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Elektrobit and Renesas Electronics Provide Platform for Next Generation High-End Infotainment Systems



  Elektrobit and Renesas Electronics Provide Platform for Next Generation
  High-End Infotainment Systems

    The Cooperation Between Elektrobit and Renesas Electronics Enable Car
           Manufacturers to Create Future HMI Platforms Effectively

Business Wire

SANTA CLARA, Calif. -- February 26, 2013

The runtime solution of Elektrobit (EB)’s development platform for human
machine interfaces (HMIs), EB GUIDE Graphic Target Framework (GTF), has been
ported to the Renesas Electronics Corporation (Renesas) R-Car H1. The
collaboration enables car manufacturers to use the high-end Renesas chip in
combination with the EB GUIDE GTF to utilize the advanced graphical
capabilities of the SoC. The carmakers will benefit by a huge acceleration in
development processes and will also be able to create cost effective
prototypes of future HMI platforms.

Masayasu Yoshida, senior manager of automotive information systems solution
department, Renesas Electronics Corporation said: “This powerful combination
of one of the industry’s most comprehensive solutions for the development of
multimedia infotainment systems and a leading SoC platform that offers one of
the best graphical performances in the embedded market will be a decisive
driver for future development.”

Benefits for carmakers and suppliers

The R-Car H1 SoC by Renesas, the leading supplier of semiconductors in the
automotive sector, is particularly dedicated to high performance multimedia
radio navigation head units. The integrated GPU (Graphic processing unit) is
suitable for demanding 3-D graphics applications; it offers one of the best
graphical performances in the embedded market. Now carmakers are able to use
the high-end Renesas SoC with the EB GUIDE GTF for the early prototyping stage
of instrument clusters, infotainment systems and navigation systems.

Thanks to the cooperation with EB, carmakers can estimate the R-Car H1's
performance in the early development stages. Moreover they can save costs and
time to build a prototyping environment due to the off-the-shelf GTF porting.
This means, they have immediate access to state-of-the-art technology for HMI
development and can try out and evaluate their solutions through the
specification process to the implementation process. Existing and future EB
GUIDE users are free to concentrate entirely on their key area of expertise,
the development of their own HMIs.

Yokoi Hiroki, General Manager of EB’s subsidiary in Japan:
“EB will provide not only the tools but also support and services in order to
contribute to the customers' success collaborating with one of our strongest
partners, Renesas.”

Martin Schleicher, Vice president, Infotainment Products at EB:
“The collaboration with Renesas offers EB customers a ready-to-use solution
for future HMI development through one of the worldwide leading SoC platforms
for next-generation car infotainment systems.”

Elektrobit (EB)

EB develops advanced technology and transforms it into enriching end-user
experiences. EB specializes in demanding embedded software and hardware
solutions for the automotive industry and wireless technologies. The company's
net sale from continuing operations in 2012 was EUR 185.4 million. Elektrobit
Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com

EB's Automotive Software Business

EB's Automotive Software Business has established itself as a big player in
the global automobile industry with its embedded software solutions. This
field specializes in developing forward-thinking products as well as services
and advice for the automobile industry and delivers software solutions ready
for series production based around AUTOSAR and FlexRay, infotainment,
navigation, HMI and driver assistance systems. www.automotive.elektrobit.com

About Renesas Electronics Corporation

Renesas Electronics Corporation (TSE: 6723), the world’s number one supplier
of microcontrollers, is a premier supplier of advanced semiconductor solutions
including microcontrollers, SoC solutions and a broad-range of analog and
power devices. Business operations began as Renesas Electronics in April 2010
through the integration of NEC Electronics Corporation (TSE:6723) and Renesas
Technology Corp., with operations spanning research, development, design and
manufacturing for a wide range of applications. Headquartered in Japan,
Renesas Electronics has subsidiaries in 20 countries worldwide. More
information can be found at www.renesas.com.

(Remarks)
All product names and service names that appear in this press release are all
trademarks or registered trademarks of their respective owners

Contact:

Voce Communications, a Porter Novelli Company
Jessica Kerr, 415-975-2213
jessica.kerr@porternovelli.com
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