Foursquare Specials for Credit Cards Program Utilizing First Data
ATLANTA -- February 26, 2013
First Data Corporation, a global leader in electronic commerce and payment
processing, today announced they are working with Foursquare to extend their
already-successful Foursquare Specials for Credit Cards program to now accept
Visa and MasterCard, and most debit cards. Foursquare has integrated the First
Data^SM OfferWise^SM solution that seamlessly allows users to sync their card,
and then swipe at a participating merchant location to redeem offers and
receive automatic savings.
First Data merchants participating in the Foursquare Specials for Credit Cards
program will now be able to drive measurable and incremental purchase volume
through this expanded feature, offering secure, value-added, time-saving
point-of-sale (POS) convenience. The OfferWise solution, which may be deployed
off-the-shelf by merchants, allows for expedited implementation and requires
no training for retail staff. The integrated, card-linked structure of the
OfferWise solution combined with Foursquare Specials creates a friction-free
POS experience for the consumer.
To redeem the Foursquare Specials, consumers simply connect their card of
choice, check-in at participating First Data merchants, and pay for their
purchase with their connected card. The discount is automatically sent back to
their credit card or bank account and they'll be notified by Foursquare of the
money they saved.
“We’re excited to be working with Foursquare to open up a new avenue of
savings to Visa, MasterCard, and debit card holders and look forward to
rolling out this expanded Foursquare feature to additional First Data
merchants in the coming months,” said Dom Morea, SVP and division manager,
Advanced Solutions and Innovation, First Data.
The First Data OfferWise solution is an open platform that dramatically
simplifies the offer redemption process and creation of card-linked services
for consumers and merchants. The OfferWise solution allows offer publishers or
application developers to create electronic offers such as deals, eCoupons and
loyalty programs that consumers can attach to one or more of a their payment
cards or mobile wallet, thereby enabling streamlined and automatic redemption
of the offer at the point of sale. OfferWise is designed to bridge the gap
between online and offline shopping, and is one of the unique ways that First
Data continues to innovate and deliver a truly universal commerce experience.
To learn more about OfferWise, visit firstdata.com/offerwise and go to
blog.foursquare.com to read up on the expanded Foursquare Specials for Credit
Around the world, every second of every day, First Data makes payment
transactions secure, fast and easy for merchants, financial institutions and
their customers. First Data leverages its vast product portfolio and expertise
to drive customer revenue and profitability. Whether the choice of payment is
by debit or credit card, gift card, check or mobile phone, online or at the
checkout counter, First Data takes every opportunity to go beyond the
transaction. More information about the company is available on FirstData.com
as well as on Twitter, LinkedIn, Facebook and YouTube.
First Data Corporation
Elizabeth Grice, 303-967-8526
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