CeBIT 2013: Software Pioneer Wins Leader in the Digital Age Award 2013

  CeBIT 2013: Software Pioneer Wins Leader in the Digital Age
                                  Award 2013

PR Newswire

SAN FRANCISCO and HANOVER, Germany, February 26, 2013

SAN FRANCISCO and HANOVER, Germany, February 26, 2013 /PRNewswire/ --

The software company which almost single-handedly changed the rules of the
game in a billion dollar-plus market is the winner of the Leader in the
Digital Age Award in 2013 in the category "Pioneers": The
leading vendor of cloud-based enterprise software has impressed the jury of
the Leader in the Digital Age Award (LIDA) not only because of its disruptive
product portfolio but also because it is an organization that embraces change,
openness and agility as values that drive the business.

Since Marc Benioff founded the company in 1999, has focused
entirely on providing enterprise software over the internet. Benioff was one
of the first to recognize the potential of Cloud Computing to enable customers
to engage on a faster, more innovative and more scalable basis than possible
with traditional enterprise software. Since started to offer
solutions like Customer Relationship Management (CRM) as a cloud service, it
has become common practice to procure even complex business software solutions
via the Cloud. And the benefits are clear - the Cloud enables simplified
customization, higher scalability and shorter time-to-market. As a vendor of
Cloud-based enterprise software with an annual revenue of three billion
dollars and more than 100.000 customers, is one of the fastest
growing software companies in the world and has shaken up large parts of the
traditional software industry. Twice in a row Forbes magazine has named the most innovative company in the world.

" is growing constantly and is the best possible proof of the
triumph of cloud computing," says Thomas Spreitzer, member of the jury of the
LIDA Award and CMO of T-Systems International. "If you want to get anywhere in
your business, no matter whether it's in marketing, sales, HR or finance, you
can't wait 2 years for the next IT development to come along. The cloud is
therefore a central element which allows companies to become quicker and more

Besides the fact that has transformed the entire business
software sector, the innovation and speed of the company is remarkable as
well. is no longer only a player in the field of CRM-software.
With social and mobile Cloud-applications for monitoring and marketing in
social channels (Marketing Cloud), a fully integrated enterprise social
network (Chatter) and a complete platform for building applications to manage
any business process (Salesforce platform), now enables
customers to connect more deeply with the customer, partners, employees and
even products. On the inside, is not a traditionally organized
company either: Flexible structures, an agile approach for projects, playful
networking interaction to share knowledge and to react swiftly are the
characteristics of the company which now employs approximately 10,000 people.

"The leader in the digital age award is an acknowledgement of the pioneering
spirit and innovative culture at as well as the success of our
customers," said founder and CEO Marc Benioff. "The technology
industry is in the midst of a massive transition, and the social and mobile
revolutions taking place today are providing an incredible opportunity for
companies to connect with their customer, partners and employees in entirely
new ways. We are proud that we are again pioneering and advancing this
fundamental business transformation."

The LIDA Award in the "Pioneers" category and the other prizes in the
categories "Managers", "Non-profit" and "Entertainment" are to be presented at
the award-giving ceremony at the CeBIT on March 6^th, 2013. For more details
please go to:

The Leader in the Digital Age Award (LIDA Award):

The LIDA Award is presented on behalf of the Ministry of Economics, Labour and
Transport of Niedersachsen. The aim of the award is to draw attention to
future-proof management models promoting the principles of the digital age -
openness, transparency and agility - and the people who develop them. The
prize, which has been awarded since 2011, developed from cooperation between
the Ministry of Economics of Niedersachsen and more than 20 well-known German
companies under the leadership of Dr. Willms Buhse, expert for networked
cooperation and founder of the management consultancy doubleYUU. The 2013 jury
chaired by the Minister of Economics, Labor and Transport of Niedersachsen
included the following people: Dr. Wolfram von Fritsch, Chairman of the Board
of Deutsche Messe AG, Prof. Dr. Carsten Winter, Department of Journalism and
Communication Research (IJK) at Hanover University of Music, Drama and Media
(HMTMH), Thomas Spreitzer, CMO T-Systems International, Maria Gomez, Director
Collaboration Solutions, IBM Germany, Herbert K. Haas, CEO Talanx AG, Cordelia
Krooß, Senior Community Manager BASF and LIDA award-winner in the "Newcomers"
category 2012 and Dr. Willms Buhse.

Please contact:
LIDA Award / doubleYUU
Anja Hahn
T: +49(0)40-33429594

SOURCE doubleYUU GmbH & Co. KG
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