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CSG International’s Content Direct™ Revolutionizes the Direct-to-Consumer Digital Content Experience

  CSG International’s Content Direct™ Revolutionizes the Direct-to-Consumer
  Digital Content Experience

  CSG to Demonstrate Cloud-based Content Monetization Strategies for CSPs at
                          2013 Mobile World Congress

Mobile World Congress 2013

Business Wire

ENGLEWOOD, Colo. & BARCELONA, Spain -- February 26, 2013

CSG Systems International, Inc. (NASDAQ: CSGS), a global provider of software-
and services-based business support solutions, today announced that CSG’s
Content Direct™ solution continues to add new clients to its roster while
delivering new, innovative capabilities to support evolving content models
worldwide. CSG will be demonstrating these capabilities at the 2013 Mobile
World Congress – Hall 5, Stand 5C108.

CSG’s Content Direct, a cloud-based digital content monetization platform,
powers direct-to-consumer digital content and commerce experiences across any
connected device for content producers, retailers and Communications Service
Providers (CSPs). The solution supports all facets of the content delivery,
including subscriber management, content management, commerce management and
on-demand analytics that keep clients on top of a shifting and evolving
marketplace.

CSG’s Content Direct solution has been selected as the platform of choice by
over 25 market-leading CSPs and Hollywood studios to provide exciting new
digital content offerings and consumer experiences.

This includes a North American direct broadcast satellite operator who is now
leveraging CSG’s Content Direct to provide a new direct-to-consumer IPTV
service. Specifically, this operator is using Content Direct to create a
powerful “browse, buy, belong” experience that allows consumers to search and
select programming packages easily and to subscribe and pay seamlessly and
securely. The operator migrated the IPTV offering to Content Direct from a
previous platform to increase flexibility in its commerce capabilities and to
open more paths for multi-device expansion of the service.

In addition, a major Hollywood studio recently agreed to leverage CSG’s
Content Direct for its online digital content storefront and UltraViolet™
experiences. With CSG’s solution consumers can purchase UltraViolet-compliant
movie titles directly from the studio, download them, and store them in the
cloud. CSG’s Content Direct powers download-to-own, electronic sell through
and physical-to-digital redemption, and in partnership with the studio, has
become the innovative force behind the emergence of a variety of new digital
content ownership models entering the market.

CSG’s Content Direct has helped CSPs and other companies quench the global
thirst for enabling a premium digital content experience. To date, the
platform has facilitated:

  *Over 25 CSP and content producers to better deliver and manage premium
    digital content to consumers worldwide
  *Over 1.5 million content purchases in 26 currencies, with support for 120
    different currencies
  *More than 95 million interactions with digital content offerings across
    more than 200 countries
  *More than 3 million customers creating active accounts on the platform
  *The delivery of over 25,000 pieces of content over a variety of devices /
    mobile platforms including Xbox, Roku, Samsung TVs, Android, iOS, PC, Mac,
    Windows 8 and more.

“To enable our clients to capitalize on explosive consumer demand for digital
content, Content Direct is bringing game changing innovations to market,
including the cloud-based infrastructure to deliver subscription, rental, or
owned digital content offerings to any connected device,” said Kent Steffen,
President of CSG’s Content Direct group. “Our strategic focus is on driving
innovative content monetization strategies for market-leading companies, and
to support the use of industry-wide initiatives such as Ultraviolet™.”

UltraViolet™ is the collective effort of the members of the Digital
Entertainment Content Ecosystem (DECE), designed to provide consumers with a
new, compelling way to collect and enjoy movies and TV shows from a wide array
of outlets. CSG is a founding member of the DECE and the only company to
provide technology for all five of the key ecosystem roles defined in the
UltraViolet™ specification. Centered on a shared, cloud-based account that
tracks digital proofs-of-purchases, UltraViolet™ allows consumers to create
personal digital libraries with the freedom to access entertainment both at
home and on-the-go, across multiple devices.

As consumers’ appetite for digital content grows, so too does the need for
content providers to put new platforms in place that enable seamless content
delivery across numerous devices and customers. CSG’s Content Direct works in
concert with any billing system and infrastructure, preserving a digital
content provider’s investment in existing business support systems and
maintaining a single view of the consumer as their content delivery models
evolve.

To learn more about CSG’s Content Direct, visit us at
http://www.csgi.com/contentdirect. For more information on CSG International
and the company’s presence at Mobile World Congress, please visit our Online
Press Kit.

About CSG’s Content Direct Solution

CSG’s Content Direct solution empowers content creators, aggregators and
distributors to easily and effectively market, monetize and manage content and
customers. Content Direct is offered as either a set of software services or
as an integrated solution, and allows content companies of all sizes to
increase the value and return of every content transaction. The solution
supports virtually all content types and commerce models, marketing
promotions, advertising management, partner management, financial management,
reporting, analytics and syndication. Content Direct is a complete solution
and is integrated with leading digital ecosystem providers. For more
information, visit our website at www.csgi.com/contentdirect.

About CSG International

CSG Systems International, Inc. (NASDAQ: CSGS) is a market-leading business
support solutions and services company serving the majority of the top 100
global communications service providers, including leaders in fixed, mobile
and next-generation networks such as AT&T, Comcast, DISH Network, France
Telecom, Orange, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo and
Verizon. With over 25 years of experience and expertise in voice, video, data
and content services, CSG International offers a broad portfolio of licensed
and Software-as-a-Service (SaaS)-based products and solutions that help
clients compete more effectively, improve business operations and deliver a
more impactful customer experience across a variety of touch points. For more
information, visit our website at www.csgi.com.

Contact:

CSG International
Media Relations
Elise Brassell, +1 303-804-4962
Elise.Brassell@csgi.com
or
Investor Relations
Liz Bauer, +1 303-804-4065
Liz.Bauer@csgi.com
 
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