ZTE Unveils World’s First Smartphone Featuring Dolby Digital Plus With
Next-Generation Processing Engine
ZTE consumers to enjoy rich, dynamic sound for their mobile devices
Mobile World Congress 2013
BARCELONA, Spain -- February 26, 2013
Dolby Laboratories Inc. (NYSE: DLB) announced today that ZTE Corporation (ZTE)
(H share stock code: 0763.HK/A share stock code: 000063.SZ) will feature
Dolby^® Digital Plus™ in a wide range of ZTE smartphones and tablets,
including the ZTE Grand Memo, the world’s first smartphone to be powered by
Dolby Digital Plus technology, with a next-generation audio processing engine
to deliver Dolby’s latest in sound technology. The smartphone will soon be
available in Europe.
"Delivering a quality entertainment experience is key to meeting the needs of
today’s mobile consumers,” said Mr. He Shiyou, Executive Vice President and
Head of the Terminal Division at ZTE. “By working with the world’s audio
leader, Dolby, we can bring the rich, immersive audio experience envisioned by
the music artist, film director, or sound designer to smartphone consumers
wherever they go.”
Thanks to Dolby Digital Plus and its next-generation processing engine, the
ZTE Grand Memo features:
*A more realistic, immersive surround sound experience:Movie, television,
or music content played on the ZTE Grand Memo’s speakers or headphones
will be heard with more depth, creating a powerful, virtual surround sound
*Crisp, clear dialogue:Dolby’s audio technology can detect the presence of
dialogue and instantly improve its intelligibility so that the viewer
hears the whole story.
*Volume consistency:Dolby’s unique volume-leveling technology maintains
one consistent volume level when the user switches back and forth between
different media, such as movies or web content, as well as between
different media players.
*Custom tuning byDolbyengineers:Producing the most natural, balanced
sound with more bass and treble and the least possible noise and
distortion requires custom tuning designed to optimize for the specific
device—in this case, the ZTE Grand Memo.
*Power efficient solution: Dolby technology is built to support optimal
performance and power management for the ZTE Grand Memo.
Mike Chao, Managing Director, Dolby Laboratories Greater China, said, “Great
sound is essential to great entertainment, whether you are enjoying your
entertainment in the movie theatre, from your living room television, or on
your smartphone. ZTE shares our commitment to great sound, and with the ZTE
Grand Memo, consumers can now have a great entertainment experience anywhere
Dolby is an essential part of entertainment in the cinema and living room and
is fast becoming the preferred way to deliver high-quality sound for mobile
entertainment. Dolby Digital Plus is developed for and embraced by artists,
operators, carriers, and device makers worldwide and is now available on more
than one billion products, including HDTVs, smartphones, tablets, PCs, game
consoles, and Blu-ray Disc™ players.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are
essential elements in the best entertainment experiences. Founded in 1965 and
best known for high-quality audio and surround sound in environments from the
cinema to the living room to mobile devices, Dolby creates innovations that
enrich entertainment at the movies, at home, or on the go. For more
information about Dolby Laboratories or Dolby technologies, visit
About ZTE Handsets
ZTE is the No. 4 mobile handset manufacturer in the world according to global
industry analyst IDC. ZTE produces a complete range of mobile devices
including mobile phones, tablets, mobile broadband modems and hotspots, and
family desktop integration terminals.
ZTE has partnered with over 230 major carriers and distributors in more than
160 countries and regions around the world, and has strategic partnerships
with 47 of the global top 50 carriers. In 2011, ZTE applied for more
international patents than any other company in the world.
ZTE has focused on the smartphone market in recent years and the ZTE Grand
series, including the Grand S which debuted at CES 2013 and the Grand Memo
which debuted at MWC 2013, highlights ZTE’s transformation into a high-end
flagship smartphone producer and opens a new era for ZTE as a major global
ZTE Handsets is a division of ZTE, the global telecommunications equipment,
networks and mobile devices company headquartered in Shenzhen, China and with
a combined 2011 turnover of over $13.7 billion and over 30,000 employees. ZTE
is a publicly traded company listed on the Hong Kong and Shenzhen stock
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
Running Xie, +86-6113-3461
Press spacebar to pause and continue. Press esc to stop.