American Wine Drinkers Invest $233,000 in Top Argentine Winemaker to Create
Two New Wines
-- Award-Winning Winemaker Mauricio Lorca Joins Crowdfunded Wine Business --
Crowdfunding Raises $233,000 for Award-Winning Argentine Winemaker
NAPA, Calif., Feb. 26, 2013 (GLOBE NEWSWIRE) -- NakedWines.com, a
customer-funded winery, has united over 150,000 Angels to invest $233,000 to
create two wines with Argentine winemaker, Mauricio Lorca. Mauricio has spent
the last 15 years creating his small winery and vineyard about 60 miles from
Mendoza in the Uco Valley of Argentina. He has been making 90+ point wines on
a small scale but had no capital to make more, until now with the crowdfunded
investment from the NakedWines.com Angels.
Mauricio says, "Working with NakedWines.com is perfect for me because I really
don't care about awards or reviews. I prefer to receive good reviews and
appreciation from the consumers drinking my wine.Now I get to focus only on
the wineand not the business."
Funded by cutting costs you can't taste
Since Mauricio's wines are crowdfunded by his customers, there are no
marketing or sales costs. This allows the NakedWines.com Angels to invest
heavily in grapes and talent, without wasting money on things they can't
In the wine business, the cost of selling is so high that it can often double
or triple the price of a bottle. Mauricio says, "I am so excited about my
Malbec and Torrontes finally making it to America at an everyday price! If I
sold these wines through the traditional way it would cost my customers more
than double so thank you Angels for allowing me to make my wines at good
Crowdfunded wines available now
Mauricio's customer-funded Malbec and Torrontes are available exclusively to
NakedWines.com customers as of February 15, 2013.
Contact Details:firstname.lastname@example.org/ 707-723-4762
NOTES ON NAKED WINES
What we're all about
Naked Wines, was born inDecember 2008when twelve friends quit their jobs in
the middle of the recession to do things a little differently.
Our goal: Find the world's most talented, undiscovered winemakers and set them
up in business.
How we go about it:
*150,000 customers invest over $4 million dollarsa month towards future
orders (we call them 'Angels')
*Which we use to fund independent winemakers
*In return for exclusive wines at wholesale prices
*Which we pass back to our customers
We call it the 'virtuous circle', as everybody gets more for less, without
trampling on anyone along the way.
The hard and fast facts
If you're looking for something a little meatier, this should help:
*We've invested in 105 independent winemakers to date
*We lease the former Blackstone winery in Kenwood to use as a winemaking
studio for all our independent winemakers
*We've seen over 100% growth year-on-year, with sales of$40 millionin
*We've recruited 200k customers, 100k of which invest over $3 million
dollars a month towards future orders
*We were named the UK's most innovative wine company for two years on the
trot, at the IWC
*We were named the UK's Online Business of the Year at the 2011 National
*And we're probably the world's largest group of net wine investors
A truly social business
As well as the model itself, the website delivers a truly social experience.
*Customers can chat directly to one another and to the winemakers.
*Customers can vote with their feet on new initiatives and wines, to decide
what makes the cut.
*And we can suggest to customers what to buy AND what not to buy, based on
The man at the top isRowan Gormley, former Virgin Wines and Virgin Money CEO,
and our non-executive director who keeps us in check isIan West, former BSkyB
MD. The rest of us are an assorted bunch of 30 wine and tech-loving employees
The NakedWines.com, Inc. logo is available at
NakedWines.com, Inc. Logo
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