InvenSense® and Avnet Memec Ink Pan-European Value-added Distribution Agreement

  InvenSense® and Avnet Memec Ink Pan-European Value-added Distribution

   Partnership poised to broaden reach of MotionTracking™ technology across

Mobile World Congress 2013

Business Wire

SUNNYVALE, Calif. & POING, Germany -- February 26, 2013

InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking^™
devices, and Avnet Memec, an Avnet, Inc. (NYSE: AVT) company and leading
global technology distributor, announced the formation of a pan-European
value-added distribution agreement. With the new partnership, Avnet Memec is
chartered with sales and value-added support for InvenSense’s MotionTracking
devices throughout Europe and Israel.

“Aligning with InvenSense is very exciting as they have industry-leading MEMS
sensors, and their 6- and 9-axis MotionTracking devices are particularly
compelling and innovative,” said Steve Haynes, President of Avnet Memec.
“Also, their proven products meet the expanding demands of consumer
electronics OEMS, as well as industrial and automotive manufacturers. Our
agreement with InvenSense is poised to open new and exciting opportunities for
both organizations throughout Europe.”

“The demand for InvenSense products is growing throughout the pan-European
region,” said Behrooz Abdi, President and CEO of InvenSense. “As Avnet Memec
has a worldclass sales and support infrastructure that is intensely focused on
customer support and demand creation, it is an ideal partner to increase
InvenSense’s footprint in this region.”

About InvenSense MotionTracking devices

MotionTracking devices are widely deployed in many consumer electronic devices
including smartphones, tablets, gaming consoles, and smart TVs as they provide
an intuitive way for consumers to interact with their electronic devices by
tracking motion in free space and delivering these motions as input commands.
Accurately tracking complex user motions requires the use of motion sensors
such as gyroscopes, accelerometers, compasses, and pressure sensors. Fusing
the sensor outputs into a single and accurate data stream for use as input
commands in consumer electronics devices ensures an optimal user experience.

About InvenSense

InvenSense Inc. (NYSE: INVN) is the world’s leading provider
ofMotionTracking^™solutions for consumer electronic devices. The company’s
patentedNF Platform and patent-pending MotionFusion^™ technology address the
emerging needs of many mass-market consumer applications via improved
performance, accuracy, and intuitive motion- and gesture-based interfaces.
InvenSense technology can be found in consumer electronic products including
smartphones, tablets, gaming devices, optical image stabilization, and remote
controls for Smart TVs. The company’s MotionTracking products are also being
integrated into a number of industrial applications. InvenSense is
headquartered in Sunnyvale, California and has offices in China, Taiwan,
Korea, Japan, and Dubai. More information can be found

About Avnet Memec

Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly
specialised semiconductor distributor, operating on a pan-European basis and
employing a significant number of engineers to support customers’ design
efforts. Avnet Memec specialises in highly innovative suppliers and
technologies, which will help a variety of customers to differentiate their
designs. Its area of specialisation extends from Analog and Microcontrollers
to RF, Datacom and Networking. The business unit operates out of 31 offices in
19 European countries and represents major semiconductor franchises on a
pan-European basis.


Avnet Memec
Tom Oelschlaeger, +49 (0) 8121 775 146
Director, Marketing & Communications
InvenSense Inc.
Ali Foughi, 1-408-988-7339
Vice President, Marketing and Business Development
David A. Almoslino, 1-408-988-7339
Director, Marketing Communications
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