Informatica Receives Salesforce AppExchange Customer Choice Award for IT & Administration

Informatica Receives Salesforce AppExchange Customer Choice Award for IT &
Administration Recognizes Top AppExchange Partner Solutions Based On User
Reviews; Informatica wins Customer Choice Award for IT and Administration for
the Fifth Consecutive Year

REDWOOD CITY, Calif., Feb. 26, 2013 (GLOBE NEWSWIRE) -- Informatica
Corporation (Nasdaq:INFA), the world's number one independent provider of data
integration software, today announced that Informatica Cloud has been named
the recipient of the Salesforce AppExchange Customer Choice Awards for IT &
Administration, as selected by customers. In receiving this
award, Informatica joined all the winners in receiving recognition for their
ability to take customer success to new levels. Informatica Cloud Integration
for Salesforce is immediately available for deployment on the AppExchange, the
world's leading business apps marketplace, at

Informatica received its award for IT & Administration, which includes the
Integration and Data Cleansing categories. This is the fifth year in a row
that Informatica Cloud has been honored with this award by

Easy to set up, use and administer, Informatica Cloud integrates cloud
applications and platforms such as Salesforce CRM with on-premise enterprise
systems, other cloud applications, databases, files and social media data
sources. Informatica Cloud's multitenant cloud integration service can be used
to load, migrate, extract, synchronize, replicate, validate and cleanse master
data on demand.

Over 40 Billion Transactions per Month

Informatica Cloud now integrates more than 40 billion records - twice as many
as a year ago - and processes more than 7.5 million cloud data integration
jobs per month.

In 2012, Informatica Cloud introduced:

  *Informatica Cloud MDM, a native Salesforce Platform application for
    organizations looking to improve the quality of their customer information
    within Salesforce, with the aim of achieving better lead conversion,
    customer targeting, CRM adoption, and cross-sell outcomes.
  *Informatica Cloud Contact Validation Service, which allows organizations
    to standardize their data by validating and correcting postal addresses
    from over 240 countries, validating email addresses, and checking phone
    numbers against the National Do Not Call Registry in the United States.
  *Informatica Cloud Data Loader for Salesforce, first released in 2008, the
    application was enhanced in 2012 to help customers easily migrate to
    Salesforce from legacy CRM systems, as well as automate imports/exports of
    database and file data.
  *Informatica Cloud Integration Templates, which allow application
    developers and partners, including ISVs and SIs, to design and run
    integration applications with custom workflows and business processes
    between applications in the cloud or on-premise.
  *Informatica Cloud Developer Edition, which combines a cloud connector
    toolkit, cloud integration templates, and a robust REST API, enabling
    developers to rapidly embed end-user customizable integration logic and
    connectivity into cloud applications via Informatica Cloud.

"Companies of all sizes turn to the AppExchange as the world's leading
business apps marketplace to extend the benefits of the cloud throughout their
organizations," said Ron Huddleston, senior vice president ISV and Channel, "Informatica Cloud taps into the power of social and mobile
cloud technologies to transform the way companies connect with customers,
partners and employees. We congratulate Informatica on being selected by
customers as a leader in IT & Administration and applaud their ongoing
commitment to delivering customer success."

"This is the fifth consecutive year that Informatica Cloud has been chosen by customers as the best solution on the AppExchange for IT and
Administration," said Juan Carlos Soto, senior vice president and general
manager, Cloud Integration, Informatica. "During the past 12 months,
Informatica Cloud has experienced tremendous growth in number of subscribers
and in integration jobs handled per month, indicative of the accelerating
adoption of cloud computing and its critical need for powerful, yet simple to
use integration to fully unlock the potential of the cloud." 

The IT and Administration category is one of 13 separate categories recognized
by Salesforce AppExchange customers. The AppExchange Customer Choice Awards
recognize AppExchange partners who have had excellent user reviews in a
specific calendar year. They are awarded based on user-contributed reviews and
do not reflect the opinions of, its employees or partners.

Tweet this: News: @InformaticaCorp #Cloud Receives 5th Consecutive #Salesforce
#AppExchange Customer Choice Award

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent
provider of data integrationsoftware. Organizations around the world rely on
Informatica for maximizing return on data to drive their top business
imperatives. Worldwide, over 5,000 enterprises depend on Informatica to fully
leverage their information assets residing on-premise, in the Cloud and across
social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in
the U.S.), or visit Connect with Informatica at, and

About the Salesforce Platform and the AppExchange

The Salesforce Platform is the world's most trusted and comprehensive cloud
platform for building social and mobile cloud apps. It powers Salesforce CRM,
more than 2.3 million custom apps built by customers and more than 1,700 apps
developed by partners in its ecosystem. Social apps for business built on the
Salesforce Platform can be easily distributed and marketed through's AppExchange.

Salesforce, AppExchange and others are trademarks of, inc.


Note: Informatica, Informatica Cloud and Informatica PowerCenter are
trademarks or registered trademarks of Informatica Corporation in the United
States and in jurisdictions throughout the world. All other company and
product names may be trade names or trademarks of their respective owners.

CONTACT: Deborah Wiltshire
         Informatica Corporation
         +1 650 385 5360
         mobile/+1 650 862 8186
         Shira Frantzich
         Informatica Corporation
         +1 650 385 5674

Informatica Corp.
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