Cine Sony Television Joins Roster of Speakers, Panelists at March 14th
Multicultural Media Forum; New Research on Multicultural Consumers to be
NEW YORK, Feb. 26, 2013
NEW YORK, Feb. 26, 2013 /PRNewswire/ --Superna Kalle, General Manager of Cine
Sony Television and Sony Movie Channel, is among the media industry leaders
participating at the upcoming 13^th Annual Multicultural Media for
Multicultural America Forum, taking place on March 14^th at the Marriott
Marquis in New York City. The Forum theme is "Media's New Generation."
(Logo: http://photos.prnewswire.com/prnh/20100224/NY60102LOGO )
Kalle spearheaded the development of Cine Sony Television, a Spanish language
entertainment network that features uncut Hollywood blockbusters dubbed in
Spanish. As Sony Pictures Television's SVP of Networks, Kalle also oversees
distribution, marketing, programming, and all other operations for Sony Movie
Channel and has oversight for the group's television networks business in
North America. She has an extensive background in multicultural media, and
was also responsible for expanding the portfolio of Indian channels and
content across multiple distribution platforms in the United States.
Kalle will join a roster of renowned speakers including Ruben Mendiola, VP &
General Manager of Multicultural Video Services, Comcast; Michelle Webb,
Executive Director of Content Strategy and Acquisition, Verizon FiOS; Glenn
Goldsmith, VP, Programming, Mediacom; and Depelsha McGruder,SVP, Business
Operations forCentric on a panel moderated by Tom Umstead, Programming
Editor, Multichannel News. The panel will address the constantly evolving
relationship between programmers, distributors, advertisers and audiences.
Panels at the conference will address how multicultural audiences are
evolving, the impact of new technologies on the business of traditional media,
and the evolution of advertising in an increasingly multicultural,
Organized by Horowitz Associates, one of the media industry's leading
providers of multicultural and Hispanic research, the Forum will also deliver
valuable research and insights. Adriana Waterston, Horowitz' VP, Marketing
and Business Development, will present findings from Horowitz's newest
quantitative and ethnographic studies on how Black, Hispanic, Asian, and White
urban consumers are adopting digital platforms, alternative screens, and
social media, and how these technologies are impacting traditional TV
behaviors. ESPN's Ed Gordon, Senior Director of Distribution and Audience
Research, and Julie Perlish, Senior Director of Advertising Analytics will be
presenting a case study titled "ESPN's Brand Path to Innovation for Reaching
the U.S. Hispanic Sports Fan."
The March 14^th event attracts an audience of about 400 media industry,
technology, and advertising executives. Pre-registration is strongly
recommended as seating is extremely limited. For more information about the
Forum agenda and speakers, and to register, please visit
www.multiculturalmediaforum.com. Limited sponsorship and speaking
opportunities are also available.
For more information about Horowitz Associates Market and Multicultural
Research, visit www.horowitzassociates.com.
SOURCE Horowitz Associates
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