Cherokee Inc. to Participate in the dbAccess Consumer, Retail, Gaming & Lodging Conference

  Cherokee Inc. to Participate in the dbAccess Consumer, Retail, Gaming &
  Lodging Conference

Business Wire

SHERMAN OAKS, Calif. -- February 26, 2013

Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle
brands around the world, today announced that Henry Stupp, the Company’s Chief
Executive Officer, will host one-on-one meetings at the 2013 dbAccess
Consumer, Retail, Gaming & Lodging Conference on Tuesday, March 5, 2013, at
the Fairmont Copley Plaza Hotel in Boston, MA. For more information or to meet
with Mr. Stupp, please contact Cherokee’s investor relations team.

AboutCherokee Inc.

Cherokee Inc.is a global marketer and manager of a portfolio of Fashion and
Lifestyle brands including Cherokee®, Carole Little®, Liz Lange® and Sideout®,
in multiple consumer product categories and sectors around the world. The
Company’s annual global retail sales of owned brands are approaching$2
billionwith license agreements with premier retailers and manufacturers
covering over 40 countries around the world including Target Stores
(U.S.),Tesco(U.K.,Irelandand certain Central European countries),Zellers
(Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa),
Falabella (Chile,PeruandColombia),Arvind Mills(Indiaand certain Middle
Eastern countries),Shufersal LTD.(Israel), Comercial Mexicana (Mexico),
Eroski (Spain), Nishimatsuya (Japan),Magnit(Russia), Landmark Group’sMax
Stores(certainMiddle EastandNorth Africacountries), and theTJX
Companies(U.S., Canada andEurope).

Contact:

Addo Communications, Inc., Los Angeles
Patricia Nir/Kimberly Esterkin, 310-829-5400