First Niagara Introduces Newly Enhanced Small Business Offerings

First Niagara Introduces Newly Enhanced Small Business Offerings

New Product Launch Showing First Niagara's Continued Commitment to Providing
Products and Services That Benefit Small Business Customers

BUFFALO, N.Y., Feb. 26, 2013 (GLOBE NEWSWIRE) -- First Niagara Financial
Group, Inc. (Nasdaq:FNFG) introduced new checking options for small business
customers. The company added a small business segment in 2012 by adding over
40 experienced bankers across its Northeast footprint. The BIZ200 and BIZ500
checking options are designed specifically for the company's growing small
business customer base.

"First Niagara recognizes the importance of Small Business and has developed
business checking products to save small business owners money," said First
Niagara Managing Director of Retail Channels Scott Fisher. "In 2012, we made a
tremendous commitment to our small business capabilities. With BIZ200 and
BIZ500 we hope to perpetuate the momentum we have generated."

FNFG will start offering BIZ200, which is designed for companies with up to
$250,000 in revenue per month. Features of BIZ200 include:

  *200 free transactions per month
  *No minimum balances requirements or monthly account maintenance fee.

FNFG also created BIZ500, developed to address the needs of growing small
businesses:

  *500 free transactions per month,
  *Low average daily minimum balance of $5,000 to waive the low monthly
    maintenance fee of $15 and
  *Industry leading tiered Cash Handling fees which includes the first
    $50,000 per statement cycle free

First Niagara will continue to evolve its products as the needs of its
customers change including digital enhancements to allow business owners to
bank when, where and how they wish to do business.

"We are committed to providing the most value to our Small Business clients
and will continue to find ways to help them going forward," Fisher said.

About First Niagara

First Niagara, through its wholly owned subsidiary, First Niagara Bank, N.A.,
is a multi-state community-oriented bank with approximately 430 branches,
approximately $37 billion in assets, $28 billion in deposits, and
approximately 6,000 employees providing financial services to individuals,
families and businesses across Upstate New York, Pennsylvania, Connecticut and
Massachusetts. For more information, visit www.firstniagara.com.

CONTACT: First Niagara Media Contact
        
         Oliver Hays
         Communications Manager
         716-819-5923
         Oliver.hays@fnfg.com
 
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