Atmel Expands Third-Party Ecosystem of Tools and Software Partners for Recently Launched ARM Cortex-A5 Processor-based Family

    Atmel Expands Third-Party Ecosystem of Tools and Software Partners for
            Recently Launched ARM Cortex-A5 Processor-based Family

Designers Gain Quick Access to a Variety of Easy-to-Use Tools Utilizing
Android, Embedded Linux or Real-Time Operating Systems for Faster Time to
Market

PR Newswire

NUREMBERG, Germany, Feb. 26, 2013

NUREMBERG, Germany, Feb. 26, 2013 /PRNewswire/ --Embedded World 2013, Atmel^®
Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch
technology solutions, today announced the company has expanded its third-party
ecosystem of tools and software partners for its recently launched ARM^®
Cortex^®-A5 processor-based family of products. Partner companies include ARM,
Timesys, Express Logic and IAR.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

According to the 2012 Embedded Study conducted by UBM, 61 percent of its
respondents said the microprocessor's (MPUs) ecosystem (software, tools
support, etc.) is one of the most critical aspects for their MPU designs. In
this same study, respondents indicated that Embedded Linux and Android are two
operating systems they had planned to use in the next 12 months for their
embedded designs.

The expanded list of tools and software partners enable embedded design
engineers using the Atmel SAMA5D3 series of ARM Cortex-A5 processor-based MPUs
the ability to design on a variety of systems including embedded Linux,
Android and other real-time operating systems.

Each partner company offers a tool enabling embedded designers the ability to
get to market faster.

  oQt, the leading solution in the embedded market for user interface
    implementation by Timesys, provides the perfect tools for engineers to
    design a rich set of widgets and reference designs for devices powered by
    embedded Linux.
  oThe ARM DS-5™ toolchain offers a complete development studio for Linux
    developers that need to optimize their code for performance and power
    management, or for designers that want to debug firmware.
  oPartnering companies IAR and Express Logic offer tightly integrated
    solutions that assist designers in developing applications that deliver
    TCP/IP, USB, and OS functionality, along with real-time performance to
    meet today's most demanding software requirements.

"The recently launched SAMA5D3 ARM Cortex-A5 series is our highest performing
processor series in our comprehensive portfolio of microcontrollers," said
Jacko Wilbrink, Sr. Director of ARM-based MPUs, Atmel. "We are excited to team
with a number of innovative companies to allow our embedded developers the
ability to select their preferred integrated development environment,
compiler, RTOS, stack and GUI. Each partner has worked closely with Atmel to
ensure a designer will have a seamless experience when working with our
partner companies."

Partner Quotes

ARM Quote

  o"With over 1.3 million activations per day Android is an extremely popular
    software platform, and it has become an OS of choice for Cortex-A5
    processor based products. ARM has put a strong Android software and tools
    ecosystem in place to support embedded designers using our ARMv7
    architecture," said Javier Orensanz, Director of Product Management,
    System Design Division, ARM. "In addition to our broader system wide
    support the powerful ARM Development Studio 5 (DS-5) toolchain enables
    developers to make the most out of Atmel SAMA5D3 series devices, creating
    robust and highly optimized RTOS, Linux and Android-based applications."

Timesys

  o"We've developed an exhaustive Qt package for the new Atmel SAMA5D3
    Cortex-A5 processor-based series evaluation kit that includes a rich GUI,
    comprehensive application examples, extensive documentation and training,
    and full customer support," said Brian Gildon, Vice President of Business
    Development, Timesys. "As the leading user interface software for the
    Embedded Linux community, Qt is an alternative to Android that is
    easy-to-use with a strong and intuitive GUI. We are excited to partner
    with Atmel on their recently launched products and look forward to
    enabling more embedded MCUs designs to come to market."

Express Logic

  o"Express Logic's ThreadX^® real-time operating system (RTOS) and
    middleware enable designers using Atmel SAMA5 processor-based devices to
    bring their projects to market faster," said John Carbone, Vice President
    of Marketing, Express Logic. "ThreadX fully supports all Atmel ARM
    processor-based devices, including the new SAMA5D3 family, and is
    compatible with Atmel Studio 6 and IAR Embedded Workbench IDEs. This
    solution offers an easy-to-use, intuitive API, full-source code,
    royalty-free licensing, and excellent documentation and support for a
    trouble-free design experience and the ability to bring a prototype to
    market faster."

IAR

"IAR Systems offers a complete, powerful development environment for the
SAMA5D3 series," said Mats Ullström, Director of Products and Services, IAR
Systems. "Our high-performance tool suite IAR Embedded Workbench delivers
compact, fast performing code; advanced power debugging technology enables
developers to test and tune their application for power optimization. We
provide complete support for Atmel's ARM and non-ARM based processors, which
greatly simplifies migration for customers moving between different processors
for different development projects."

More details on all our third-party partners and vendors are available here:
www.atmel.com/thirdpartysupport.

More Information
Atmel Cortex-A5 Processor-based Family:
http://www.atmel.com/products/microcontrollers/arm/default.aspx
Atmel Blog: http://atmelcorporation.wordpress.com
Atmel YouTube Channel: www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and
combinations thereof, and others are registered trademarks or trademarks of
Atmel Corporation or its subsidiaries. ARM^® and Cortex ^ TM are registered
trademarks or trademarks of ARM Ltd. Other terms and product names may be
trademarks of others.

Press Contact:

Agnes Toan, PR Manager

Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com

SOURCE Atmel Corporation

Website: http://www.atmel.com