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Buffalo Wild Wings Expands College Sports Alliance with NCAA® Sponsorship



  Buffalo Wild Wings Expands College Sports Alliance with NCAA® Sponsorship

Business Wire

MINNEAPOLIS -- February 26, 2013

Buffalo Wild Wings, a brand that has become synonymous with sports, announced
today that it has entered into a partnership with the NCAA. The agreement
designates Buffalo Wild Wings as the “Official Hangout of March Madness” and
includes marketing, media and activation rights related to all 89 NCAA
championships through 2016.

The announcement comes on the heels of the Buffalo Wild Wings Bowl, the
company’s first major sports sponsorship, which was held Dec. 29 in Tempe,
Ariz. The NCAA relationship is another key affiliation for Buffalo Wild Wings
as it continues to integrate with sports that are popular with its core
customer base.

“Sports are part of Buffalo Wild Wings’ DNA,” said Kathy Benning, Buffalo Wild
Wings executive vice president of global brand and business development. “As
we continually strive to enhance the game-day experience for sports fans in
our restaurants, we are looking for ways to align with top sports properties
and deepen our engagement with our Guests. Buffalo Wild Wings and the NCAA
share a deep heritage in college athletics, and this is an authentic way for
us to connect with college sports fans in markets across the country.”

“Buffalo Wild Wings is a prominent national brand with mass appeal that
resonates with our NCAA fan base,” said Mark Lewis, NCAA executive vice
president for championships and alliances. “We are eager to welcome them to
the NCAA family so they can activate around the NCAA championship. When you
visit a Buffalo Wild Wings, you can’t help but feel the positive energy in the
restaurants, especially when college sports fans are viewing the many NCAA
sporting events there. We look forward to that same energy and enthusiasm to
continue to support NCAA student-athletes and their accomplishments.”

The sponsorship, sold through CBS Sports and Turner Sports, includes media
rights that will increase Buffalo Wild Wings game-day broadcast presence over
the next four years. The marketing rights provide opportunities to create
consumer promotions and interact with fans at key NCAA events such as NCAA
March Madness®, including the NCAA Men’s Final Four® and National
Championship, historically top drivers to Buffalo Wild Wings restaurants.
Specific program details will be announced as they roll out to Buffalo Wild
Wings Guests.

“College sports fans are some of the most passionate fans out there,” Benning
said. “The NCAA partnership will open new doors for us to fuel that passion
and introduce new fans to the Buffalo Wild Wings experience.”

“As a brand devoted to connecting with customers through sports affinity,
Buffalo Wild Wings is a natural addition to the portfolio of NCAA Corporate
Partners,” said Will Funk, senior vice president of NCAA Partnerships and
Branded Programming within Turner Sports. “We look forward to building on
their commitment to sports marketing and the opportunity to develop
NCAA-themed creative and marketing activations across all 89 NCAA
Championships to drive increased restaurant traffic and sales.”

“Buffalo Wild Wings is one of the largest and most popular casual dining
restaurant and sports viewing destinations in the country,” said Chris Simko,
senior vice president, CBS Sports Sales and Marketing. “They promote an
atmosphere of fun and fellowship for college sports fans in communities in
virtually all 50 states, uniquely qualifying their restaurants to serve as the
‘Official Hangout of March Madness’.”

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities for
more than 400,000 student-athletes at more than 1,000 member colleges and
universities. Each year, more than 54,000 student-athletes compete in NCAA
championships in Divisions I, II and III sports. Visit www.ncaa.org and
www.ncaa.com for more details about the Association, its goals and members and
corporate partnerships that help support programs for student-athletes. The
NCAA is proud to have the following elite companies as official Corporate
Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as
official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Enterprise,
Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s),
Unilever and UPS.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is
a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly flavored, made-to-order menu items including its
namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 20 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming
neighborhood atmosphere that includes an extensive multi-media system for
watching their favorite sporting events. Buffalo Wild Wings is the recipient
of hundreds of "Best Wings" and "Best Sports Bar" awards from across the
country. There are currently nearly 900 Buffalo Wild Wings locations across 49
states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and
wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter
and visit www.BuffaloWildWings.com.

NCAA, Final Four and March Madness are trademarks of the National Collegiate
Athletic Association.

Contact:

Buffalo Wild Wings:
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com
or
Turner Broadcasting:
Jenn Toner, 212-275-6642
Jenn.toner@turner.com
or
NCAA:
Gail Dent, 317-917-6117
gdent@ncaa.org
or
CBS Sports:
Jen Sabatelle, 212-975-4120
Jsabatelle@cbssports.com
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