Reed's Inc. Announces Record Revenues of $30 Million for 2012

Reed's Inc. Announces Record Revenues of $30 Million for 2012 
LOS ANGELES, CA -- (Marketwire) -- 02/26/13 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that annual revenues for 2012 increased
20% to more than $30 million. 
Chris Reed, Founder, Chairman and CEO of Reed's Inc., stated, "Our
Kombucha launch in 2012 continues to dominate our marketing efforts.
It is not unusual for individual store sales of our Kombucha to
exceed the sales of all our other products combined. We're working
hard to expand these early successes to our full account base.
Branded products continue fueling our expansion, growing at 20% for
the fourth quarter and the early part of 2013. We expect full year
2013 to be just as strong, if not stronger for our core brands of
Reed's Ginger Brews and Virgil's premium sodas.  
Our private label business grew 23% for the year 2012. We have
recently secured new private label contracts that will continue to
fuel growth and drive incremental revenue for 2013. With the launch
of new Reed's Culture Club Kombucha we have now diversified our
business into three large revenue growth streams; Reed's Culture Club
Kombucha, Reed's and Virgil's premium soda and private label. We are
confident th
at our directional strategy will ensure that 2013 growth
will outpace our performance in 2012."  
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains.  
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS. 
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 Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the statement
will include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that
describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which
could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as a
representation by Reed's that they will achieve such forward-looking
statements. For further details and a discussion of these and other
risks and uncertainties, please see our most recent reports on Form
10-K and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
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