ConAgra Foods Enlists Music Executive Scooter Braun and His Artists Including Carly Rae Jepsen and Others to Help End Child

ConAgra Foods Enlists Music Executive Scooter Braun and His Artists Including
       Carly Rae Jepsen and Others to Help End Child Hunger in America

Child Hunger Ends Here Campaign Provides An Easy Way for Consumers to Help
Kids Struggling with Hunger in the U.S.

PR Newswire

OMAHA, Neb., Feb. 26, 2013

OMAHA, Neb., Feb. 26, 2013 /PRNewswire/ --More than one in five children^1
and more than one in three Latino children^2 in this country may not know
where their next meal is coming from. Children who experience even
intermittent struggles with hunger may suffer serious, long-term consequences
to their health, well-being and educational achievement.^1 ConAgra Foods is
building a community of people to make a difference, from top musical artists,
to parents, kids, employees and more to help donate up to 3 million^3 meals.
For each 8-digit code found on specially marked ConAgra Foods products and
entered at or,
ConAgra Foods will donate the monetary equivalent of one meal^3 to Feeding
America. This effort complements the ConAgra Foods Foundation's $10 million,
five-year commitment to Feeding America, the leader in the fight against
hunger nationwide.

The 2013 Child Hunger Ends Here campaign will be supported by Carly Rae
Jepsen, Tori Kelly, Amber Riley and Cody Simpson, who will lend their voices
to spread awareness for child hunger while asking consumers to take action by
entering a code found on participating ConAgra Foods products. The campaign
will be supported with an original song, online concerts and retail promotions
alongside a social media campaign involving top online influencers. This is
the first time a major food company has partnered with a management company in
this capacity, channeling the influence and talent of artists in order to
impact real change.

"For 20 years, ConAgra Foods has provided funds, expertise and food to fight
child hunger, and while there's been progress, child hunger continues to be a
problem across America. We created the Child Hunger Ends Here program to raise
more awareness of this serious issue, and we've made it simple for consumers
to get involved by starting with a code entry," said Gary Rodkin, CEO of
ConAgra Foods. "Now, by partnering with these talented performers, we hope to
have an even bigger impact and encourage more consumers to help us end child
hunger in the U.S."

Written by recording artist Tori Kelly, the original song, "Fill a Heart,"
brings the story of hunger to life, drawing awareness for the nearly 17
million children who are food insecure in the U.S.,^1 while motivating parents
and kids to learn how they can help end child hunger. Kelly premiered her
acoustic version of "Fill a Heart" during a February 18 Stageitconcert, where
she broadcasted live via this online concert venue with viewers watching from
their laptops. Riley and Simpson will also record versions of Kelly's song, in
their own unique styles, which will be available for download at March 1. Exclusive behind-the-scenes video content
from Kelly, Riley and Simpson will be available on the website and at, and other surprises in the campaign are also
on the way.

"It's important for me to be actively involved in causes that affect children,
and I love how easy it is for people to participate in this program," said
Tori Kelly. "It's heartbreaking to know there are so many children in this
country who are hungry, so when I set out to create a new song for the Child
Hunger Ends Here program, I wanted to bring awareness and provide a hopeful
message that by working together, child hunger can be solved."

Consumers can easily participate by looking for the red pushpin in grocery
stores and purchasing specially-marked packages of 19 select ConAgra Foods
brands, including Banquet®, Chef Boyardee®, Healthy Choice®, Hunt's®, Marie
Callender's®, Manwich®, Orville Redenbacher's®, Peter Pan® and Snack Pack®,
then visit or to
enter the eight-digit code found on the package. For each code entered, the
equivalent of one meal^3 will be donated to Feeding America. Codes can be
entered through August 2013. Additionally, consumers can start with a code and
do more. While entering codes, consumers will be able to submit their zip
codes to support the local Feeding America food bank serving their community.
Up to ten local food banks with the highest number of zip codes entered within
their service area will receive the monetary donation of an 80,000-meal
donation ($10,000), provided that the total number of codes entered exceeds 2
million. Local food bank grant recipients will be determined at the conclusion
of the code-entry campaign on August 31, 2013.

Cody Simpson added, "It's so easy to make a difference, all you have to do is
look for the red pushpin on participating ConAgra Foods packages, enter a code
on the website and you've just donated a meal to Feeding America, how awesome
is that! Recording the 'Fill a Heart' song and learning about child hunger
really opened my eyes. I hope people will join us to help end child hunger."

"Child hunger is a problem we cannot ignore, and it is a privilege to work
with ConAgra Foods to make a real difference right here in America," said
Braun, credited with launching the careers of Justin Bieber, Psy ("Gangnam
Style") and Carly Rae Jepsen among others. "I'm so proud of my artists that
they are willing to lend their voices to such an important cause."

In addition to partnering with celebrity talent, ConAgra Foods is enlisting
its own talent for the company's Week of Service, April 5-19. Employees at
locations nationwide will volunteer at food banks, pack boxes of food and
serve meals. The company hopes to exceed the 3,400 hours employees volunteered
during last year's Week of Service.

Since 1993, through their partnerships with Feeding America, ConAgra Foods and
ConAgra Foods Foundation have provided more than 302 million pounds of food
and invested more than $37 million in capacity building, child hunger programs
and groundbreaking research. The Foundation, a separate a 501(c)(3) nonprofit
entity primarily funded by the company, is in the midst of a $10 million,
5-year commitment to Feeding America, the largest donation ever made to
Feeding America specifically to fight child hunger.

For more information, visit You can also follow
the discussion at, or tweet along by
following @ChildHungerEnds.

About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's largest packaged
food companies. Its balanced portfolio includes consumer brands found in 97
percent of America's households, the largest private brand packaged food
business in North America, and a strong commercial and foodservice business.
Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg
Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®,
Orville Redenbacher's® popcorn, PAM®, Peter Pan®, Reddi-wip®, Slim Jim® beef
jerky, Snack Pack® and many other ConAgra Foods brands, plus food sold under
private brand labels, in grocery, convenience, mass merchandise, club stores
and drugstores. ConAgra Foods also has a strong commercial foods presence,
supplying frozen potato and sweet potato products as well as other vegetable,
spice, bakery and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. ConAgra Foods operates, an interactive recipe website that provides consumers with
Dinner Ideas and more. For more information, please visit us at

About ConAgra Foods Foundation
The ConAgra Foods Foundation, through its Nourish Today, Flourish Tomorrow
platform, is dedicated to raising awareness of the nearly 17 million children
in America who are at risk of hunger and live in food insecure homes where
they may not have enough food to live active, healthful lives. It aggressively
pursues sustainable solutions in the fight against child hunger. And the
Foundation is committed to building a community of people who are passionate
about ensuring that all kids have access to the food and facts they need to
eat nutritiously while living balanced lifestyles and succeeding in school and
life. ConAgra Foods Foundation invests in national and local partnerships with
high-impact, not-for-profit organizations, such as Feeding America and Share
Our Strength that take an innovative approach to addressing needs in the core
areas of hunger and nutrition education. For more information, please visit or The ConAgra Foods
Foundation is primarily funded by ConAgra Foods.

About Feeding America
Feeding America provides low-income individuals and families with the fuel to
survive and even thrive. As the nation's leading domestic hunger-relief
charity, our network members supply food to more than37 million Americans
each year, including14 million children and 3 million seniors. Serving the
entire United States, more than 200 member food banks support 61,000 agencies
that address hunger in all of its forms. For more information on how you can
fight hunger in your community and across the country, visit Find us on Facebook at follow our news on Twitter at

About Scooter Braun
Scooter Braun has strategically positioned SB Projects as one of the most
exciting, and fastest-growing, companies in the entertainment industry. With
the unprecedented success of clients such as Justin Bieber, PSY, Carly Rae
Jepsen, The Wanted and Cody Simpson, Scooter is widely considered one of the
music industry's most promising and powerful young executives. If Scooter
Braun's career ended today, he would have earned more accolades and success
than most entrepreneurs twice his age. However, Scooter is just getting
started and always operates with an underdog mentality. Scooter's gifts for
recognizing talent, working tirelessly to help his clients achieve worldwide
success, and brokering extraordinary deals with strategic partners and brands
are quickly becoming the entertainment industry's worst-kept secret. Scooter
is also an active philanthropist who is always searching for deals that
involve charitable, give-back components. He serves on the Advisory Board for
Pencils of Promise, a non-profit organization founded by his brother Adam that
builds schools in the developing world.

About Carly Rae Jepsen
Canadian singer/songwriter and breakout pop sensation Carly Rae Jepsen has
taken America by storm after bursting onto the scene in the U.S. with her hit
single "Call Me Maybe." Unforgettably catchy, the hit song which she co-wrote
quickly rose to the No. 1 spot on the Billboard Hot 100 chart where it
remained for nine consecutive weeks. Certified quintuple-platinum in Jepsen's
native Canada the track is also an international sensation, climbing to No. 1
on the iTunes Singles charts in over 47 countries. The official video is
rapidly approaching 400 million views on YouTube, and the song has sold over
10 million singles worldwide to date. Follow up platinum single "Good Time,"
a duet with Owl City, climbed to No. 3 on the Pop Chart, while the video has
racked up over 77 million YouTube views. Jepsen released her debut album Kiss
on September 18th via 604 Records/Schoolboy Records/Interscope Records along
with her latest single "This Kiss". Billboard recently named Jepsen its
"Rising Star" at the 2012 Billboard Women In Music Awards- and won the 2012
American Music Award for Best New Artist. Carly received two 2012 GRAMMY
nominations for Best Pop Solo Performance and Song of the Year. This month
Jepsen will release the video for her new single "Tonight I'm Getting Over
You" and continue to tour as a special guest on Justin Bieber's headlining
'Believe' tour of North America and Europe.

About Tori Kelly
Tori Kelly is a 20 year-old singer/songwriter from Southern California. She
self-released "Handmade Songs by Tori Kelly" last May, a collection of songs
that perfectly blend the accessibility of the girl next door with the depth
and skill of a world class artist.Tori started singing at age three and then
picked up drums, piano and guitar shortly thereafter. She creditsMichael
Jackson, Jeff Buckley, John Mayer, Jill Scott, and gospel artists such as
Crystal Lewis and J. Moss as her musical influences, which are reflected in
her soulful pop/rock blend.It is her clear and uncompromising vision for her
craft and career that has helped her build a YouTube channel that has garnered
over 30,000,000 views and a following that spans the globe.The new "it girl"
of music, Tori has generated a buzz not seen in years from a female
singer/songwriter. When she stands on stage she gives new meaning to "a girl
and her guitar." In a world where so much music has become overproduced and
complex, Tori is a purist...her unique vocal runs and the purity of her tone
are impossible to ignore.Some compare her to Jewel, some compare her to
Alicia Keys, but she's very much just on her own: Tori Kelly.

About Amber Riley
Amber Riley stars as "Mercedes Jones," New Directions' recently graduated
powerhouse vocalist with a diva attitude on FOX's "Glee," which is currently
in its fourth season. She got her first big break when Ryan Murphy cast her in
the pilot "St. Sass." Although the pilot was not picked up, she was able to
use that experience to land a role on the television series "Cedric the
Entertainer Presents." She has performed in numerous theater productions,
including "Alice in Wonderland," "A Midsummer Night's Dream," "Into The Woods"
and "Mystery on the Docks" with the Los Angeles Opera. In November 2012, Amber
made her New York stage debut to rave reviews in New York City Center's Duke
Ellington's Cotton Club Parade. "(Riley) offered a note-perfect take on
'Stormy Weather'," says Entertainment Weekly.

Amber received her second individual NAACP Image Award nomination for
Outstanding Supporting Actress in a Comedy series for her work on "Glee." In
2011, she was nominated for a second Teen Choice Award for Choice TV: Female
Scene Stealer and in 2010 received the Most Popular Geek Award at AOL's 1st
Annual Geek Awards. She previously served as an Ambassador for VH-1's Save the
Music Foundation and is a member of Seventeen Magazine's Body Peace Council.

About Cody Simpson
Cody Simpson is a 16-year-old worldwide pop sensation hailing from the
GoldCoast of Australia. With over 4M Twitter followers and FB likes, as well
as over 150M views on YouTube, Simpson is a social media juggernaut. A truly
charming and charismatic live performer, Simpsonlaunched his career in the
U.S. with a series of live performancesas well as his debut EP, "4 U" which
rose to #1 on RadioDisney's "Top 30 Countdown." In summer 2011, he made a
stunning chart debutas his "Coast to Coast" EP entered the
SoundScan/Billboard 200 at #12.Cody has toured nearly non-stop, including his
sold out "Welcome to Paradise"headline tour, and co-headline tours with Big
Time Rush and shows alongsideJustin Bieber and Carly Rae Jepsen. Simpson
released his latest album Paradisein September 2012. The delightfully
idiosyncratic album confirms Cody Simpsonas a major recording artist and a
unique new voice in modern pop music.Cody also happens to be an Olympic level
swimmer and avid surfer.

^1USDA Household Food Security in the United States 2011 report

^2Coleman-Jensen, A., Nord, M., Andrews, M., & Carlson, S. (2012). Food
Security in the United States in 2010. USDA ERS.

^3A monetary donation will be made to help provide one meal through Feeding
America's network of food banks, up to a maximum of 3 million meals for codes
entered through 8/31/13. Guaranteed minimum donation: 1 million meals
($125,000). Valid in U.S. only. $1 donated = 8 meals secured by Feeding
America on behalf of local food banks.

SOURCE ConAgra Foods

Contact: Jenna Rice, ConAgra Foods, +1-630-857-1498,; or Serena Thomas, Fleishman-Hillard,
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