Men’s Wearhouse Prom Program to Give Back $1M+ Through Cash for Schools
Retailer combines cash donation with new styles and promotions to provide
unique prom experience
FREMONT, Calif. -- February 26, 2013
In support of its yearly prom initiative, Men’s Wearhouse (NYSE: MW) has
announced a donation of at least $1 million to support education through its
Cash for Schools program. The donation will be tied to Men’s Wearhouse tux
rentals and will benefit high schools across the nation.
Schools that participate in Cash for Schools will receive a $5 donation for
each tuxedo rented for their prom from Men’s Wearhouse, with the company
committed to donating $1 million or more to 5,000 schools throughout the
All high schools are eligible to sign up for the Cash for Schools program
online at www.mwpromnation.com/cash4schools.
In addition to the Cash for Schools program, Men’s Wearhouse is strengthening
its commitment to supporting schools and inspiring up-and-coming entrepreneurs
with its Prom Rep program. This is a platform where students can earn a free
tux or suit for their prom as well as cash and prize rewards for getting their
peers to rent prom tuxes at Men’s Wearhouse. This year, the prom rep program
includes new prizes and incentives, including Apple® eGift Cards, $1,000 cash
for prom, and one grand prize of $10,000 to the rep with the most paid-in-full
referrals at the end of the campaign (June 30, 2013). Students can download
the Prom Rep mobile app on iTunes.
“As the largest tuxedo rental service company in North America, we’re uniquely
positioned to give back to the education system and ease the financial burden
teens and parents face each prom season by offering affordable yet stylish tux
options,” said Sam Stogner, Senior Vice President of Store Operations at Men’s
Wearhouse. “This year, we’re expanding our prom offering, adding resources,
contests, and school donations to ensure that prom night is memorable.”
To complement its affordable tuxedos and new line of accessories that allow
teens to dress according to their personal style, Men’s Wearhouse is launching
unique digital tools that help streamline the prom-planning process for teens,
parents, and teachers.
The Parent/Teacher Lounge is a new online guide to help parents and teachers
find additional prom resources, get a $30 discount coupon, and browse
affordable tuxedo rental packages. Men’s Wearhouse also offers parents the
convenience of paying for their sons’ tuxedo rental online.
The My Prom blog is a digital resource for teens to help them create the
ultimate prom experience. The blog is complete with style tips, prom-planning
timelines, and monthly sweepstakes to enter for a chance to win prom prizes.
The blog also offers exclusive deals on prom necessities, including special
pricing and limited time access to FTD’s Keepsake Roses™ corsages and
nosegays, which are made of real flowers that will last for up to three years.
In the days leading up to prom, Men’s Wearhouse will be leveraging social
media channels to support its prom efforts and reward participation:
*Men’s Wearhouse has partnered with Limos.com to offer $500 toward a
limo for prom. For official rules to enter, visit
*Prom Nation Photo Gallery:
*Post prom pictures using Instagram with the hashtag #promnation to
have pictures featured in the official Prom Nation Facebook gallery
*Users create their ultimate Prom board on Pinterest for a chance to
win a $100 iTunes gift card or a free limo service from Limos.com
*Prom Twitter Party:
*Every Tuesday, Men’s Wearhouse experts will be available for advice
on all things prom, users can Tweet with the experts using #promparty
To sign up for the Cash for Schools program and learn more about Men’s
Wearhouse’s Prom Nation, visit www.mwpromnation.com.
About Men’s Wearhouse
Founded in 1973, Men’s Wearhouse is one ofNorth America’s largest specialty
retailers of men's apparel, with 1,144 stores. The Men’s Wearhouse, Moores,
and K&G stores carry a full selection of men's designer, brand name, and
private label suits, sport coats, furnishings, and accessories, and Men’s
Wearhouse and Tux stores carry a limited selection.Most K&G stores carry a
full selection of women’s apparel.Tuxedo rentals are available in the Men's
Wearhouse, Moores, and Men’s Wearhouse and Tux stores. Additionally, Men’s
Wearhouse operates a global corporate apparel and workwear group consisting of
Twin Hill inthe United Statesand Dimensions, Alexandra, and Yaffy in the
United Kingdom.For additional information on Men’s Wearhouse, please visit
the company's websites at www.menswearhouse.com,www.kgstores.com,
www.mooresclothing.com, www.twinhill.com, www.dimensions.co.uk,
Anna Sowa, 336-774-9312
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