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Dentsu Inc. Subsidiary cyber communications, inc. Joins Lead Investor Samsung Venture Investment Corporation as New Investor in



  Dentsu Inc. Subsidiary cyber communications, inc. Joins Lead Investor
  Samsung Venture Investment Corporation as New Investor in OpenX Series E
  Round

                Total Investment in OpenX Exceeds $75 Million

Business Wire

LOS ANGELES -- February 26, 2013

OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising
revenue products and services, today announced it has closed additional
financing in its Series E round with funding from new investor cyber
communications, inc. (cci), Japan’s leading media representative company and a
wholly owned subsidiary of Dentsu Inc. (TYO: JP: 4324) (Dentsu). The new
investment brings the total investment in OpenX to more than $75 million. The
Series E round was announced in January 2013 and was led by new investor
Samsung Venture Investment Corporation, which manages investment and
investment-related activities for Samsung affiliate companies. Existing
investors Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global
Investment, Inc., and Presidio Ventures, the wholly owned investment vehicle
of Sumitomo Corporation, also participated in the round. OpenX will use the
funds to further accelerate growth, finance additional acquisitions, expand
internationally and broaden adoption of its digital revenue platform.

OpenX’s products enable digital media companies to maximize their ad revenue
on any digitally connected screen. The company has grown rapidly since its May
2011 Series D funding round, achieving greater than 100% year-over-year
revenue growth in both 2011 and 2012. In 2012, OpenX also completed two
acquisitions - LiftDNA and JumpTime - both of which further OpenX’s mission to
maximize ad revenue for digital media companies. To drive this growth, during
2012 OpenX doubled its team to more than 260 employees, expanded to five
datacenters on three continents and opened new offices in New York, London and
Tokyo as well as opening a new 45,000 square foot headquarters in Los Angeles.

A key driver of OpenX’s growth has been the global adoption of its pioneering
Real-Time Bidding (RTB) exchange, OpenX Market (Market). OpenX was one of the
first proponents of RTB and is now one of its leading providers: Market now
processes more than one million bids per second at peak. Now 95% of the
nation’s leading advertisers participate in Market. In 2012, OpenX served
nearly four trillion ad transactions, a 300% increase over 2011.

In partnership with OpenX, cci operates the exchange as OpenX Market Japan,
the first marketplace in the region to offer RTB functionality. cci supplies
both Web-based and mobile inventory, including both smartphone and tablet
inventory, from online and mobile publishers. Advertising agencies and Demand
Side Platforms bid on the inventory in the RTB exchange. OpenX Market Japan
handles many billions of impressions monthly.

“We’re excited to expand our relationship with OpenX and begin our investment
in it,” said Hideyuki Nagasawa, chief executive officer, cyber communications,
inc. “The OpenX Market Japan exchange partnership has grown rapidly and,
through it, OpenX has successfully introduced its Real-Time Bidding technology
platform and innovative marketplace design to Japan. Given the anticipated
growth of RTB in Japan and globally, we believe OpenX is well positioned to
become one of the world’s most significant digital advertising companies.”

“We’re thrilled to welcome cyber communications, inc. as an investor in
OpenX,” said Tim Cadogan, chief executive officer, OpenX. “The scope of our
investors is truly inspiring. cci/Dentsu, Samsung Venture Investment
Corporation, SAP Ventures, Accel Partners and Index Ventures are all leaders
in their respective spaces. The capital, knowledge and relationships these
investors offer all give OpenX a major advantage as we execute on our mission
of providing a transformative revenue management platform to digital media
companies worldwide.”

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s
vision is to unleash the full economic potential of digital media companies.
OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and
JumpTime provide a unique Software-as-a-Service platform by combining ad
serving, an ad exchange, a Supply Side Platform and content valuation.

OpenX is based in Los Angeles and is backed by leading investors including
Accel Partners, Index Ventures, SAP Ventures, Samsung Venture Investment
Corporation, Mitsui & Co. Global Investment, Inc., Presidio Ventures, the
wholly owned investment vehicle of Sumitomo Corporation, and cyber
communications, inc., Japan’s leading media representative company and a
wholly owned subsidiary of Dentsu Inc.

For more information, please visit www.openx.com

OpenX is a trademark of OpenX Limited.

About cyber communications, inc.

cci is a total interactive marketing company having its headquarters in Japan
and now expanding into other Asian markets with a branch in Singapore. We are
committed to helping publishers, advertising agencies, and clients to gain
access to a full range of digital communication, while remaining on the
leading edge of the digital frontier. We serve more than 500 advertising
agencies and more than 500 publishers in Japan.

By planning and marketing advertising products and services for transmission
through cutting-edge media and devices, we have continued to offer “one-stop”
marketing services in the interactive domain, based on our sophisticated
technology, ad network, ad exchange for publishers, and ad platform for
advertising agencies and advertisers.

For more information, please visit: www.cci.co.jp/en/overview/

Contact:

OpenX Media Contact:
Al Duncan
1-626-466-1142
media@openx.com
or
cyber communications inc. press contacts:
Takayuki Otagaki / Fumihiko Yoshida / Yoko Sugisawa
Corporate Planning Division
pr-div@cci.co.jp
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