TiVo Research and Analytics Unveils Industry's Largest Single-Source Cross Media Measurement Solution

TiVo Research and Analytics Unveils Industry's Largest Single-Source Cross 
Media Measurement Solution 
Provides Integrated Measurement of TV and Digital Ad Campaigns
Matched to Purchasing Data to Create a Single-Source Sample of More
Than 100,000 Households 
Helps Advertisers and Networks Measure Cross-Media Exposure and
Impact of Ad Campaigns by Channel, Enabling the Optimization of Media
and Program Planning to Reduce Wasteful Spending 
SAN JOSE, CA -- (Marketwire) -- 02/26/13 --   TiVo Research and
Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc.
(NASDAQ: TIVO), today announced the launch of TRA Cross Media
Measurement, which enables advertisers, agencies and television
networks to measure household-level exposure across TV and online
advertising campaigns and content for more than 100,000 households --
the industry's largest single-source, naturally occurring data set of
its kind by a significantly wide margin. As part of this, TRA matches
cross-media exposure data with consumer purchase data, helping
advertisers optimize their media mix and measure ROI across TV and
Mark Lieberman, CEO of TRA, said, "We understand the challenge that
advertisers face as they continually scrutinize media plans and
determine how best to allocate ad buys across TV and online.
Ultimately, the success of their approach is contingent on several
factors including access to accurate and actionable data. The ability
to understand whether a household is exposed to an advertiser's
campaigns, both on TV and online, and correlate that exposure to
purchasing behavior, all using very large data sets to ensure better
accuracy, is invaluable to the process of optimizing and allocating
media campaigns. TRA Cross Media Measurement delivers this data at a
size and scale that is not available from anyone else in the industry
and can help our clients obtain unique insights about consumer
decisions to drive improved ROI." 
TRA Cross Media Highlights: 

--  Sample Size: 100,000+ single-source cross media households -- largest
    sample of naturally occurring data for measurement of TV and digital
    correlated to purchasing behavior
--  TV Data: More than 500,000 TiVo households for TV ad exposure
--  Purchase Data: Blind third-party match to Consumer Packa
ged Goods
    purchase to 60 million households across 20 grocery retail chains, 115
    million households automotive purchase records
--  Online Data (display and video): 70 million U.S. households' digital
    ad exposure, blind third-party match of online exposure data at
    household level
--  Privacy: TRA Cross Media Measurement honors industry-standard
    requirements for online privacy. No personally identifiable
    information (including personal online surfing data) is collected.
    Users can opt-out at any time using AdChoices process and tools.
--  Experian Marketing Services, a global provider of integrated consumer
    insight, targeting and interactive marketing, serves as the trusted
    third party that helps TRA match and aggregate anonymous viewers at
    the household level.

TRA Cross Media Measurement is now available to TRA clients as part of
the company's customized analytics services. To learn more about
TRA's capabilities and services please visit www.traglobal.com 
About TiVo Research and Analytics, Inc. (TRA) 
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc.,
is a leading media marketing and analytics software company whose
products help advertisers, agencies and television networks improve
advertising targeting, accountability and return on media investment
within the Automotive, Consumer Packaged Goods, and Pharmaceutical
industries, as well as a growing number of client CRM engagements.
TRA's web-based Media TRAnalytics(R) platform matches the TV
advertising households actually receive with the products the same
households actually buy, enabling TRA clients to find "The Right
Audience(R)" while providing an unmatched level of transparency,
measurement, media planning/selling and improved ROI. TRA clients
include Procter and Gamble, CBS, A&E Television Networks, ION Media,
Oscar Mayer and Starcom MediaVest Group. More information at:
Erik Milster 
For TiVo Inc. 
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