Red Robin Offers Scorching Deal Now that Hell Has Frozen Over

        Red Robin Offers Scorching Deal Now that Hell Has Frozen Over

America's Gourmet Burger Expert Will Offer Free Cups of Chili Nationwide

PR Newswire

GREENWOOD VILLAGE, Colo., Feb. 26, 2012

GREENWOOD VILLAGE, Colo., Feb. 26, 2012 /PRNewswire/ -- Hell has officially
frozen over — Hell, Michigan that is! Today, the gourmet burger expert will
celebrate by warming up guests with a free cup of Red's Chili Chili™. For the
first 100 guests who visit participating restaurants nationwide, it may be a
cold day in Hell, but a fiery-fun-time at Red Robin!*

(Logo: )

Red's Chili Chili™ is a savory meal-starter made with a meaty blend of beans,
spices, hearty peppers, and topped with cheddar, onions and tortilla strips.
No matter how low the mercury drops outside, Red's Chili Chili™ will light a
fire in the belly of any guest!

"Last week, temperatures in Hell failed to rise above 32 degrees, so Hell has
officially frozen over!" said Denny Marie Post, Red Robin's senior vice
president and chief menu and marketing officer. "We're giving everyone in
America an opportunity to try our delicious, freshly prepared chili. On its
own or with one of our craveable burgers, Red's Chili Chili™ will warm up even
the chilliest guest."

John Colone, mayor and owner of Hell, Mich., monitored temperatures and served
as Red Robin's local weather expert.

"With Hell freezing over, we've given Red Robin fans a real snowball's chance
in hell to try Red's Chili Chili," said John Colone. "Coming from someone who
reigns over Hell, this is a helluvah great offer. On behalf of the citizens
of Hell, you're welcome America!"

For more information on this limited-time-offer or to find a restaurant
location near you, visit

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (, a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., is the gourmet burger expert, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless Steak
Fries^® in a fun environment welcoming to guests of all ages. In addition to
its many burger offerings, Red Robin serves a wide variety of salads, soups,
appetizers, entrees, desserts and signature Mad Mixology^® Beverages.There
currently are 473 Red Robin locations across the United States and Canada,
including 335 company-owned Red Robin^® restaurants and five Red Robin's
Burger Works^® locations, and 133 Red Robin^® restaurantsoperating under
franchise agreements. Red Robin… YUMMM^®! Connect with Red Robin on Facebook
and Twitter.

* Dine-in only

SOURCE Red Robin International, Inc.

Contact: Jamie Winter, Red Robin International, Inc., +1-303-846-6108, or Katelyn Kwiatkowski, Coyne PR, +1-973-588-2182,
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