Pilot Pen Granted The Good Housekeeping Seal For All Major Product Lines

   Pilot Pen Granted The Good Housekeeping Seal For All Major Product Lines

Pilot® Products Join The Exclusive List Of Seal-holders Nationwide

PR Newswire

JACKSONVILLE, Fla., Feb. 26, 2013

JACKSONVILLE, Fla., Feb. 26, 2013 /PRNewswire/ --Pilot Corporation of America
is proud to announce that, after rigorous assessment by the Good Housekeeping
Research Institute, all of its major pen lines have now earned the Good
Housekeeping Seal. The coveted Good Housekeeping Seal is granted only to
select products that undergo stringent evaluation for quality and performance
by the Good Housekeeping Research Institute (GHRI). Pilot^® ^ has always
guaranteed the performance of their writing instruments, and now, Good
Housekeeping also stands behind the Pilot pens that bear the Seal, with a
two-year limited warranty.

"We're truly honored to have earned the Good Housekeeping Seal for our core
product lines, as it is an incredible endorsement of the high quality,
innovative writing instruments that we are proud to produce at Pilot," said
Ariann Langsam, Director of Consumer Marketing and Market Research, Pilot Pen.
"Pilot is committed to providing writing instruments that meet our consumer's
unique needs, ranging from G2^®, America's #1-selling gel ink pen, to the
incredibly smooth writing and erasing FriXion^®, to Dr. Grip^® designed for
writing comfort."

The Pilot writing instruments that now hold the Good Housekeeping Seal
include:

  oG2 – America's "Go-2" gel ink pen writes 2X longer than other gel ink
    brands, and comes in 14 colors and 4 point sizes. With so much to offer,
    is there any surprise that it is the No. 1-selling gel ink pen in America?
  oFriXion Erasable Gel Ink Pen – A new kind of erasable pen, FriXion gives
    users the freedom to write smoothly and erase cleanly, over and over
    again.
  oB2P^® (Bottle 2 Pen) – Made from 89% (gel ink) or 86% (ballpoint)
    post-consumer content (plastic bottles) and shaped to look like a bottle
    of water, the smooth-writing B2P is good for you and for the environment.
  oPrecise V5/V7^® – Writing with America's No. 1-selling rolling ball pen
    offers incredibly smooth and precise writing.
  oDr. Grip Center of Gravity^®– Designed for comfortable writing, Dr. Grip
    has been proven to be 2X more comfortable than standard ballpoint pens for
    individuals with and without arthritis. Dr. Grip is also commended for
    Ease-of-Use by the Arthritis Foundation.
  oEasyTouch^® – A smooth writing ballpoint pen available in stick or
    retractable versions.

The Good Housekeeping Seal has been reassuring consumers about product
purchasing decisions for more than a century and is one of the most recognized
consumer emblems in the market today. 

"The scientists of the Good Housekeeping Research Institute rigorously
evaluate every product that applies for the Seal to ensure it performs well
and as promised," said Sara Rad, Director of Brand Development, Good
Housekeeping. "We're excited to have Pilot join our family of Seal-holders."

The two-year limited warranty reflected by the Good Housekeeping Seal means
that if a product bearing the Seal is defective within the first two years of
purchase, Good Housekeeping will replace the product or refund the purchase
price.

Pilot's high quality writing instruments can be found at retailers across the
country. Visit PowertothePen.com or pilotpen.us for more information.

About Pilot Corporation of America

Pilot Corporation of America (Pilot Pen) offers superior writing instruments
renowned for quality, performance, cutting-edge technology and consumer
satisfaction. Widely acknowledged as innovators, Pilot was first to introduce
Americans to fine-point writing and currently maintains the top share position
in the gel and rolling ball pen categories. Pilot's line also includes the
acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort
grip that reduces writing fatigue, as well as the notable Precise V5 and G2
lines. Pilot Pen manufactures and distributes from its state-of-the-art,
305,000-square-foot-facility in Jacksonville, Fla. Its parent company is the
oldest and largest manufacturer of writing instruments in Japan. For more,
visit www.pilotpen.us.

About Good Housekeeping

Founded in 1885, Good Housekeeping magazine (www.goodhousekeeping.com) reaches
nearly 21 million readers each month. In addition to the print title, there
is The Good Housekeeping Research Institute, the consumer product evaluation
laboratory of Good Housekeeping magazine. Founded in 1900 and continuing
today with the same mission, the Research Institute is dedicated to improving
the lives of consumers and their families through education and product
evaluation. Only products evaluated by the Good Housekeeping Research
Institute can be accepted for advertising in the magazine, and thereby become
eligible to display the Good Housekeeping Seal, the hallmark that provides
assurance to readers that the products advertised in the magazine are backed
by a two-year limited warranty against being defective, with specified
exceptions. In 2009, the Green Good Housekeeping Seal was introduced as an
environmental overlay to the primary Seal. It offers consumers guidance to
help them choose products that are exercising environmental responsibility on
a wide range of criteria. Readers can also interact with the brand on the
digital front, with Good Housekeeping mobile (m.goodhousekeeping.com), at
Goodhousekeeping.com and through its GH@Home and Anti-Aging Beauty Shopper
iPhone apps. In addition to its U.S. flagship, Good Housekeeping publishes 11
editions around the world. Good Housekeeping is published by Hearst
Magazines, a unit of Hearst Corporation (www.hearst.com), the largest
publisher of monthly magazines in the U.S. (ABC 2011) which reaches 82 million
adults (Spring 2012 MRI). Follow Good Housekeeping on Facebook, Twitter,
Pinterest and on the Inside the Institute blog.









SOURCE Pilot Corporation of America

Website: http://www.pilotpen.us
Contact: Sarah Porter, sporter@brightredtbwa.com, or Ivette Faulkner,
ifaulkner@brightredtbwa.com, both of Bright Red, +1-850-668-6624
 
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