Fox Broadcasting Selects Watchwith as Sync-to-Broadcast Content Management System Partner

  Fox Broadcasting Selects Watchwith as Sync-to-Broadcast Content Management
  System Partner

   Watchwith Powers Fox Broadcasting Company’s Digital Content Syndication
     Network for Second-Screen and Connected Device Consumer Experiences

Business Wire

SAN FRANCISCO -- February 26, 2013

Watchwith®, the leader in related content syndication, today announced its
partnership with Fox Broadcasting Company (FOX) to power a new,
first-of-its-kind syndication network that will distribute FOX’s custom
sync-to-broadcast experiences – currently available exclusively on its FOX NOW
app -- to other second-screen TV app providers. The new service allows FOX
partners to take advantage of FOX’s high-quality companion content and ensures
that fans can enjoy a premium, cohesive FOX digital content and advertising
experience across multiple TV apps and platforms. Earlier today FOX announced
their new digital content syndication network launch partners, Shazam®,
Viggle℠, ConnecTV and NextGuide, will featureFOX NOW sync-to-broadcast
content within their multi-platform environments.

This partnership heralds the beginning of the next generation of second-screen
TV business and signifies FOX’s industry-leading recognition of the need for
content owners to create, syndicate, and monetize value added
sync-to-broadcast programming for the second-screen and beyond. FOX’s
sync-to-broadcast initiative takes the second-screen experience beyond social
TV, and digital content syndication via Watchwith provides a clear path to
scale on the second-screen for FOX and their partners.

“FOX is opening up new beachfront property on the second-screen for their most
popular shows.” said Zane Vella, Watchwith CEO, “this groundbreaking FOX
agreement, in addition to our long term platform-as-a-service agreements with
NBC, USA Network, Bravo, and Syfy, signals an important step toward an
industry standard solution for both programmers and advertisers.”

“Watchwith provides FOX with exactly what we’re looking for as a leading
content rights holder: a platform for easy syndication of our companion
content that allows us to retain ownership and control of the distribution,”
said Hardie Tankersley, Vice President, Platforms & Innovation, Fox
Broadcasting Company.

“Just like in the broadcast business, where the programmers create the content
and service providers deliver the eyeballs, Watchwith’s role with FOX enables
NextGuide to innovate on the consumer experience and deliver the eyeballs to
FOX.” said Jeremy Toeman, CEO of Dijit Media.

“The success of SocialTV is about making it simple for programmers and brands
to engage their consumers in innovative ways - creating a “gotta have it”
experience for television viewers.” said Stacy Jolna, Co-founder and Chief
Marketing Officer at ConnecTV. “This unique collaboration between ConnecTV,
Fox and Watchwith is a critical beginning as we forge the future of television
together.”

About Watchwith

Watchwith, the leader in related content syndication, unlocks value across the
entertainment industry by transforming how people experience film and
television. Watchwith gives content owners and app developers a way to realize
new value by creating an engaging layer of time- based related content events,
one-click commerce, and contextual advertising around film, television
programming and commercials. Watchwith also provides business rules-based
syndication of the related content experience to smartphones, tablets,
connected TVs, game consoles and OTT set-top boxes. Powered by the Related
Content Database™, Watchwith enables content owners to create new licensable
related content properties that will generate profits across media far into
the future. Watchwith is headquartered in San Francisco, CA. For more
information visit watchwith.com.

About Fox Broadcasting Company

Fox Broadcasting Company is a unit of News Corporation. FOX finished the
2011-2012 season at No. 1 in the key adult demographic for the eighth
consecutive year – a feat that has never been achieved in broadcast history –
while continuing to dominate all network competition in the more targeted
Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming
a week as well as late-night entertainment programming, major sports and
Sunday morning news.

NOTE: Watchwith is a registered trademark of Related Content Database, Inc.
Watchwith Platform and Related Content Database are trademarks of Related
Content Database, Inc. All other trademarks are the property of their
respective owners.

Contact:

Press Inquiries:
For Watchwith
Geoff Katz, 310 770 8312
geoff@watchwith.com
@watchwithgeoff
 
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