Toshiba to Launch MicroSDHC Memory Card for HD Content Viewing

  Toshiba to Launch MicroSDHC Memory Card for HD Content Viewing

              Based on next generation secure memory technology

Business Wire

TOKYO -- February 25, 2013

Toshiba Corporation (TOKYO: 6502) today announced the launch of new microSDHC
Memory Cards based on SeeQVault^TM technology that will provide a flexible
platform for storing and distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by Toshiba
Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony
Corporation, that is licensed through NSM Initiatives LLC (NSM is an
abbreviation of Next Generation Secure Memory Initiative). The technology
applies bidirectional authentication with a unique identifier and public key
infrastructure to assure consumers can enjoy a high level secure environment
for storing and distributing of High Definition (HD) content. The technology
can be integrated into flash memory cards and the devices that run them, and
NSM Initiatives LLC started to license it to device manufacturers and content
service providers on February 25.

SeeQVault provides people access to the latest digital content and to be free
to enjoy it across platforms. The SeeQVault card can be used for playback of
content in a smart phone, a tablet or a TV, while assuring a high level secure

The initial product line-up will cover 16GB and 32GB capacities compatible
with the Ultra High Speed Bus I and the UHS Speed Class 1. Toshiba will start
delivery of sample products in March and will move to commercialization by the
end of 2013.

Product Outline
Capacity   Max bus speed         Sample release
           Read      Write
32GB       40MB/sec   20MB/sec   End of March, 2013
16GB      40MB/sec  20MB/sec  End of March, 2013

Key Features

1. A maximum write speed 20MB/sec and read speed 40MB/sec.
2. Compliant with SD Memory Card version 3.0 and Ultra High Speed Bus I.
3. Also compatible SDHC devices complaint with SD Memory Card version 2.0.
4. Supports CPRM technology in standard SD Memory Cards.

SeeQVault is a trademark of NSM Initiatives LLC.

Customer Inquiries
Memory New Business Development Department

Information in this document, including product prices and specifications,
content of services and contact information, is current on the date of the
announcement but is subject to change without prior notice.

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and
marketer of advanced electronic and electrical products and systems. Toshiba
Group brings innovation and imagination to a wide range of businesses: digital
products, including LCD TVs, notebook PCs, retail solutions and MFPs;
electronic devices, including semiconductors, storage products and materials;
industrial and social infrastructure systems, including power generation
systems, smart community solutions, medical systems and escalators &
elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than
550 consolidated companies, with 202,000 employees worldwide and annual sales
surpassing 6.1 trillion yen (US$74 billion).
Visit Toshiba's web site at


Toshiba Corporation
Semiconductor & Storage Products Company
Koji Takahata, +81-3-3457-3405
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