be tracked within a wireless network for
industrial and consumer applications. Phase measurement is a less complex
technology than current distance measurement technologies available on the
market today, with similar measurement accuracy and lower overall system cost.

Many of today's applications for wireless networks come with the inherent need
to determine the location of the individual nodes within a network to keep
installation and maintenance costs low. The capability to determine the
distance between any two nodes within a wireless sensor network is the reason
for implementing positioning and localization solutions. While GPS is very
successful outdoor, it cannot support indoor applications efficiently.

"We have been evaluating several different technologies including RSSI, Chirp
and UWB methods for radio-based distance measurements over the last years,"
said Andreas Werner, Managing Director of Agilion GmbH. "We've seen all these
technologies only suitable for niche applications, either compromising
performance or significantly complex which ultimately drive the cost-per-node
much higher. The new Atmel technology establishes a unique value proposition
by combining wireless sensor networks with real-time location (RTLS)
capabilities even for mass market applications."

"Precise animal tracking is important in our business," said Eyal Brayer,
Founder of SCR. "We selected the Atmel AT86RF233 transceiver for our SCR
systems because of the new phase-difference technology. This technology allows
us to precisely track hundreds of cattle in our large dairy farms within a
single wireless network, enabling our customers to bring products faster to
market."

"In this era of the Internet of Things, we are seeing an increase of smart,
connected devices within the wireless networks," said Oyvind Strom, Sr.
Director of Wireless Solutions, Atmel Corporation. "With this increase, many
of our customers are demanding solutions that efficiently support the
installation and maintenance of their systems. This new phase-difference
technology can be used to determine the position of nodes within a network to
help address these demanding requirements. By using a cost efficient standard
radio transceiver, Atmel significantly helps lower the overall bill of
materials for such systems."

Evaluation Kits
To accelerate a designer's project, software evaluation kits utilizing the
REB233SMA-EK are available now. To purchase a kit, contact your local sales
representative today. Atmel AT86RF233 transceivers, introduced in April 2012,
are available in mass production today.

More Information
Atmel's Wireless Solutions: www.atmel.com/wireless
Atmel Embedded Blog: http://atmelcorporation.wordpress.com
Atmel YouTube Channel at www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

AboutAtmel
Atmel Corporation(Nasdaq: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios,Atmelis able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

© 2013Atmel Corporation. All Rights Reserved. Atmel^®,Atmellogo and
combinations thereof, and others are registered trademarks, and others are
trademarks ofAtmel Corporationor its subsidiaries. Other terms and product
names may be trademarks of others.

Press Contact:
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com

SOURCE Atmel Corporation

Website: http://www.atmel.com