Express Joins NBC's Search For The Next "Fashion Star"
Fans Have a Chance to Immediately Purchase Winning Designs Online
"Fashion Star" Returns to NBC Friday, March 8 (8 p.m. ET)
NEW YORK, Feb. 26, 2013
NEW YORK, Feb.26, 2013 /PRNewswire/ --Express, Inc. (NYSE: EXPR), the
specialty retail apparel chain, has joined NBC's ground-breaking fashion
reality competition "Fashion Star" as a buyer for the program's second season.
Hosted by international fashion icon Louise Roe, "Fashion Star" premieres on
Friday, March 8, 2013, at 8PM ET featuring celebrity mentors Jessica Simpson,
Nicole Richie and John Varvatos.
The program aims to discover the next big name in fashion with contestants
competing in a weekly challenge designed to further develop and expand their
brands. Express joins the series as a buyer with fellow retailers Macy's and
Saks Fifth Avenue continuing from the first season.
Buying for Express is Erika De Salvatore, Director of Visual Merchandising for
the dual-gender brand. Known for her critical eye and passion for
understanding the importance of customer experience, she ensures consistent
execution of visual presentation and merchandising.
"We came to Fashion Star with a different lens than the other brands," said De
Salvatore. "As a retailer with a singular edit point rather than a department
store serving a more varied customer base, we had to be extremely targeted in
what we decided to purchase in order to meet the specific needs of the Express
During each episode, product selected by De Salvatore can be purchased
immediately at express.com/fs, giving fans of the brand immediate access to
the exclusive collection. Following the season finale on Friday, May 10, a
select number of stores will carry the line bought by Express, licensed
through NBCUniversal Television Consumer Products.
Stores carrying the line after May 11, 2013, are:
Beverly Center, Los Angeles, CA Michigan Ave, Chicago, IL
Easton Town Center, Columbus, OH North Park Center, Dallas, TX
Fashion Valley, San Diego, CA Roosevelt Field, Garden City, New
The Forum Shops at Caesars Palace, Las
Vegas, NV San Francisco Center, San
Garden State, Paramus, NJ
South Coast Plaza, Costa Mesa, CA
Houston Galleria, Houston, TX
West 34th Street, New York, NY
King of Prussia, King of Prussia, PA
Woodfield, Schaumburg, IL
Miami International, Miami, FL
"Everyone who came into the competition was a legitimate designer; no one was
thrown in for ratings or TV drama," said De Salvatore. "This was a real design
competition and I can't wait for our customers to see what we bought for
About Express, Inc.
Express is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the 20 to 30 year old customer. The Company has over 30
years of experience offering a distinct combination of fashion and quality for
multiple lifestyle occasions at an attractive value addressing fashion needs
across work, casual, jeanswear, and going-out occasions. The Company currently
operates over 600 retail stores, located primarily in high-traffic shopping
malls, lifestyle centers, and street locations across the United States, in
Canada and in Puerto Rico. Express merchandise is also available at franchise
stores in the Middle East and Latin America. The Company also markets and
sells its products through the Company's e-commerce website, www.express.com.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the
domestic and international marketplaces. NBCUniversal Television Consumer
Products Group manages all global ancillary television business endeavors for
the NBCUniversal Television Group, including third-party home entertainment
distribution, consumer products, musical soundtracks, special markets projects
and the NBCUniversal Online Store. For the latest product updates and an
overview of the properties managed by the group, visit the NBCUniversal
Television Consumer Products portal at http://nbcuconsumerproducts.com.
SOURCE Express, Inc.
Contact: Jennifer Bayley, +1-646-502-4857, email@example.com
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