The Yonge Street Mission Braved the Coldest Night of the Year

TORONTO, Feb. 26, 2013 /CNW/ - On Feb. 23, 2013, 420 walkers helped The Yonge 
Street Mission raise over $110,000 during the third annual Coldest Night of 
the Year (CNOY) walkathon. The weather was a chilly -1°C as waves of bright 
yellow CNOY toques, mittens, and scarves filled the streets of downtown 
Toronto. Walkers were in high-spirits while they froze their butts off for a 
good cause - raising awareness and funds to support Toronto's homeless 
population. Spreading the word throughout Toronto on the plight of homeless 
leading up to CNOY were City, Classical 96.3FM and The New AM740. 
The cold weather humbled walkers of all ages as they felt what it was like to 
be cold for an extended period of time. One supporter, Phil Manzano, stated 
that "The Walk does more than raise awareness. It puts you in the shoes of 
people who are less fortunate and gives you an experience to reflect on. 
That's impact." 
The event ended with warm chili and hot drinks from sponsors Daniel et Daniel 
and Starbucks. It was great to see how the community, step by step, challenged 
poverty head-on. Leading fundraiser, Steven Moore an employee of title sponsor 
Manulife Financial, raised over $8,000 and humbly admitted that, "I couldn't 
imagine being on the streets in this cold" when asked what motivated him. 
Thank you to all the walkers, sponsors, captains, volunteers, and donors! You 
have made a huge difference in the lives of Toronto's homeless and we can't 
wait to walk with you in 2014! 
For more information on Coldest Night of the Year and The Yonge Street  
Mission contact Jon Brandt, Mission Development Officer at 416-929-9614  ext. 
4281 orjbrandt@ysm.ca. www.ysm.ca 
Image with caption: "Coldest Night of the Year walkers ready to go! (CNW 
Group/Yonge Street Mission)". Image available at:  
http://photos.newswire.ca/images/download/20130226_C8527_PHOTO_EN_24072.jpg 
SOURCE: Yonge Street Mission 
To view this news release in HTML formatting, please use the following URL: 
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CO: Yonge Street Mission
ST: Ontario
NI: CHARITY  
-0- Feb/26/2013 16:39 GMT
 
 
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