Trinity Pharma's AgileM Delivers the First Mobile Analytics Solution for Life Sciences

Trinity Pharma's AgileM Delivers the First Mobile Analytics Solution for Life

The demand for analytics spikes as mobile adoption in pharma increases by 220
percent in two years

PR Newswire

WALTHAM, Mass., Feb. 26, 2013

WALTHAM, Mass., Feb. 26, 2013 /PRNewswire/ --Mobile analytics with real-time
insights have finally come to the life sciences industry. Today, Trinity
Pharma released AgileM, the first mobile analytics platform designed
specifically for life science companies. Coupled with Trinity's cloud-based
master data management solution, AgileM enables users to make tactical and
strategic decisions grounded in data – anytime, anywhere. Developed in HTML5,
AgileM represents an intuitive and guided analytic experience for the data
consumer across multiple mobile and web-enabled devices. AgileM is the first
and only application that brings real value to the industry's massive
investment in mobile technology.

The life sciences industry relies on an abundance of data; however, it has
historically been plagued by rigid, complex data warehouses and generic
business intelligence solutions. The limitations of these traditional systems
are amplified as the amount of data, cost pressures and demand for mobile
analytics increase exponentially. Life science companies need a new and better
way of managing and consuming big data in today's dynamic business environment
with its increasingly mobile-enabled workforce. AgileM directly answers those

"We looked at mobile as an opportunity to rethink the way information is
consumed and delivered. Trinity is shaping the future of analytics and our
goal was to create a solution that offered more than just reporting because
ultimately users want insights," said Zackary King, co-founder of Trinity.
"AgileM provides our customers with richer and more intuitive analytics on
their mobile devices while driving increased performance, lowering costs and
improving engagement – all while simultaneously leveraging the incredible
potential of the cloud."

Trinity has seen a 220 percent increase in mobile adoption over the past two
years from its customers, highlighting the need for a new mobile analytics
tool in the life sciences industry. AgileM is unique in that it presents large
amounts of data as an "analytic story" on your tablet, providing insights and
answering questions specific to each user's role – from field teams to C-suite
executives. With a first-of-its-kind interface, the solution delivers critical
data surrounding opportunities, performance management, market dynamics and
customer targeting in a way that is both easy to understand and leverage on
the go. Delivered as a cloud solution, AgileM is simple and fast to deploy –
meant for field sales teams and home office users alike – enabling life
science companies to realize the benefits of mobile analytics immediately and
with little risk.

Some of the key features of AgileM include:

  oThe First HTML5 Mobile Analytics App for Life Sciences

       oThe only mobile app that delivers integrated performance analytics to
         any device (iPad, Nexus, Surface, etc.).
       oDevice portability and rapid deployment to thousands of field,
         mobile, home office and executive users.
       oEnterprise security integration with single sign-on.

  oAll-in-one Mobile Information Portal

       oAnalytics and insights accessible in one easy place on any device –
         anywhere, anytime.
       oUnique consumer-friendly interface that makes data exploration easy,
         drives user adoption and reduces training.
       oCloud or on-premise deployment options with online and offline

  oSuperior UI/UX with Guided Insights

       oGuided user experience tailored specifically to each consumer – their
         role, goals and objectives.
       oUsers are taken through an "analytic story" that delivers actionable
         insights, making it easy and intuitive to consume large amounts of
       oDesigned for the entire commercial organization from field sales
         teams to business analytics to management.

"Consistent with industry trends, we have seen 100 percent of our clients make
significant investments in the deployment of their mobile strategies. Before
today, options for mobile analytics were limited to industry-agnostic BI tools
that simply failed to provide value and required significant costs and
resources to deploy and manage," said Brian Irwin, VP of business strategy for
Trinity. "AgileM is unique – an analytic solution developed by life science
professionals for life sciences. Nearly all of our clients are moving to
AgileM with overwhelmingly positive feedback."

"AgileM allowed us to realize immediate value in our mobile strategy. Not only
did AgileM's cloud-based model offer an easy, quick and cost-effective
rollout, its powerful, personalized and easy-to-use mobile interface were an
important part of our recent product launch. AgileM presents analytics in a
refreshing way, unlike any other analytics platform we'd considered," said
Steven Querol, senior national sales director at ARIAD Pharmaceuticals, Inc.

"Finding a way to make insights truly actionable at the field level has always
been a challenge for life science organizations," said Mark Cieplik, senior
life sciences executive and former senior vice president at Cegedim.
"Trinity's AgileM addresses that challenge.Importantly, it's delivered via
popular mobile devices like the iPad, which reps really use. Trinity's AgileM
has set the bar high in the area of delivering meaningful insights that life
science reps and the home office can use to improve sales performance."

About Trinity Pharma:

Trinity is the leader in cloud-based data and analytic solutions for the
global life sciences industry. Founded with a simple and powerful vision,
Trinity turns big data into easy-to-use insights that drive performance across
the enterprise. From the world's most successful pharmaceutical, biotech,
medical device and healthcare information leaders, our customers overcome
complex data challenges with ease and deliver the most intuitive and powerful
analytics that drive success.

To learn more visit

Contact: Kari Hulley, 781-966-4129,

SOURCE Trinity Pharma

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