TripAdvisor Reveals Flyer Preferences And Annoyances In Annual Air Travel
Travelers Prioritize Value Over Comfort; U.S. Air Travel Set To Increase in
NEWTON, Mass., Feb. 26, 2013
NEWTON, Mass., Feb. 26, 2013 /PRNewswire/ --TripAdvisor^®, the world's
largest travel site*, today announced the results of its annual air travel
survey of more than 2,000 respondents. Air travel plans are on the rise for
Americans as 91 percent intend to take a domestic flight at least once in
2013, up from 86 percentwho said they flew domestically last year.
Additionally, international travel is taking off, with 67 percent planning
such flights, compared to 56 percent that did so in 2012.
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No Frills, No Fees
When travelers were asked to share their biggest complaints about air travel,
lack of seat comfort and airline fees top the list.
The top five biggest complaints about air travel:
1.Uncomfortable seats / limited legroom
2.Costly airline fees and ticket prices
3.Unpredictable flight delays
4.Long security lines
5.Other passengers (e.g. loud children)
Thirty-eight percent of respondents say that giving "more legroom" is the
number one thing airlines should do to improve the in-flight experience.
While seat comfort is a priority for travelers, most are reluctant to pay a
premium for the benefit:
o44 percent have never paid extra for a better seating assignment.
o85 percent of travelers said they would pay less than $25 for a seat
upgrade on domestic flights, 81 percent would pay $50 or less on
oIf they had it their way, 58 percent would take an aisle seat, 42 percent
would choose the window, and four percent prefers the oft-dreaded middle
o81 percent would be willing to go without in-flight entertainment for a
significantly cheaper flight.
o63 percent are not willing to pay to sit in a designated "quiet" section
of the airplane if airlines offered such a section, while 23 percent said
they might pay less than $25.
The five most annoying airline fees, according to respondents:
4.Printed boarding pass at airport
Riding the Gravy Plane
To help overcome the challenges associated with air travel, most flyers seek a
little special treatment in exchange for their loyalty:
o87 percent of respondents participate in a frequent flyer program.
o73 percent have exchanged points for a free or discounted flight.
o26 percent have successfully used points for seat upgrades.
Fifty-one percent of respondents say that the brand of airline is important or
extremely important when making a booking decision. Southwest Airlines tops
the most popular airline list, with 19 percent of travelers naming it their
Travelers Get Techie
Technology and up-to-date amenities are increasingly important to flyers:
oOne quarter of respondents say they would choose one airline over another
if it offered WiFi.
o37 percent consider their iPad or tablet a carry-on essential, a five
percent increase from 2012.
Consistent with the widespread growth of mobile devices, more travelers are
using a smartphone to:
oCheck flight status – 56 percent of respondents, up from 46 percent in
oCheck in to flights – 38 percent, up from 30 percent in 2012.
oResearch flight prices – 36 percent, up from 30 percent in 2012.
"Flyers continue to voice concerns about the challenges associated with air
travel, such as extra fees and limited legroom," says Bryan Saltzburg, general
manager of TripAdvisor Flights. "However, it seems equally clear that these
challenges are not limiting the increasing demand for flights."
TripAdvisor^® is the world's largest travel site,* enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 60 million unique monthly
visitors*, and over 75 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina underdaodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands, and together the sites attract more than 75 million
unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include
www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com,
www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2013
**Source: comScore Media Metrix forTripAdvisor, Inc.and its subsidiaries,
Worldwide, January 2013
©2013 TripAdvisor, Inc. All rights reserved.
Contact: Natalia Garcia, +1-415-848-2485, firstname.lastname@example.org
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