Iron Girl Celebrates 10th Anniversary With Exciting Additions To The 2013 Event Series

  Iron Girl Celebrates 10th Anniversary With Exciting Additions To The 2013
                                 Event Series

PR Newswire

TAMPA, Fla., Feb. 26, 2013

TAMPA, Fla., Feb. 26, 2013 /PRNewswire/ --In celebration of its 10th
anniversary, Iron Girl announced today the expansion of the Athleta^® Iron
Girl^® 2013 national event series to 18 events. In addition to the 12
previously announced events, the Athleta Iron Girl national series will now
offer six more events in cooperation with The XXtra Mile to include women's
triathlons in Clermont, Fla.; Austin, Texas; Webster, Mass.; Pleasant Prairie,
Wis.; Sandy Hook, N.J. and Seattle, Wash. Throughout the 2013 season, Iron
Girl will also be rolling out special 10th anniversary amenities to celebrate
the women who have made the brand such a success since its inception in 2004.

"We are thrilled to celebrate our 10th anniversary while offering expanded
opportunities for participation," said Judy Molnar, Vice President of Iron
Girl. "The Iron Girl event experience provides women with the perfect platform
for first timers and experienced athletes to reach their personal bests. This
is an amazing time for Iron Girl and all of its participants. Iron Girl
provides an opportunity for women to be part of something special that
supports their personal pursuits of a healthy, active lifestyle."

Iron Girl empowers women to discover their personal best, embrace strength and
celebrate accomplishment in a supportive community of women that will cheer
them on. The events are about women with all the touches and amenities
developed with women in mind. Whether you're first or 100th, there is a place
for you at Iron Girl.

"Two leading women's event companies coming together will provide an exciting
season ahead as we work with the Iron Girl team to continue to deliver a
first-class race experience for women," said Maggie Sullivan, Partner, The
XXtra Mile.

Amenities at the Athleta Iron Girl events include: a post-race Breakfast Cafe,
shirts sized for women, personalized race bibs with participant names, custom
medals for all finishers, Iron Girl jewelry age-group awards from Milestones
Sports Jewelry, professional timing, free training programs, local pre-race
clinics, event webinars, social media live Q&A sessions with the race team,
post-race giveaways and much more.



2013 Athleta Iron Girl Event Series Schedule
DATE                 LOCATION               EVENT
Sunday, April 14     Clearwater, Fla.       Half Marathon & 5K Run/Walk
Sunday, April 28     Columbia, Md.          Half Marathon
Saturday, May 4      Clermont, Fla.         Triathlon*
Sunday, May 19       Atlanta, Ga.           Triathlon
Sunday, June 2       Austin, Texas          Triathlon*
Sunday, June 16      Lake Zurich, Ill.      Triathlon*
Sunday, July 21      Webster, Mass.         Triathlon*
Sunday, August 4     Syracuse, N.Y.         Triathlon
Sunday, August 11    Pleasant Prairie, Wis. Triathlon*
Sunday, August 18    Seattle, Wash.         Triathlon*
Sunday, August 18    Columbia, Md.          Triathlon
Saturday, August 24  Cherry Creek, Colo.    Triathlon
Sunday, September 8  Sandy Hook, N.J.       Triathlon*
Sunday, September 8  Rocky Gap, Md.         Triathlon
Sunday, September 22 Bloomington, Minn.     Duathlon
Saturday, October 26 Lake Las Vegas, Nev.   Triathlon - Sprint & International
Sunday, December 8   Del Mar, Calif.        10K & 5K Run/Walk
Sunday, December 15  Fountain Hills, Ariz.  10 Mile & 5K Run/Walk
                                            

                                            *New to Iron Girl for 2013

Registration for the new events will open in March. All other events are
either open, sold out or will be opening in the spring.

To register or learn more about the 2013 Athleta Iron Girl Event Series, visit
www.irongirl.com. For questions about the series, contact info@irongirl.com.
For media-related inquiries, contact media@irongirl.com.

About Iron Girl
Launched in 2004 with just two races, the Iron Girl^® Event Series has grown
to include 18 events nationwide, varying in distance and type from 5K to
half-marathon, duathlon and triathlon. With the mission of empowering women
toward a healthy lifestyle, Iron Girl has celebrated finishers ranging in age
from four to 89 years old, with an average age of 38. Visit www.irongirl.com,
a site filled with training tips, guest columnists and nutrition information,
and an online store that offers products and accessories to match the active
lifestyle of women.

About Athleta
Founded in 1998, Athleta is a premium fitness and lifestyle apparel brand for
women, outfitting female athletes in the ultimate performance apparel for
every athletic pursuit, from running to swimming to skiing to biking and
everything in between. Designed by female athletes for female athletes,
Athleta's products blend high performance with feminine style. Athleta sells
its apparel, along with footwear and accessories, through retail locations
across the country, catalogs and its website, www.athleta.com. Headquartered
in Petaluma, CA, Athleta was acquired by Gap Inc. (NYSE: GPS) in September
2008 and is part of the Growth, Innovation & Digital division.

SOURCE Iron Girl

Website: http://www.irongirl.com
Contact: Dan Berglund, +1-813-868-3731, dan.berglund@ironman.com