Target to Sell EcoScraps’ Organic Potting Soil Nationally

  Target to Sell EcoScraps’ Organic Potting Soil Nationally

  *Target Is First Retail Outlet to Carry EcoScraps Brand at Locations
  *EcoScraps’ Manure- and Chemical-Free Potting Soil Is Held to the Highest
    Eco-Friendly Standards

Business Wire

PROVO, Utah -- February 26, 2013

EcoScraps, a provider of organic, chemical- and manure-free lawn and garden
products, today announced that its sustainable, 100 percent organic, potting
soil is now available at more than 1,700 Target stores nationwide. This marks
the first time that EcoScraps will appear on the shelves of a major retailer
at the national level.

The move is a historic expansion for EcoScraps, as it enters just its third
year of operations. The company’s process is unique because it enables
retailers to recycle produce waste from their grocery department and then
resell it as an organic lawn and garden alternative across the store. Stocking
its shelves with EcoScraps’ potting soil is in alignment with Target’s mission
of integrating environmental sustainability into every facet of its business,
and its commitment to expanding its selection of sustainable product choices
that effectively balance price, performance and convenience.

“There is no national brand that is bringing organic, sustainable lawn and
garden products to consumers like EcoScraps is,” said Nancy Pfund, managing
partner at DBL Investors. “The growth that this company has seen in just a few
short years validates that EcoScraps answers a large consumer need that has
not been met until now. As awareness about EcoScraps’ products continues to
grow, I anticipate that other major retailers will follow Target’s lead.”

EcoScraps is dedicated to doing all that it can to help better the planet and
conserve its resources. Target shoppers will find EcoScraps’ products are held
to the highest eco-friendly standards while maintaining the industry’s highest
levels of lawn and garden performance.Safe for children, pets and the planet,
EcoScraps recycles produce waste that would otherwise be hauled into the
nation's landfills to create methane – a greenhouse gas emission more harmful
than CO2.

“There is no way to overstate what a big milestone this is for us,” said
EcoScraps CEO and co-founder Dan Blake. “This partnership with Target
underscores the drive for consumers to find simple, easy ways to use
sustainable, high-quality products, and we are excited to be a part of that.”

For more information about EcoScraps, see the following:

  *Visit the EcoScraps
  *To purchase EcoScraps’ products
  *For more information about EcoScraps’
  *Learn about EcoScraps’

About EcoScraps

EcoScraps is an organic lawn and garden products manufacturer that was
established in 2010. Its process recycles food waste into nutrient-rich
products that help plants grow healthier in the most environmentally friendly
way possible. EcoScraps has received several awards in its short history,
including the2010 Sparkseed Innovatorhonor,2010 SOCAP Scholar, Utah
Business’ 2012 Sustainable Business Awardand was named as one of theTop 25
Most Promising Social Ventures in AmericabyBusinessweek. To learn more about
EcoScraps and its products,


EcoScraps PR
Katy Laine Kenealy, 801-828-6056
Brian Spittler, 801-461-9780
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