Ortsbo Powers Global Communications for Lab Series Skincare for Men
BeautyBank Inc. Uses Innovative Ortsbo Solution for Multi-Lingual
TORONTO, CANADA -- (Marketwire) -- 02/26/13 -- Ortsbo, Inc. (a
subsidiary of Intertainment Media Inc.) (TSX
VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T), the innovator in real-time,
cross-language communication experiences, enabled real-time global
product launch of Lab Series Skincare for Men's new PRO LS All-in-One
Face Treatment with Ortsbo Commercial for Global Communication.
"We were pleased to work with Ortsbo on the launch of Lab Series PRO
LS All-in-One Face Treatment," said Andra Mielnicki, Executive
Director, Global Communications of BeautyBank Inc. "The events we
have transformed with Ortsbo have been successful for us in terms of
our ability to garner simultaneous multi-lingual publicity across
In this case, Ortsbo enabled a real-time communication experience of
a live English-delivered launch event into Cantonese, Mandarin,
Korean and Thai.
"We are seeing a groundswell of demand for real-time multi-lingual
communication," says Ortsbo CEO, Patrick Bultema. "Our innovative
approach to real-time, cross-language communication transformation
delivers the highest fidelity in what is becoming a routine way of
communicating for leading global marketing companies. We are pleased
to have a productive relationship with a leading global brand like
About Lab Series Skincare for Men
Lab Series High-Tech, High-Performance, Skincare for Men, was first
introduced by The Estee Lauder Companies Inc. in 1987. For over 25
years, the brand's elite team of scientists, researchers and skincare
specialists use modern technology, advanced ingredients and the
latest research on men's physiological and lifestyle needs to develop
products with proven results specifically targeting men's skincare
concerns. Lab Series Skincare for Men is available in 30 countries
and sold in department and specialty stores worldwide.
Ortsbo (www.ortsbo.com) enables real-time, cross-language
communication experiences. Delivered as a Cloud computing service,
Ortsbo can be embedded into high value communication processes and
internet endpoints to create dramatic value across more than 65
languages. Based on invention and proprietary technology, Ortsbo
creates unparalleled, high-fidelity experiences. With offices in
Colorado, Austin, Los Angeles and New York, Ortsbo is a portfolio
company subsidiary of Intertainment Media
About Intertainment Media Inc.
Intertainment is one of Canada's leading technology incubators and is
focused on developing, nurturing and investing in both North American
and global technologies and companies that provide technology
solutions for brands and consumers alike. Intertainment also owns and
operates a number of key properties including Ad Taffy, itiBiti,
Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in
leading edge technologies and social media platforms including
theaudience.com. For more information on Intertainment and its
properties, please visit www.intertainmentmedia.com.
Intertainment is headquartered in the Toronto, Canada region, with
offices in New York, Los Angeles and San Mateo, CA and is listed on
the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and
in the US on the OTCQX Market under the symbol "ITMTF". Intertainment
is also traded in Europe on the Open Market (Regulated Unofficial
Market) of the Frankfurt Exchange through the XETRA trading platform
under the symbol "I4T".
This news release may contain certain forward-looking information.
All statements included herein, other than statements of historical
fact, is forward-looking information and such information involves
various risks and uncertainties. There can be no assurance that such
information will prove to be accurate, and actual results and future
events could differ materially from those anticipated in such
information. A description of assumptions used to develop such
forward looking information and a description of risk factors that
may cause actual results to differ materially from forward-looking
information can be found in the company's disclosure documents on the
SEDAR website at www.sedar.com. The company does not undertake to
update any forward-looking information except in accordance with
applicable securities laws.
This release may contain forward looking statements within the
meaning of the "safe harbor" provisions of US laws. These statements
are based on management's current expectations and beliefs and are
subject to a number of risks and uncertainties that could cause
actual results to differ materially from those described in the
forward looking statements. Intertainment Media Inc. does not assume
any obligation to update any forward looking information contained in
this news release.
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(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
President and CEO
INTERTAINMENT MEDIA CORPORATE CONTACTS:
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