Southwest Airlines Hits The Right Note -- Kicks Off Third Year Of 'Live In The Vineyard' Partnership

Southwest Airlines Hits The Right Note -- Kicks Off Third Year Of 'Live In The
                            Vineyard' Partnership

Airline Launches National Sweepstakes and Surprise Experiences in the Sky

PR Newswire

DALLAS, Feb. 26, 2013

DALLAS, Feb. 26, 2013 /PRNewswire/ --Southwest Airlines™ (NYSE: LUV) kicked
off its continued sponsorship as the Official Airline Partner of "Live In The
Vineyard" by reintroducing the official "Live In The Vineyard"-decaled Boeing
737 airplane to its fleet and surprising Customers onboard a flight from
Nashville to Kansas City with a live concert performance at 35,000 feet by ZZ
Ward. The decaled jet is used as an in-air concert venue to host "Live at 35"
performances by Live In The Vineyard musicians leading up to the main event in
Napa Valley, which happens April 4-7.

"Surprising Customers with live music in the air is something entirely
unexpected," said Linda Rutherford, Southwest Airlines Vice President
Communication and Strategic Outreach. "It's a unique way to engage our
Customers, leaving them with an experience they're bound to share with their
friends and family."

Southwest also shares its LUV for music by providing Customers with the "Live
In The Vineyard" Getaway sweepstakes. Customers can visit
www.southwest.com/liveinthevineyard between now and March 13, 2013, to enter
for a chance to win two roundtrip tickets on Southwest Airlines; two VIP
tickets to "Live In The Vineyard"; an exclusive meet and greet with the Goo
Goo Dolls and New Kids on the Block; a three-night hotel stay in Napa,
California, April 4-7; and transportation to all VIP events.

"Live In The Vineyard" holds much to anticipate as the three-day event will
showcase a series of acoustic performances from some of today's top artists
including the Goo Goo Dolls, New Kids on the Block, Alpha Rev, Bronze Radio
Return, Gin Wigmore, Matt Hires, The Wild Feathers, Vicci Martinez, Youngblood
Hawke, and ZZ Ward. Southwest provides "Live In The Vineyard" contest winners
with roundtrip airfare to and from the Bay Area for the event.

"Live In The Vineyard" is thrilled to renew and expand on our incredible
partnership with Southwest Airlines, creating more innovative ways to bring
music, food, and wine to their Customers," said Live In The Vineyard
Cofounders Bobbii Jacobs and Claire Parr. "Southwest's Culture, Customer
Service, and commitment to excellence are what attracted us to them. We love
the spontaneous ideas that we create to integrate our partner artists, chefs,
and winemakers. It's a natural fit."

ABOUT SOUTHWEST AIRLINES CO.
In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating passengers boarded, and including wholly-owned subsidiary, AirTran
Airways, operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six near-international countries. Southwest is one of the
most honored airlines in the world, known for its triple bottom line thinking
that takes into account the carrier's performance and productivity, the
importance of the People who work there and the communities it serves, and its
commitment to efficiency and the Planet. The 2011 Southwest Airlines One
Report™ can be found at southwest.com/citizenship.

Southwest Airlines
From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest's
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, sustainable cabin interior. With 40 consecutive years
of profitability, the People of Southwest operate more than 3,200 flights a
day and serve communities around 78 airports in Southwest's network of
domestic destinations. Southwest Airlines' frequent flights and low fares are
available only at southwest.com.

AirTran Airways
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 54 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at airtran.com and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.

ABOUT "LIVE IN THE VINEYARD"
"Live In The Vineyard" marries peoples' access to recording artists, top tier
wine makers, and world- renowned chefs during an "once-in-a-lifetime" event.
The three-day event consists of a series of private and exclusive "winner"
only acoustic concerts from some of today's hottest pop superstars and
emerging artists (i.e. Jason Mraz, Train, Lenny Kravitz, Daughtry, Sarah
McLachlan, etc.), 56 winery partners, and multiple celebrity Napa and
nationally known chefs.

These vineyard events take place in the foothills of California's famed wine
country – Napa Valley, and include lodging from some of Napa's finest resorts,
tours, and private tastings with the most revered vintners, exquisite foods,
and intimate concerts unmatched by any other public show. All of our
attendees have a chance to meet and talk with our participating artists,
chefs, and wineries for a total immersion in music, wine, and food! Dates for
2013 are April 4-7, 2013. For more information, visit
www.LiveintheVineyard.com

SWEEPSTAKES RULES
Southwest Airlines Live In the Vineyard Getaway Sweeps

1. To Enter: NO PURCHASE OR OBLIGATION NECESSARY to enter or win this
sweepstakes. Void where prohibited by law and in Alaska, Hawaii, Rhode Island
and Puerto Rico. Sweepstakes begins on Monday, February 18, 2013 and ends at
11:59 p.m. C.T. Wednesday, March 13, 2013. To enter without purchase or
obligation, complete entry form on
http://www.southwest.com/liveinthevineyard. Incomplete entries are not
eligible. Entries must be received by 11:59 p.m. C.T., March 13, 2013. All
entries become property of Southwest Airlines Co., and will not be
acknowledged or returned. Entries limited to one (1) per person. Use of
automated devices is not valid for entry.

2. Drawing: A random drawing from all eligible entries received to date will
be held on or about March 14, 2013. Entrants need not be present to win.
Prize is guaranteed to be awarded. Sponsor reserves the right to substitute
prize of equal or greater value. Odds of winning will depend on the total
number of eligible entries received.

3. Prize: One (1) Grand Prize to consist of a trip for two to the April 4-7,
2013 Live in the Vineyard ("Event") in Napa, California. Grand Prize package
includes roundtrip air fare for winner and one (1) guest from the closest
major airport to winner's residence served by Southwest Airlines, on
published, scheduled service (subject to Southwest Airlines terms and
conditions; certain restrictions may apply), to San Francisco International
Airport or Oakland International Airport for the Event; two (2) VIP tickets to
Live in the Vineyard event in Napa, California on April 4-7, 2013; a
three-night stay (double occupancy) at a local Napa hotel; admittance for two
to private VIP events at local vineyards; two (2) tickets to Live in the
Vineyard concerts at the Uptown Theater, and transportation from the Westin
Verasa in Napa, CA to all VIP events. Transportation between the airport and
Napa, and food are not included and will be the responsibility of the winner.
Grand Prize may not be sold or transferred to a third party and must be
accepted as awarded.

Approximate Retail Value of Grand Prize: $2,000.

4. Eligibility Sweepstakes is open to all legal U.S. residents of the 48
contiguous United States, excluding Rhode Island, 21 years and older as of
March 14, 2013. Employees of Southwest Airlines Co., AirTran Airways, Inc.,
their advertising and promotions agencies, any subsidiaries or affiliates and
their immediate families (spouse and parents, children and siblings and their
spouses) and individuals living in the same households of such employees are
ineligible. This sweepstakes is subject to all applicable federal, state, and
local laws and regulations. By participating, entrants agree to these
official rules and accept decisions of the Sponsor as final. This promotion
is offered in the United States only and shall only be construed and evaluated
according to United States law. Do not proceed in this site if you are not
located in the United States.

5. To Claim Prize: Potential winners only will be notified by phone and/or
e-mail and will be required to complete and sign an Affidavit of Eligibility
and Liability Release and, where legal, a Publicity Release, which must be
returned within three (3) business days after prize notification or prize will
be forfeited and awarded to an alternate winner. If prize notification letter
is returned undeliverable or if potential winner is ineligible or is unable to
attend the Event , the Grand Prize will be awarded to an alternate winner in a
random drawing. Acceptance of the Grand Prize constitutes permission (except
where prohibited) to use winner's and winner's guests name, voice, biography,
hometown and likeness for purposes of advertising, promotion and publicity in
any media without additional compensation. The Grand Prize winner's guest
must also be 21 years of age, must execute Liability Releases, and where
legal, Publicity Releases prior to the issuance of travel documents.

6. Limitation of Liability: Neither Southwest Airlines Co., nor their
affiliated entities, is responsible for printing or typographical errors in
any sweepstakes related materials; or transactions that are processed late or
incorrectly or are lost due to computer or electronic malfunction. Winners
are solely responsible for payment of all federal, state, and local taxes on
prize and for any travel or other expenses not specifically mentioned in prize
description. Sponsor reserves the right to cancel or modify Sweepstakes if
fraud or technical failure compromises the integrity of the Sweepstakes as
determined by Sponsor in their sole discretion.

This Sweepstakes offer is being made exclusively by the Sponsor. Sponsor is
not responsible for technical, hardware, software, or telephone failures of
any kind; lost or unavailable network connections or fraud; incomplete,
garbled, or delayed computer transmission whether caused by Sponsor, user, or
by any of the equipment or programming associated with or utilized in the
promotion or by any technical or human error which may occur in the process of
submissions which may limit a participant's ability to participate in this
promotion.

Winner and guests assume all liability for any injury or damage caused, or
claimed to be caused by participation in this sweepstakes or use, misuse or
redemption of any prize/offer.

By entering, entrant agrees to hold harmless and indemnify each of Southwest
Airlines Co., and their respective parents, subsidiaries, affiliates,
directors, officers, governors, employees, and agents against any and all
liability, damages, or causes of action (however named or described), with
respect to or arising out of (i) entrant's participation in the sweepstakes,
(ii) the receipt or use of the prizes/offers awarded herein.

7. Winners List: Official rules are available at
www.southwest.com/liveinthevineyard. Winner list can be obtained on or after
April 8, 2013 by sending a self addressed envelope and request to Southwest
Airlines Live in the Vineyard Getaway, 2702 Love Field Drive, HDQ 1PR, Dallas,
Texas 75235.

8.Sponsor: Southwest Airlines Co., P.O. Box 36611, Dallas, Texas,
75235-1611.

SOURCE Southwest Airlines

Website: http://www.southwest.com
Website: http://liveinthevineyard.com
Contact: Southwest Airlines, 214-792-4847