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The Cheesecake Factory® Tackles Big Data with IBM Analytics for an Exceptional Brand Experience



The Cheesecake Factory® Tackles Big Data with IBM Analytics for an Exceptional
                               Brand Experience

Advances Food Safety Efforts while Bringing Greater Operational Efficiencies
with IBM and N2N Global

PR Newswire

ARMONK, N.Y., Feb. 26, 2013

ARMONK, N.Y., Feb. 26, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced
that The Cheesecake Factory Incorporated, with more than 175 restaurant
locations across the United States and three licensed locations in the Middle
East, is using IBM Big Data analytics to help deliver the highest quality
experience to its guests.

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Serving more than 80 million guests each year, with 200 menu items made fresh
from scratch in each of its restaurant locations worldwide, The Cheesecake
Factory deals with large volumes and variety of data on a daily basis
generated by its complex, global food supply chain. This includes information
ranging from transportation of food at the right temperature to ensuring a
fresh food supply to information on product withdrawals and shelf life of food
items. One of the key challenges for The Cheesecake Factory is to be able to
glean instant insight from this massive amount and variety of information,
also known as big data, to better serve its guests and to deliver an
exceptional dining experience.

Using IBM Big Data analytics built on IBM Power Systems and IBM Business
Partner, N2N Global's solution, The Cheesecake Factory has the ability to
quickly alert restaurant locations to remove any ingredient that does not meet
its high standards for quality and consistency, or in the event of a product
withdrawal.  With this technology, The Cheesecake Factory can further ensure
the highest level of quality and food safety for its guests.

In the event that an ingredient does not meet The Cheesecake Factory's
specifications such as taste, color or consistency, the company is able to
communicate critical supply chain data instantly with a single point of view
alleviating the cumbersome tasks of manually inputting or accessing this
information. This also brings new efficiencies to The Cheesecake Factory's
operations as managers are able to focus more time on quality of operations
versus spending time on data entry.

According to the National Restaurant Association, restaurant sales top $660
billion and have a global impact of over $1.8 trillion annually. With almost
one million restaurant locations in the United States alone, food service
operators face a daunting challenge tackling big data while delivering an
unmatched brand experience for its guests.

"As a global brand in the restaurant industry, our number one priority is
absolute guest satisfaction," said Donald Moore, Chief Culinary Officer for
The Cheesecake Factory Incorporated. "It is our ultimate goal to deliver the
best dining experience to our guests. With 180 restaurants globally and
expanding, it is critical that we have the tools to ensure a fantastic dining
experience for our guests in every restaurant from Beverly Hills to Kuwait
City."

"Advanced analytics technology helps us better leverage Big Data to ensure
freshness and quality for our guests," shared Dr. Ata (Al) Baroudi, Vice
President of Quality Assurance & Food Safety for The Cheesecake Factory
Incorporated. "We collect and maintain large amounts of data. N2N Global and
IBM are assisting us with utilizing this data to better maintain the highest
standard of quality."

Read the Smarter Planet Blog Post. "Serving Up A Unique Dining Experience with
Big Data" by Angela Nardone, N2N Global's Chairman and Chief Innovation
Officer.

Watch how The Cheesecake Factory is using Big Data analytics
http://bit.ly/11WgYTz.

For more information on The Cheesecake Factory:
http://www.thecheesecakefactory/ 
For more information on N2N Global: http://www.n2nglobal.com/ 
For more information on IBM's Smarter Food initiative:
http://www.ibm.com/smarterplanet/us/en/food_technology/ideas/

CONTACT:

Kaveri Camire
IBM External Relations
1-914-625-6395

Lizette Kodama
IBM External Relations
1-646-675-0750

SOURCE IBM

Website: http://ibm.com
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