Avicii's 'X You' Track Unleashes the Power of Networked, Social Entertainment

Avicii's 'X You' Track Unleashes the Power of Networked, Social Entertainment 
STOCKHOLM, SWEDEN -- (Marketwire) -- 02/26/13 -- 

--  DJ/producer and artist Avicii curated nearly 13,000 submissions from
    more than 4,000 people in 140 countries, then created the final song
    in his studio
--  Ericsson is participating in the project as an example of new business
    models and collaborative environment in the Networked Society
--  The song is now available at www.aviciixyou.com

Illustrating the full effect of a collaborative, networked society, the
DJ, producer and artist Avicii has released the crowd-sourced song,
created out of
the world's largest music collaboration of its sort.
The collaboration is in
partnership with Ericsson (NASDAQ: ERIC), At
Night Management, and Universal Music Sweden. 
The Avicii x You project ran for nearly seven weeks and hosted online
submissions of musical snippets from more than 4,000 artists from
around the
world. Avicii selected weekly semi finalists and fans voted
for the final sounds
and beats, which Avicii used to create a
finished track in his studio in Los
Angeles. Sounds on the site have
been played almost a million times. 
The project demonstrates the full transformation of the music
industry in a Networked Society.  Until now, the entertainment
industry has relied on the fundamental assets of mobility, broadband
and cloud for distribution and consumption. This project shows the
relevance of those assets also in creation
and production. 
At the world premiere event at Mobile World Congress 2013 in
Barcelona, Ericsson
President and CEO Hans Vestberg presented the
project.  He said: "I am excited
to see the possibilities and the
creativity come alive into one song crafted by Avicii and all the
fans. It starts a flow of thinking for all industries to re-invent
the way they collaborate across time and borders. Music is one of
first industries being transformed by networking, collaboration
and new technologies. We now see TV, publishing and the whole
entertainment industry
going down the same path." 
Social technologies are now a central part of everyday life and work.
Crowdsourcing is a strong trend which leads to change in
organizations and enables new ideas to turn into products, a
to Ericsson's ConsumerLab
Onstage, Avicii said: "I think it's cool that people will be able to
hear this
track on the radio and know that they've all been part of
creating it. Five years ago, this would not have been possible and
now we have the whole world
collaborating. Imagine what will happen
in five, ten years from now when everyone everywhere is connected." 
Per Sundin, Managing Director of Universal Music Sweden, says: "I am
proud to be a part of the Avicii x You project, a project that shows
what we can do by working together and using the technologies to push
the boundaries in our industry. It will be very interesting to
continue to follow this project as we
release the track." 
During Mobile World Congress 2013 in Barcelona, Ericsson showcases
its combined
technology and services leadership for the Information
and Communications Technology industry. Our solutions deliver
superior network performance in the
field, enable complete customer
experience management, simplify and automate
operations workflows
thereby leading to operational excellence. We show how the
Society comes to life -- what it will mean for the industry and how
it will enable our customers to capture growth opportunities. 
Photos from the launch will be published at www.ericsson.com/press
during the
evening Central European Time. 
From Feb 27, the song will also be available on Spotify, iTunes and
Ericsson sets tone for new music trends in project with Avicii:
Ericsson ConsumerLab's insights come from a global research program.
Every year,
it interviews 100,000 people in more than 40 countries and
15 megacities, statistically representing the views of 1.1 billion
people. Read more on Ericsson ConsumerLab at
Download high-resolution photos and broadcast-quality video at
Ericsson is the world's leading provider of communications technology
and services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our
lives more freely, in
sustainable societies around the world. 
Our offering comprises services, software and infrastructure within
and Communications Technology for telecom operators and
other industries. Today
more than 40 percent of the world's mobile
traffic goes through Ericsson networks and we support customers'
networks servicing more than 2.5 billion subscribers. 
We operate in 180 countries and employ more than 100,000 people.
Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2011 the company's net
sales were SEK 226.9 billion (USD 35.0
billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New
York stock exchanges. 
Avicii's 'X You' track unleashes the power of networked
entertainment: http://hugin.info/1061/R/1681209/549487.pdf 
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Source: Ericsson via Thomson Reuters ONE [HUG#1681209] 
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
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