Toshiba Launches microSDHC Memory Cards for HD Content Viewing

        Toshiba Launches microSDHC Memory Cards for HD Content Viewing

New Card Based on Next Generation Secure Memory Technology

PR Newswire

TOKYO and IRVINE, Calif., Feb. 25, 2013

TOKYO and IRVINE, Calif., Feb. 25, 2013 /PRNewswire/ -- Toshiba Corporation
and Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader
that collaborates with technology companies to create breakthrough designs,
today announced the launch of new microSDHC Memory Cards based on SeeQVault™
technology. The new cards provide a flexible platform for storing and
distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by Toshiba
Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony
Corporation, that is licensed through NSM Initiatives LLC. The technology
applies bidirectional authentication with a unique identifier and public key
infrastructure to give consumers a secure environment for storing and
distributing high definition content. The technology can be integrated into
flash memory cards and the devices that run them. NSM Initiatives LLC began
licensing it to device manufacturers and content service providers on February

SeeQVault technology gives consumers access to the latest digital content -
and the freedom to enjoy it across platforms. The SeeQVault card can be used
for playback of content from a smart phone, tablet or TV with a high level of

The initial product line-up includes 16-gigabyte (GB) ^ [1], and 32GB
capacities compatible with the Ultra High Speed Bus I and the U1 UHS speed
class. Toshiba will begin sampling in March and will move to
commercialization by the end of 2013.

Product Outline

Capacity Max bus speed     Sample release
         Read     Write
32GB     40MB/sec 20MB/sec End of March, 2013
16GB     40MB/sec 20MB/sec End of March, 2013

Key Features
1. A maximum write speed 20-megabyte (MB)/sec and read speed 40MB/sec.
2. Compliant with SD Memory Card version 3.0 and Ultra High Speed Bus I.
3. Also compatible SDHC devices complaint with SD Memory Card version
4. Supports CPRM technology in standard SD Memory Cards.

SeeQVault is a trademark of NSM Initiatives LLC.

*About Toshiba Corp. and TAEC
Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create market-leading
designs. Toshiba is the heartbeat within product breakthroughs from OEMs,
ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A
committed electronic components leader, Toshiba designs and manufactures
high-quality flash memory-based storage solutions, solid state drives (SSDs),
hard disk drives (HDDs), discrete devices, advanced materials, medical tubes,
custom SoCs/ASICs, imaging products, microcontrollers and wireless components
that make possible today's leading smartphones, tablets, MP3 players, cameras,
medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation,
Japan's largest semiconductor manufacturer and the world's third largest
semiconductor manufacturer (Gartner, 2011 Worldwide Semiconductor Revenue,
March, 2012). Toshiba Corporation was founded in 1875 and today has over 554
subsidiaries and affiliates, with 210,000 employees worldwide. Visit Toshiba's
web site at 

For additional company and product information, please visit

^[1], Product density is identified based on the density of memory chip(s)
within the Product, not the amount of memory capacity available for data
storage by the end user. Consumer-usable capacity will be less due to overhead
data areas, formatting, bad blocks, and other constraints, and may also vary
based on the host device and application. Maximum read and write speed may
vary depending on the host device, read and write conditions, and file size.
For purposes of measuring read and write speed in this context, 1 megabyte or
MB = 1,000,000 bytes.

Information in this press release, including product pricing and
specifications, content of services and contact information, is current and
believed to be accurate on the date of the announcement, but is subject to
change without prior notice. Technical and application information contained
here is subject to the most recent applicable Toshiba product specifications.
In developing designs, please ensure that Toshiba products are used within
specified operating ranges as set forth in the most recent Toshiba product
specifications and the information set forth in Toshiba's "Handling Guide for
Semiconductor Devices," or "Toshiba Semiconductor Reliability Handbook." This
information is available at, or from your TAEC

All trademarks and tradenames held within are the properties of their
respective holders.

Editor's Note: Product photos can be downloaded at


Dena Jacobson

Lages & Associates

Tel.: (949) 453-8080

SOURCE Toshiba America Electronic Components, Inc.

Contact: Company - Rebecca Bueno, Toshiba America Electronic Components, Inc.,
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