The Cheesecake Factory to Present at the Bank of America Merrill Lynch 2013 Consumer & Retail Conference

  The Cheesecake Factory to Present at the Bank of America Merrill Lynch 2013
  Consumer & Retail Conference

Business Wire

CALABASAS HILLS, Calif. -- February 26, 2013

The Cheesecake FactoryIncorporated (NASDAQ: CAKE)  announced today that it
will present at the Bank of America Merrill Lynch 2013 Consumer & Retail
Conference in New York City on March 12, 2013 at 10:10 a.m. Eastern Time.

Doug Benn, Executive Vice President and Chief Financial Officer, and Jill
Peters,Vice President of Investor Relations, will present on behalf of the
Company.

The presentation will be webcast on the Company’s website at
www.thecheesecakefactory.com and can be accessed by clicking on the
“Investors” link from the home page and the conference webcast link at the top
of the page. An archive of the webcast will be available following the live
presentation.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
177 full-service, casual dining restaurants throughout the U.S., including 162
restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand
Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen®
mark. Internationally, three The Cheesecake Factory® restaurants operate under
a licensing agreement. The Company also operates two bakery production
facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70
varieties of quality cheesecakes and other baked products. To learn more about
the Company, visit www.thecheesecakefactory.com.

Contact:

The Cheesecake FactoryIncorporated
Jill Peters
(818) 871-3000
investorrelations@thecheesecakefactory.com