TORONTO, Feb. 26, 2013 /CNW/ - On Feb. 23, 2013, 420 walkers helped The Yonge
Street Mission raise over $110,000 during the third annual Coldest Night of
the Year (CNOY) walkathon. The weather was a chilly -1°C as waves of bright
yellow CNOY toques, mittens, and scarves filled the streets of downtown
Toronto. Walkers were in high-spirits while they froze their butts off for a
good cause - raising awareness and funds to support Toronto's homeless
population. Spreading the word throughout Toronto on the plight of homeless
leading up to CNOY were City, Classical 96.3FM and The New AM740.
The cold weather humbled walkers of all ages as they felt what it was like to
be cold for an extended period of time. One supporter, Phil Manzano, stated
that "The Walk does more than raise awareness. It puts you in the shoes of
people who are less fortunate and gives you an experience to reflect on.
The event ended with warm chili and hot drinks from sponsors Daniel et Daniel
and Starbucks. It was great to see how the community, step by step, challenged
poverty head-on. Leading fundraiser, Steven Moore an employee of title sponsor
Manulife Financial, raised over $8,000 and humbly admitted that, "I couldn't
imagine being on the streets in this cold" when asked what motivated him.
Thank you to all the walkers, sponsors, captains, volunteers, and donors! You
have made a huge difference in the lives of Toronto's homeless and we can't
wait to walk with you in 2014!
For more information on Coldest Night of the Year and The Yonge Street
Mission contact Jon Brandt, Mission Development Officer at 416-929-9614 ext.
4281 firstname.lastname@example.org. www.ysm.ca
Image with caption: "Coldest Night of the Year walkers ready to go! (CNW
Group/Yonge Street Mission)". Image available at:
SOURCE: Yonge Street Mission
To view this news release in HTML formatting, please use the following URL:
CO: Yonge Street Mission
-0- Feb/26/2013 16:39 GMT
Press spacebar to pause and continue. Press esc to stop.