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Cypress’s TrueTouch® Solution With Single-Layer Sensor Powers Touchscreen on New Vanzo Smart Phone

  Cypress’s TrueTouch® Solution With Single-Layer Sensor Powers Touchscreen on
  New Vanzo Smart Phone

  SLIM^® Sensor Enables Popular Touch Gestures without Second Sensor Layer,
 Providing Differentiation for X1 Series Handset in High-Volume China Market

Mobile World Congress 2013

Business Wire

SAN JOSE, Calif. -- February 26, 2013

Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Vanzo
Communication Inc., a global provider of mobile handset solutions based in
China, has selected the TrueTouch^® touchscreen solution for its X1 series
Android smartphone. The touchscreen uses Cypress’s SLIM^® (Single-Layer
Independent Multi-touch) sensor to deliver high-performance accuracy and
responsiveness with a true single-layer sensor panel. The SLIM sensor enables
the phone to track common gestures such as pinch, zoom, flick, drag, swipe,
and others requiring more than two fingers.

SLIM is the industry’s first true single-substrate, single-layer Indium Tin
Oxide (ITO) touchscreen sensor in production.Unlike competitive solutions, it
requires no additional insulation layers or bridges. The elimination of a
second sensor layer can save mobile device manufacturers 40 percent or more on
sensor costs, which is often the most expensive part of the touchscreen
module. A single-layer structure also greatly reduces the thickness of the
sensor module. A video on the SLIM sensor technology is featured at
www.cypress.com/go/truetouch.

“Many smartphones on the market today in China do not offer capacitive
touchscreens because of the cost, or they offer only basic touch features,”
said John Carey, Senior Director of TrueTouch Marketing at Cypress. “The SLIM
sensor enables outstanding multi-touch and gesture tracking for the Vanzo X1
series, and we believe the top-notch touchscreen interface will serve as a
true differentiator for smartphones in high-volume markets.”

“The Cypress single-layer SLIM sensor delivers excellent multi-touch
touchscreen performance and contributes to the sleek design of our X1 series
phones, while still allowing us to offer them at a competitive price-point for
the high-volume smartphone market in China,” said Liu Junming, General Manager
of Vanzo.

Traditional capacitive touchscreens use a two-layer sensor to deliver the
accuracy and linearity required for today’s user experience. Cypress’s
proprietary algorithms interface with the single-layer SLIM sensor to deliver
two-layer performance for an unparalleled combination of user experience and
cost sensitivity.

The SLIM sensor can be deposited directly on the cover glass to create the
thinnest touchscreen phones ever. The sensor pattern for SLIM is even more
unique in that it can eliminate the requirement for a side bezel, normally
about 2 mm on each side of the end product. This feature enables borderless
display modules that allow OEMs to use larger displays without changing the
form factor of the phone.

About TrueTouch

Cypress’s TrueTouch solution offers the world’s widest array of features,
including true single-layer sensor support, waterproofing, 1-mm passive stylus
support, hover capability, and the Charger Armor feature that enables mobile
phones to operate in the presence of very noisy chargers. In addition,
TrueTouch devices offer Cypress’s legendary noise immunity with patented
capacitive sensing technology that enables flawless operation in noisy RF and
LCD environments. More information is available at touch.cypress.com.

About Vanzo Communication Inc.

Shanghai Vanzo Communication Inc. was established in 2009. The company is
committed to providing advanced wireless communication devices, services and
total solutions to global users via its solid ID/MD, HW/SW design, PCBA
manufacturing, Testing, and QA. For more information on Vanzo, please visit
www.vanzotec.com/.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, and PSoC 5
programmable system-on-chip families and derivatives, CapSense^® touch sensing
and TrueTouch solutions for touchscreens. Cypress is the world leader in USB
controllers, including the high-performance West Bridge^® solution that
enhances connectivity and performance in multimedia handsets, PCs, and
tablets. Cypress is also the world leader in SRAM memories. Cypress serves
numerous markets including consumer, mobile handsets, computation, data
communications, automotive, industrial, and military. Cypress trades on the
NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online
at www.cypress.com.

Cypress, the Cypress logo, TrueTouch, SLIM, PSoC, CapSense, and West Bridge
are registered trademarks of Cypress Semiconductor Corp. All other trademarks
are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
 
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