Motor Trend’s 2013 Car of The Year, Tesla Motors’ Model S, Debuts in Car Town

  Motor Trend’s 2013 Car of The Year, Tesla Motors’ Model S, Debuts in Car
  Town

The No. 1 Car Game on the Facebook Platform Brings Electric Mobility to Social
                                    Gamers

Business Wire

LONG BEACH, Calif. -- February 26, 2013

Cie Games – the makers of Car Town, the world’s leading social and mobile
automotive-based game – is bringing electric power to the Facebook platform,
thanks to partnerships with Motor Trend Magazine and Tesla Motors. Beginning
today, the streets of Car Town will be a lot greener, and cooler, with the
inclusion of Tesla Motors’ Model S electric sedan, the first Motor Trend Car
of the Year winner not powered by an internal combustion engine. Players can
own the Model S by visiting the Motor Trend Facebook fan page and following
the instructions there to add this impressive vehicle to their virtual car
collection.

“The 2013 Car of the Year is coming to Car Town, thanks to our fan page
promotion and partnerships with Motor Trend and Tesla,” said Dennis Suggs,
president and CEO, Cie Games. “The Tesla Model S is a game-changer, combining
superior vehicle engineering with advanced electric powertrain technology, and
any true automobile aficionado will want this kind of horsepower in their
stable. We’re proud to be offering our first Tesla straight from the pages of
Motor Trend to the virtual garages of our car-loving players.”

The debut of the Model S electric sedan is the latest in a scheduled series of
innovative in-game integrations developed by Cie Games to promote the Motor
Trend and Tesla Motors brands to a new audience. Other features include an
in-game pop-up of Motor Trend magazine, featuring new car releases and monthly
Motor Trend community design contests, in which three finalists will receive
an exclusive Motor Trend branded Scion FR-S. This special car can only be
earned through the community contests, which will range from players turning
their garage into Motor Trend headquarters to designing a Motor Trend branded
truck.

“Cie Games has proven that it’s one of the best development partners to work
with on successfully integrating a brand into a Facebook game in a meaningful
way,” said Edward Loh, editor-in-chief, Motor Trend magazine. “Lending the use
of the Motor Trend name and the Tesla Model S electric luxury sedan, our 2013
Car of the Year, to Car Town is testament to what a great game it is for
gearheads everywhere.”

Car Town is a social game in which players collect and customize virtual cars
in garages of their own design; participate in challenges pulled straight from
popular movies and TV shows, such as Ghostbusters, “Top Gear” and Back to the
Future; and earn iconic cars from each of those franchises.

“Model S, the world’s first premium electric vehicle, is one of the most
technologically advanced cars on the road,” said Shanna Hendriks,
communications manager, Tesla Motors. “Integrating it into Car Town allows us
to introduce players to the benefits of Model S in a unique and virtual way.”

Car Town is one of the leading games on the Facebook platform, with nearly 50
million lifetime players, and the game’s recently launched sequel for iPhone,
iPad and iPod touch, Car Town Streets, has broken into the Top 10 Games chart
on the App Store in multiple countries.

Players can begin preparing their garages for the virtual Model S at
http://apps.facebook.com/cartown/.

For more information on Motor Trend Magazine, visit the Facebook page
http://www.facebook.com/MotorTrendmag or website http://www.MotorTrend.com/.

Game logo, screenshots, and press assets for Car Town can be found here:
http://gamespress.com/product.asp?c=%28U-%2E9.

About Cie Games

Cie Games is a leading developer and publisher of social and mobile games. Its
popular game, Car Town, is the first Facebook game built around brands and has
attracted nearly 50 million players worldwide. The company recently released a
follow up, Car Town Streets, for iPhone, iPad and iPod touch, which is one of
the Top 10 Games on the App Store in multiple countries. Through its products,
Cie Games has developed licensing, advertising and marketing partnerships and
integrations with more than 35 major companies and brands, including NASCAR,
General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group,
and Walmart. Cie Games is based in Long Beach, California. For more
information, visit www.ciegames.com.

About Motor Trend

MOTOR TREND, part of Source Interlink Media, LLC., was founded in 1949 and has
a circulation of 1.1 million and a total readership of 7.1 million.
Internationally recognized as one of the leading brands in automotive
publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning
website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend
International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend
Car, Sport/Utility and Truck of the Year Awards program. Source Interlink
Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized
provider of targeted media and marketing services, a leading U.S. distributor
of home entertainment products and services and one of the largest publishers
of magazines and online content for enthusiast audiences.

About Tesla

Tesla’s goal is to accelerate the world’s transition to electric mobility with
a full range of increasingly affordable electric cars. California-based Tesla
designs and manufactures EVs, as well as EV powertrain components for partners
such as Toyota and Daimler. Tesla has delivered more than 2,400 Roadsters to
customers worldwide. Model S, the world’s first premium sedan to be engineered
from the ground up as an electric vehicle, began deliveries to U.S. customers
in June of last year.

Contact:

Wonacott Communications for Cie Games
Chan Lim / Racheal Caswell
310-477-2871 ext. 670 / 662
clim@wonacottpr.com / rcaswell@wonacottpr.com
 
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