GfK Enhances Client-Facing Leadership, Executional Excellence with Senior
Hires in Innovation, Qualitative
NEW YORK -- February 25, 2013
Two senior-level researchers have joined GfK Consumer Experiences North
America in key client-facing roles, adding depth to the company’s
industry-leading innovation and qualitative practices. Hetty Fore is returning
to GfK, becoming Senior Vice President in the Market Opportunity and
Innovation team, while Robert Hernandez is now Senior Vice President in
Qualitative and Ethnographic.
“GfK is thrilled to be adding two strong team leaders and researchers to
disciplines that are increasingly central for our clients,” said Holly
Jarrell, GfK’s Chief Client Services Officer. “Hetty and Robert represent the
exceptional talent and expertise that clients expect from GfK, and I know that
they are already adding value on key accounts and projects.”
Fore joined GfK for the first time in 1997 and ultimately became Vice
President, Product and Operations Manager, for Roper Consulting. In 2008, she
moved to Littlefield Brand Development as Director of Analytics; and, most
recently, Fore was with Iconoculture, where she helped build and grow the
global quantitative data collection practice, and oversaw the qualitative and
social media data assets.
In her 17-plus years of marketing research experience, Fore has worked with
Microsoft, Sony, Coca-Cola, Kraft, Heineken, Volvo, and other Fortune 1000
companies, as well as several advertising and PR agencies.
Hernandez has spent the past 10 years with Firefly Millward Brown, most
recently as Senior Vice President and Global Brand Director for the company’s
global qualitative agency. As a member of Firefly’s global qualitative
management board, he helped drive product offers and go-to-market strategies,
and touched nearly all aspects of the business.
At Millward Brown, Hernandez led B2C and B2B qualitative research for Fortune
500 companies across a range of industries, with clients such as Capital One,
Kraft, Procter & Gamble, Altria, AT&T, Ericsson, MillerCoors, and Wal-Mart. In
addition, he held senior-level positions at Burrell Communications Group,
Young & Rubicam, and Lowe Lintas & Partners.
GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter:
David Stanton, 908-875-9844
Vice President, GfK Marketing and Communications, Consumer Experiences North
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