Barnes & Noble to Celebrate NEA’s Read Across America with Special NOOK®
Offer, Storytime Events & Activities in Stores Nationwide During March
Get a Free $25 NOOK Gift Card with In-Store Purchase of New, Critically
Acclaimed NOOK^® HD at Any Read Across America Celebration
NEW YORK -- February 26, 2013
Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital
media and educational products, today announced that Barnes & Noble stores
across the country will celebrate the National Education Association’s (NEA)
Read Across America annual reading motivation and awareness program with a
special NOOK offer, Dr. Seuss Storytime events and activities storewide during
the month of March.
The “Hats Off to Reading” celebrations will include a reading of Dr. Seuss’
The Cat in the Hat, fun “cat-tivities” provided by Random House, and treats
from the Barnes & Noble Café. Events will feature demonstrations of The Cat in
the Hat interactive NOOK ^ Book^™ and other Dr. Seuss titles, as well as fun
Dr. Seuss apps available in the NOOK Store^™, a sure-fire way to keep even the
littlest fans enthralled.
Additionally, as a thank-you for supporting literacy and reading, customers
attending any Barnes & Noble Read Across America event will receive a $25 NOOK
gift card with the purchase of NOOK^® HD, perfect for experiencing Dr. Seuss’s
interactive Read to Me™ NOOK Books, apps, and even movie favorites like The
Lorax on NOOK Video in beautiful HD clarity. NOOK HD offers everything
customers want in a tablet, with millions of books, apps, movies, TV shows,
magazines and more on its must-see full HD 7-inch screen. Offered in the
colors “Snow” and “Smoke,” and featuring great battery life and expandable
memory for even more storage, NOOK HD is available for $199 (8GB) and $229
(16GB), and is now an even greater value with a free $25 NOOK Gift Card (limit
5 per customer).
“While most of the NEA’s Read Across America events are traditionally held on
March 2^to honor the birthday of beloved children’s author Dr. Seuss, we gave
our booksellers the option of hosting it anytime in March so they could join
local teachers, librarians, literacy organizations and families at events
being held in their communities,” said Sarah DiFrancesco, Director of Business
Development for Barnes & Noble. “It’s so enjoyable seeing kids’ faces light up
as they experience the world of literature. And there’s no better advocate for
learning and imagination than Dr. Seuss,” she added.
Customers interested in attending this event may contact their local Barnes &
Noble or visit the Barnes & Noble Store Locator
(http://store-locator.barnesandnoble.com) for store locations and details.
Events are free and open to the public. No purchase is required to
NEA's Read Across America also provides NEA members, parents, caregivers and
children the resources and activities they need to keep reading on the
calendar 365 days a year. In cities and towns across the nation, teachers,
teenagers, librarians, politicians, actors, athletes, parents, grandparents
and others participate in NEA's Read Across America activities to bring
reading excitement to children of all ages. Over 45 million people
participated in 2012.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
674 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOK^®, NOOK Store^™, NOOK Video^™, NOOK Video Apps^™ are trademarks of Barnes
& Noble, Inc. Other trademarks referenced in this release are the property of
their respective owners.
Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook
(www.facebook.com/barnesandnoble) and YouTube
About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at
www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at www.nook.com, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom throughwww.nook.co.ukandleading retailers.
For more information on NOOK, follow us on www.twitter.com/nookBN or
www.twitter.com/nook_UK and www.facebook.com/nook.
About Dr. Seuss
Theodor “Seuss” Geisel is quite simply one of the most beloved children’s book
author of all time. Winner of the Pulitzer Prize in 1984, an Academy Award,
three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel
wrote and illustrated 44 books for children. While Theodor Geisel died on
September 24, 1991, Dr. Seuss lives on, inspiring generations of children of
all ages to explore the joys of reading. For more information about Dr. Seuss
and his works, visit www.Seussville.com.
Random House Children’s Books is the world’s largest English-language
children’s trade book publisher. Creating books for toddlers through young
adult readers, in all formats from board books to activity books to picture
books, novels, ebooks, and apps, the imprints of Random House Children’s Books
bring together award-winning authors and illustrators, world-famous franchise
characters, and multimillion-copy series. The company’s website,
RandomHouseKids.com, offers an array of activities, games, and resources for
children, teens, parents, and educators. Random House Children’s Books is a
division of Random House, Inc., whose parent company is Bertelsmann AG, a
leading international media company.
About Dr. Seuss Enterprises L.P.
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the
integrity of the Dr. Seuss books while expanding beyond books into ancillary
areas. This effort is a strategic part of the overall mission to nurture and
safeguard the relationship consumers have with Dr. Seuss characters. Theodor
Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to
anyone who would “round out the edges.” That is one of the guiding
philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr.
Seuss, heads Dr. Seuss Enterprises as CEO.
Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Carolyn J. Brown, 212-633-4062
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